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YouthNation: Aufbau bemerkenswerter Marken in einer von Jugend getriebenen Kultur von Britton

Winston Books and Collectibles
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Zuletzt aktualisiert am 30. Mai. 2025 02:50:26 MESZAlle Änderungen ansehenAlle Änderungen ansehen

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Artikelzustand
Sehr gut: Buch, das nicht neu aussieht und gelesen wurde, sich aber in einem hervorragenden Zustand ...
Type
Book
Narrative Type
Advertising
Intended Audience
N/A
ISBN
9781118981146

Über dieses Produkt

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1118981146
ISBN-13
9781118981146
eBay Product ID (ePID)
203845724

Product Key Features

Book Title
Youthnation : Building Remarkable Brands in a Youth-Driven Culture
Number of Pages
320 Pages
Language
English
Publication Year
2015
Topic
Marketing / General, Consumer Behavior, Inspirational & Personal Growth, Advertising & Promotion
Illustrator
Yes
Genre
Young Adult Nonfiction, Business & Economics
Author
Matt Britton
Format
Hardcover

Dimensions

Item Height
1.1 in
Item Weight
18.4 Oz
Item Length
9.1 in
Item Width
6.2 in

Additional Product Features

Intended Audience
Scholarly & Professional
LCCN
2015-303294
Reviews
"Throughout the chapters, excellent, to-the-point vignettes and candid interviews vividly illustrate the ways in which today's diverse organizations creatively embrace the integration of technology and social networking into their marketing mix. From advertising to the mantra of "you only live once," Britton has his finger on the pulse, whatever it may be called, of the shifting ethos and ideals that is and will be the manifesto and road map of this new culture." (Choice Connect 2016)
Table Of Content
Foreword: By Antonio Lucio ix Acknowledgments xiii Disclosures xvii How to Connect with Me and Learn more about YouthNation xix Introduction: Forever Young xxi Chapter 1 From Status Symbol to Status Update 1 Chapter 2 From Things to Thrills 13 Chapter 3 The Rise of Electronic Dance Music 35 Chapter 4 Access over Ownership 45 Chapter 5 The Communal Table 55 Chapter 6 The Peer-to-Peer Economy 67 Chapter 7 The Power of the Crowd 81 Chapter 8 Free Agency 97 Chapter 9 Lifehacking 115 Chapter 10 The Field Guide to Lifehackers 131 Let's Pivot to Brand Building 146 Chapter 11 TV, the NFL, and the End of Demographics 149 Chapter 12 The Game-Changing Science of Media 157 Chapter 13 Big Data 101 173 Chapter 14 People Are Brands 183 Chapter 15 Brands Are People 213 Chapter 16 A StoryWorth Sharing 223 Epilogue 249 Endnotes 259 Index 267
Synopsis
What Big Thinkers Say About YouthNation "Matt Britton understands the youth market better than anyone on the planet. This book is a gift for anyone trying to understand an emerging generation, you will reference it for years." Adam Braun, New York Times bestselling author and founder of Pencils of Promise " YouthNation is an amazing resource for the modern day marketer. The insights dig deep into the how and why of communication with the generation that matters." Ben Barokas, GM, Marketplace Development, Google "Kids may indeed be the future of our nation, but they are driving American business today. And no one understands the cult of the young better than Matt Britton, who has made it his mission to connect businesses to the most important buying demographic today." Michael Lazerow, CMO, SalesForce Marketing Cloud, founder of Buddy Media "For a country, no, a world, obsessed with youth, this book is a MUST-READ for marketers, and business people everywhere. Two enormous likeable thumbs up!" Dave Kerpen, New York Times bestselling author, Likeable Social Media, Likeable Business, The Art of People "Oscar Wilde, said, 'Youth is wasted on the young.' Matt Britton defies that thinking and pushes marketers to understand that youth culture is not a fad that will pass. Youth culture is defining business today and the best marketers aren't wasting any time embracing the power of youth to show us what's possible." Gayle Troberman, CMO, iHeartMedia "Matt Britton recognized youth marketing to millennials as important far before all of Madison Avenue became absolutely obsessed with the topic. This has given him quite a head start and YouthNation is a great read for any marketer interested in the group driving current and future purchasing power globally." Jon Steinberg, CEO, Daily Mail North America, CNBC Contributor "Matt Britton, a true digital leader, has mastered an understanding of how culture shifts business and how we communicate. Today's youth are one of the largest workforces, grew up connected to each other, and will change how you approach business. This book tells you why and how you must lead." Jeremiah Owyang, Founder, Crowd Companies "Matt's understanding of the evolution of Youth Culture is unmatched, and invaluable to today's marketer." Eric Hadley, Head Of Partnerships, Pinterest, Youth is no longer an age -- it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age--it's a commodity that's available to everyone--this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and small harness the enormous power of youth. The old marketing models are over, and the status quo is dead. Businesses today have to embody the ideals of youth culture in order to succeed, by tapping the new and rapidly evolving resources n business and in life. When everything is changing at the pace of a teenager's attention span, how do businesses future-fit for long-term success? This book provides a plan, and the thoughts, strategies, and brass tacks advice for putting it into action. Use New-Gen psychographics to target markets Build stronger evangelism with a compelling brand narrative Create loyal communities with immersive and engaging experiences Navigate the radically-changed landscape of the future marketplace In today's hyper-socialized, Facebook fanatic, selfie-obsessed world, youth is the primary driver of business and culture. Smart companies are looking to tap into the fountain of youth, and the others are sinking fast. YouthNation is a roadmap to brand relevancy in the new economy, giving businesses turn-by-turn direction to their market destination., Youth is no longer an age it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy.
LC Classification Number
HF5415.332.Y66B75

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