Dieses Angebot wurde vom Verkäufer am Sa, 20. Sep um 04:58 beendet, da der Artikel nicht mehr verfügbar ist.
Die Luxusstrategie: Brechen Sie die Regeln des Marketings, um Luxusmarken aufzubauen
Beendet
Die Luxusstrategie: Brechen Sie die Regeln des Marketings, um Luxusmarken aufzubauen
US $31,92US $31,92
Sa, 20. Sep, 16:58Sa, 20. Sep, 16:58
Solch einen Artikel verkaufen
Mehr Artikel des Verkäufers

Die Luxusstrategie: Brechen Sie die Regeln des Marketings, um Luxusmarken aufzubauen

ZBK Books
(176915)
Angemeldet als gewerblicher Verkäufer
Mehr Artikel des Verkäufers
Verkäufer kontaktieren
US $31,92
Ca.CHF 25,40
Artikelzustand:
Sehr gut
Solch einen Artikel verkaufen
Mehr Artikel des Verkäufers
    Versand:
    Kostenlos Standard Shipping.
    Standort: Little Falls, New Jersey, USA
    Lieferung:
    Lieferung zwischen Di, 14. Okt und Mo, 20. Okt nach 94104 bei heutigem Zahlungseingang
    Liefertermine - wird in neuem Fenster oder Tab geöffnet berücksichtigen die Bearbeitungszeit des Verkäufers, die PLZ des Artikelstandorts und des Zielorts sowie den Annahmezeitpunkt und sind abhängig vom gewählten Versandservice und dem ZahlungseingangZahlungseingang - wird ein neuem Fenster oder Tab geöffnet. Insbesondere während saisonaler Spitzenzeiten können die Lieferzeiten abweichen.
    Rücknahme:
    30 Tage Rückgabe. Käufer zahlt Rückversand. Wenn Sie ein eBay-Versandetikett verwenden, werden die Kosten dafür von Ihrer Rückerstattung abgezogen.
    Zahlungen:
         Diners Club

    Sicher einkaufen

    eBay-Käuferschutz
    Geld zurück, wenn etwas mit diesem Artikel nicht stimmt. Mehr erfahreneBay-Käuferschutz - wird in neuem Fenster oder Tab geöffnet
    Der Verkäufer ist für dieses Angebot verantwortlich.
    eBay-Artikelnr.:306472382077
    Zuletzt aktualisiert am 19. Sep. 2025 02:47:29 MESZAlle Änderungen ansehenAlle Änderungen ansehen

    Artikelmerkmale

    Artikelzustand
    Sehr gut: Buch, das nicht neu aussieht und gelesen wurde, sich aber in einem hervorragenden Zustand ...
    Release Year
    2009
    Book Title
    The Luxury Strategy: Break the Rules of Marketing to Build Lux...
    ISBN
    9780749454777
    Kategorie

    Über dieses Produkt

    Product Identifiers

    Publisher
    Kogan Page, The Limited
    ISBN-10
    0749454776
    ISBN-13
    9780749454777
    eBay Product ID (ePID)
    70357687

    Product Key Features

    Number of Pages
    336 Pages
    Publication Name
    Luxury Strategy : Break the Rules of Marketing to Build Luxury Brands
    Language
    English
    Publication Year
    2009
    Subject
    Consumer Guides, Marketing / General, Economics / General, Management
    Type
    Not Available
    Subject Area
    Reference, Business & Economics
    Author
    Jean-Noël Kapferer, Vincent Bastien
    Format
    Hardcover

    Dimensions

    Item Height
    1 in
    Item Weight
    23 Oz
    Item Length
    9.5 in
    Item Width
    6.6 in

