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Portfolioaufbau-Aktivitäten in sozialen Medien: Übungen in strategischer Kommunikation...

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Neu: Neues, ungelesenes, ungebrauchtes Buch in makellosem Zustand ohne fehlende oder beschädigte ...
ISBN13
9781071828038
Book Title
Portfolio Building Activities in Social Media: Exercises in St...
ISBN
9781071828038
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Product Identifiers

Publisher
SAGE Publications, Incorporated
ISBN-10
1071828037
ISBN-13
9781071828038
eBay Product ID (ePID)
16050072035

Product Key Features

Number of Pages
152 Pages
Publication Name
Portfolio Building Activities in Social Media : Exercises in Strategic Communication
Language
English
Publication Year
2021
Subject
Commerce, General
Type
Not Available
Author
Karen Freberg
Subject Area
Reference, Business & Economics
Format
Book, Other

Dimensions

Item Height
0.2 in
Item Weight
9 Oz
Item Length
10 in
Item Width
7 in

Additional Product Features

Edition Number
2
LCCN
2021-012620
Dewey Edition
23
Dewey Decimal
659.202854678
Table Of Content
PART I. FOUNDATION FOR CREATING A STRATEGIC MINDSET CHAPTER 1. Introduction to Social Media: An Art and Science Creative Exercise and Self-Awareness Assignments CHAPTER 2. Ethical and Legal Fundamentals of Social Media Individual Assignments Group Projects Workshops/Consulting CHAPTER 3. Personal and Professional Branding for Social Media Individual Assignments Workshop/Consulting Projects CHAPTER 4. Diversity and Inclusion in Social Media Individual Assignments Group Projects Workshop/Consulting Projects CHAPTER 5. Industry Qualifications and Roles in Social Media Individual Assignments Group Projects CHAPTER 6. Research in Social Media: Listening, Monitoring, and Analysis Individual Assignments Group Projects Workshop/Consulting Project PART II. UNDERSTANDING SOCIAL MEDIA STRATEGY (CREATIVE AND SCIENTIFIC APPROACHES) CHAPTER 7. Strategic Planning for Social Media Individual Assignments Group Projects CHAPTER 8. Influencer Marketing Individual Assignments Group Assignments Workshop/Consulting Projects CHAPTER 9. Paid Media Individual Assignments Group Assignments Workshop/Consulting Projects CHAPTER 10. Strategic Writing for Social Media Individual Assignments Group Assignments Workshop/Consulting Projects CHAPTER 11. Audience Segmentation and Analysis Individual Assignments Group Assignments Workshop/Consulting Projects CHAPTER 12. Creating, Managing, and Curating Content: Strategies, Tactics, and Key Messages Individual Assignments Group Projects Workshops/Consulting Projects CHAPTER 13. Measurement, Evaluation, Budget, and Calendar Considerations for Social Media Individual Assignments Group Projects Workshop/Consulting Projects PART III. APPLICATION AND FUTURE CONSIDERATIONS CHAPTER 14. How Social Media Is Applied: Exploring Different Specializations + Case Studies I Individual Assignments Group Projects Workshop/Consulting Projects CHAPTER 15. How Social Media Is Applied: Exploring Different Specializations + Case Studies II Individual Assignments Group Projects CHAPTER 16. What Does the Social Media World Have That Is New? Individual Assignments Group Projects Workshop/Consulting Projects
Intended Audience
College Audience
Synopsis
Founded in 1965, SAGE is a leading independent academic and professional publisher of innovative, high-quality content. Known for our commitment to quality and innovation, SAGE has helped inform and educate a global community of scholars, practitioners, researchers, and students across a broad range of subject areas. Book jacket., Featuring 125 real-world activities across various social media platforms! Portfolio Building Activities in Social Media shows students how to communicate on social media professionally and strategically by giving them hands-on experiences with real-world challenges. From brand analyses to budget assignments to pitch activities, this practical exercise guide offers students multiple opportunities to create and build their portfolio of work. Designed to be used with Freberg's Social Media for Strategic Communication, but flexible enough to bundle with any PR textbook, these exercises are useful to any professor looking to incorporate more activities around social media and digital brand development., Featuring 125 real-world activities across various social media platforms! Portfolio Building Activities in Social Media shows you how to communicate on social media professionally and strategically by giving you hands-on experiences with real-world challenges. From brand analyses to budget assignments to pitch activities, Karen Freberg's exercise guide offers you multiple opportunities to create and build your portfolio of work. Designed to be used with Freberg's Social Media for Strategic Communication , but flexible enough to bundle with any PR textbook, these exercises are useful to any professor looking to incorporate more activities around social media and digital brand development., Shows students how to communicate on social media professionally and strategically by giving them hands-on experiences with real-world challenges. Designed to be used with Freberg's Social Media for Strategic Communication.
LC Classification Number
HF5415.1265.F735

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