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The Constant Contact Guide to Email Marketing
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eBay-Artikelnr.:306216739634
Artikelmerkmale
- Artikelzustand
- Release Year
- 2009
- ISBN
- 9780470503416
Über dieses Produkt
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470503416
ISBN-13
9780470503416
eBay Product ID (ePID)
72587790
Product Key Features
Book Title
Constant Contact Guide to Email Marketing
Number of Pages
224 Pages
Language
English
Topic
Human Resources & Personnel Management, E-Commerce / Internet Marketing, System Administration / Email Administration, Organizational Development
Publication Year
2009
Illustrator
Yes
Genre
Computers, Business & Economics
Format
Hardcover
Dimensions
Item Height
0.8 in
Item Weight
14.3 Oz
Item Length
9.3 in
Item Width
6.3 in
Additional Product Features
Intended Audience
Trade
LCCN
2009-021637
Dewey Edition
22
TitleLeading
The
Dewey Decimal
658.872
Table Of Content
Acknowledgments vii Chapter 1 The 40 "Know It or Blow It" Rules of Email Marketing 1 Chapter 2 The Power of Email Relationships 14 Chapter 3 Making Money: The Economics of Email 29 Chapter 4 The Benefits of Permission-Based Email Marketing 44 Chapter 5 Building a Quality Email List 62 Chapter 6 Making Your Email List More Valuable 74 Chapter 7 The Three Rules of Valuable Email Content 89 Chapter 8 Creating Email Content That Leads to Action 106 Chapter 9 Looking Professional: Choosing an Effective Email Format 121 Chapter 10 Making Introductions: Subject Lines, From Lines, and Frequency 145 Chapter 11 Email Filters and Other Delivery Challenges 156 Chapter 12 Tracking and Improving Email Campaigns 170 Chapter 13 Collecting More Feedback with Surveys 186 Chapter 14 Getting Beyond the Inbox 195 About the Author 203 About Constant Contact 204 Index 207
Synopsis
The leading email marketing firm shows you how to create high-impact, low-cost campaigns Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy--or an annoying waste of your customer's time--depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building. The Constant Contact Guide to Email Marketing presents best practices and relationship-building principles from America's leading email marketing firm. With over 280,000 small business and non-profit clients, Constant Contact is constantly testing and learning what works and what doesn't, and it's all here. There's no other email guide on the market that provides this level of comprehensive, practical guidance. Whether you're starting your own small business or need to grow on a shoestring budget, this book will get you up to speed fast. Learn about: Ten email pitfalls that will get your business into trouble Ten things your customers expect you to do The soft benefits of email marketing Using email in combination with other marketing efforts How four types of permissions can make or break your strategy Building an email list that is valuable and effective Creating valuable content Choosing an effective, professional email format Ensuring your emails are delivered, opened, and read With The Constant Contact Guide to Email Marketing , you'll learn to avoid the common mistakes of email marketing, give your customers content they love, and combine an effective email marketing strategy with your traditional marketing efforts--giving you way more bang for your marketing buck., The leading email marketing firm shows you how to create high-impact, low-cost campaigns Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy--or an annoying waste of your customer's time--depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building. The Constant Contact Guide to Email Marketing presents best practices and relationship-building principles from America's leading email marketing firm. With over 280,000 small business and non-profit clients, Constant Contact is constantly testing and learning what works and what doesn't, and it's all here. There's no other email guide on the market that provides this level of comprehensive, practical guidance. Whether you're starting your own small business or need to grow on a shoestring budget, this book will get you up to speed fast. Learn about: Ten email pitfalls that will get your business into trouble Ten things your customers expect you to do The "soft" benefits of email marketing Using email in combination with other marketing efforts How four types of permissions can make or break your strategy Building an email list that is valuable and effective Creating valuable content Choosing an effective, professional email format Ensuring your emails are delivered, opened, and read With The Constant Contact Guide to Email Marketing , you'll learn to avoid the common mistakes of email marketing, give your customers content they love, and combine an effective email marketing strategy with your traditional marketing efforts--giving you way more bang for your marketing buck., Praise for The Constant Contact Guide to Email Marketing "Understanding how to build lasting customer relationships is a requirement for any businesss success. The Constant Contract Guide to Email Marketing is one of the best combinations of practical insight and actionable advice on that topic that I have encountered." W. Kenneth Yancey, Jr. , CEO, SCORE, Counselors to Americas Small Business "I have interviewed Eric on many occasions and am thrilled that he has finally put his wisdom into a book. He is a master of email marketing and truly knows what makes small businesses tick. This book is a must-read for every business owner looking for a leg up against the competition." Susan Wilson Solovic , CEO, SBTV.com Small Business Television "Marketing your business without understanding the concepts here would be like driving in Boston for the first time without GPS lots of wasted time (and possibly tears). If you want a great return on your email marketing investment, start by reading this book." Michael Katz , founder and Chief Penguin, Blue Penguin Development "We have been using the concepts in this book for the past five years, and they have radically changed how we market our business. Not only have we saved tens of thousands of dollars in postage alone (sorry USPS), but we also generate significant sales every time we send a campaign. This is one book I hope my competition doesnt read!" Ken Giddon , President, Rothmans NY "Instead of allowing or encouraging clients to distribute endless streams of spam (yuck!), Constant Contact teaches clients to use email marketing to build their businesses in a healthy, sustainable, and profitable way. In the long run, this training means Constant Contact is more of a mentor than a vendor. And it makes all the difference in the world." Michelle E. Villalobos , CEO and founder, Mivista Consulting, Inc., The leading email marketing firm shows you how to create high-impact, low-cost campaigns Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment.
LC Classification Number
HF5415.1265.C658
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- -***k (65)- Bewertung vom Käufer.Letzter MonatBestätigter KaufPretty fast delivery and in great condition!
- 0***0 (879)- Bewertung vom Käufer.Letzter MonatBestätigter KaufAs described
- 0***9 (21)- Bewertung vom Käufer.Letzter MonatBestätigter KaufGood quality product. Arrived in good condition. I am happy with my purchase.