    Additional Product Features

    LCCN
    2008-034402
    Dewey Edition
    23
    TitleLeading
    The
    Reviews
    "[A]ctionable information and advice.  If you market luxury products, or want to, The Luxury Strategy should be on your bookshelf." -- Roger Dooley, Neurosciencemarketing.com
    Illustrated
    Yes
    Dewey Decimal
    658.8
    Intended Audience
    Trade
    Synopsis
    Luxury is in fashion and is now to be found within almost every retail, manufacturing and service sector. New terms qualifying luxury regularly appear such as 'premium', 'ultra-premium' and 'hyperluxe'. Today, luxury is everywhere - but if everything is 'luxury' then surely the term itself has no meaning? What really is a luxury product, a luxury brand or a luxury company? The Luxury Strategy is a definitive new work that sets the record straight. Luxury is as old as humanity and it is only by a thorough understanding of the genuine concept, that it is possible to define a rigorous set of rules for the effective management of luxury brands and products. The Luxury Strategy rationalizes the management of this new business concept based on the highly original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Bulgari, Gucci and Prada, into global brands. The Luxury Strategy explains the difference between 'premium' and 'luxury', and sets out the rules to be applied to the luxury marketing mix (the opposite of those for classic marketing). It describes how to implement a luxury strategy within a company and delivers clear principles for becoming - and remaining - 'luxury'., Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. New terms like "mass-luxury," "new luxury" and "hyper luxury" attempt to qualify luxury. But if everything is luxury then surely the term itself has no meaning There is confusion today about what really makes a luxury product, a luxury brand or a luxury company. The Luxury Strategy analyzes in depth the essence of luxury, highlights its managerial implications and rationalizes the highly original methods - often very far from the usual marketing strategies - used to transform small family businesses such as Ferrari, BMW, Louis Vuitton, Cartier, Chanel, Armani or Ralph Lauren into worldwide successes. The Luxury Strategy clarifies the difference between "premium," "fashion," and "luxury," and sets out the counter-intuitive rules for successfully marketing luxury goods and services. Luxury experts Jean-Noel Kapferer and Vincent Bastien provide the first rigorous blueprint for effectively managing luxury brands and companies at the highest level, including human resources and financial management. Finally, The Luxury Strategy unveils how in any market, including B to B, a company can learn from luxury strategies to differentiate itself profitably., Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. New terms like "premium," "ultra-premium," and "hyperluxe" attempt to qualify luxury. But if everything is luxury then surely the term itself has no meaning! What really makes a luxury product, a luxury brand or a luxury company?Luxury brand experts Jean-Noel Kapferer and Vincent Bastien argue that effective management of luxury brands and products requires a thorough understanding of the "luxury" concept. "The Luxury Strategy" rationalizes the concept by considering the highly original methods used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Bulgari, Gucci and Prada."The Luxury Strategy" explains the difference between "premium" and "luxury," and sets out the counter-intuitive rules for successfully marketing luxury goods. It describes how to implement a luxury strategy within a company and delivers clear principles for becoming and remaining "luxury.", Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. New terms like "mass-luxury," "new luxury" and "hyper luxury" attempt to qualify luxury. But if everything is luxury then surely the term itself has no meaning There is confusion today about what really makes a luxury product, a luxury brand or a luxury company. "The Luxury Strategy" analyzes in depth the essence of luxury, highlights its managerial implications and rationalizes the highly original methods - often very far from the usual marketing strategies - used to transform small family businesses such as Ferrari, BMW, Louis Vuitton, Cartier, Chanel, Armani or Ralph Lauren into worldwide successes. "The Luxury Strategy" clarifies the difference between "premium," "fashion," and "luxury," and sets out the counter-intuitive rules for successfully marketing luxury goods and services. Luxury experts Jean-Noel Kapferer and Vincent Bastien provide the first rigorous blueprint for effectively managing luxury brands and companies at the highest level, including human resources and financial management. Finally, "The Luxury Strategy" unveils how in any market, including B to B, a company can learn from luxury strategies to differentiate itself profitably., The Luxury Strategy - Break the Rules of Marketing to Build Luxury Brands defines the nature of luxury products and services and sets out the rules for their effective management - including the luxury marketing mix and implementing a luxury strategy.
    LC Classification Number
    HD9999.L852K37 2009

    Artikelbeschreibung des Verkäufers

    Info zu diesem Verkäufer

    ZBK Books

    99,3% positive Bewertungen•834 Tsd. Artikel verkauft

    Mitglied seit Okt 2020
    Angemeldet als gewerblicher Verkäufer
    ZBK Books is an online retailer that specializes in the acquisition, sale, and recycling of books & media.We are dedicated to promoting sustainability, reducing waste, supporting literacy & education ...
    Mehr anzeigen
    Shop besuchenKontakt

    Detaillierte Verkäuferbewertungen

    Durchschnitt in den letzten 12 Monaten
    Genaue Beschreibung
    4.9
    Angemessene Versandkosten
    5.0
    Lieferzeit
    5.0
    Kommunikation
    5.0

    Verkäuferbewertungen (217'072)

    Alle Bewertungen
    Positiv
    Neutral
    Negativ
    Alle Bewertungen ansehen

    Noch mehr entdecken: