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Am Ziel: Wie der heißeste Einzelhändler der Welt ein B traf... von Rowley, Laura Hardcover
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eBay-Artikelnr.:305491421745
Artikelmerkmale
- Artikelzustand
- ISBN
- 0471250678
- EAN
- 9780471250678
- Date of Publication
- 2003-04-15
- Publication Name
- N/A
- Type
- Hardback
- Release Title
- On Target: How the World's Hottest Retailer Hit a Bull's-Eye
- Artist
- Rowley, Laura
- Brand
- N/A
- Colour
- N/A
Über dieses Produkt
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471250678
ISBN-13
9780471250678
eBay Product ID (ePID)
2391157
Product Key Features
Book Title
On Target : How the World's Hottest Retailer Hit a Bull's-Eye
Number of Pages
224 Pages
Language
English
Publication Year
2003
Topic
Industries / Retailing, General
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
16 Oz
Item Length
9.3 in
Item Width
6.2 in
Additional Product Features
Intended Audience
Trade
LCCN
2002-153128
Dewey Edition
22
Dewey Decimal
381.1/41/0973
Table Of Content
Acknowledgments. Introduction. Chapter 1. The Target Difference. Chapter 2. The Right Stuff. Chapter 3. Inside the Mind of the Bargain Hunter. Chapter 4. Advertising and Promotion. Chapter 5. Service and Technology. Chapter 6. The Legend of George Draper Dayton. Chapter 7. The Next Generation. Chapter 8. Management Excellence. Chapter 9. Guides for Growth. Chapter 10. Philanthropy. Chapter 11. Challenges. Appendix A. Target Corporation Financial Facts. Appendix B. Target Corporation Historic Highlights. Notes. Index.
Synopsis
The first behind-the-scenes look at the stunning success of America's hippest discount retailer Founded in 1962 by Minnesota-based department store Dayton's, Target has grown to become America's second most profitable retailer behind Wal-Mart. On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company's easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target, award-winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy. An excellent education in how to beat the competition even in a crowded and weak retail market, Target's story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bull's-eye. Laura Rowley (Maplewood, NJ) is an award-winning television, radio, and print journalist specializing in business reporting. She is the personal finance and career columnist for Self magazine and has also been published in The New York Times, Parents, and Newsweek. As a reporter and producer for CNN in New York, she reported on air for Your Money and Business Unusual, and produced live programs for CNNfn. She has also appeared on Good Morning America, Oxygen Media, and CNBC., In spite of a competitive and weak retail environment, US retailing giant Target continues to grow. On Target is the first book to profile this successful contemporary retailer. This compelling story examines the business strategies behind the rise and popularity of this retail giant., PRAISE FOR On Target "A retailing dynasty, spanning a century and four generations, and still a hot-shot winner: that makes fascinating reading. Throw in legendary names, bare-knuckle business battles, and the discount wars, and you have a textbook that reads like a novel. On Target is a winner itself." -Stuart Varney Anchor, Wall Street Journal Editorial Board with Stuart Varney on CNBC "An enlightening look at the history and culture of the Target Corporation, with compelling management lessons for all retailers." -Kevin Kelleher, Chief Financial Officer, Sony Music Entertainment "On Target is the perfect book to read for inspiration on how to connect with theAmerican consumer. It is an insightful study of a successful corporation and what made it that way. The book will become 'the bible' for a generation that wants to understand their own spending habits or tap into the culture of American retailing. Rowley artfully gets behind the business decisions that keep Target's products ahead of the curve and connecting emotionally with its customers. For anyone who considers themselves a creative, marketing or innovative thinker, this is a rich read indeed." -Lucy Danziger, Editor in Chief, Self Magazine
LC Classification Number
HF5465.U64T377 2003
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USt-IdNr.: GB 922696893
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World of Books USA
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World of Books USA
86,5% positive Bewertungen•5.2 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (1'558'155)
- g***q (837)- Bewertung vom Käufer.Letzter MonatBestätigter KaufExcellent! DVD is in beautiful shape. Great seller, great item. I'm a repeat customer, and will buy again AAA+++
- 7***e (90)- Bewertung vom Käufer.Letzter MonatBestätigter KaufItem came as described in great condition. Thanks!
- t***t (186)- Bewertung vom Käufer.Letzter MonatBestätigter KaufExcellent book . Great way to learn about the different learning and personalities of people.