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Fritos® Pie: Stories, Recipes, and More; Volum - 9781603442565, Taschenbuch, Doolin

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Book Title
Fritos® Pie: Stories, Recipes, and More; Volum- 9781603442565, pa
Artist
Doolin, Kaleta
ISBN
9781603442565
Kategorie

Über dieses Produkt

Product Identifiers

Publisher
Texas A&M University Press
ISBN-10
1603442561
ISBN-13
9781603442565
eBay Product ID (ePID)
120906360

Product Key Features

Number of Pages
224 Pages
Publication Name
Fritos Pie : Stories, Recipes, and more
Language
English
Publication Year
2011
Subject
Agriculture / Agronomy / Crop Science, Entrepreneurship, Regional & Ethnic / American / General, Corporate & Business History, Business
Type
Textbook
Subject Area
Cooking, Technology & Engineering, Biography & Autobiography, Business & Economics
Author
Davia Nelson, Kaleta Doolin
Series
Tarleton State University Southwestern Studies in the Humanities Ser.
Format
Trade Paperback

Dimensions

Item Height
0.7 in
Item Weight
21.7 Oz
Item Length
9.4 in
Item Width
6.3 in

Additional Product Features

Intended Audience
Scholarly & Professional
LCCN
2010-043205
Reviews
"Fritos Pie is a well-written book covering a subject which in some way touches everyone" "The book is more than a business matter, it deals with family and memories.", "Kaleta has written a deep-fried, wide-eyed American saga of family and food." --Davia Nelson of NPR''s award winning Kitchen Sisters, " 'Fritos Pie' a delicious read...In addition to historical tidbits about the company, the book includes a number of recipes, ranging from main dishes to a fruitcake, and from stuffed eggplant to a corn chip crumb piecrust."--Marie Beth Jones, The Facts  , "In addition to historical tidbits about the company, the book includes a number of recipes, ranging from main dishes to a fruitcake, and from stuffed eggplant to a corn chip crumb piecrust."  , " ''Fritos Pie'' a delicious read...In addition to historical tidbits about the company, the book includes a number of recipes, ranging from main dishes to a fruitcake, and from stuffed eggplant to a corn chip crumb piecrust."--Marie Beth Jones, The Facts  , "''Fritos Pie'' a delicious read" "a deep-fried, wide-eyed American saga of family and food." "In addition to historical tidbits about the company, the book includes a number of recipes, ranging from main dishes to a fruitcake, and from stuffed eggplant to a corn chip crumb piecrust."  , " 'Fritos Pie' a delicious read...In addition to historical tidbits about the company, the book includes a number of recipes, ranging from main dishes to a fruitcake, and from stuffed eggplant to a corn chip crumb piecrust."--Marie Beth Jones, The Facts, "Doolin uses her access to the extensive Frito-Lay archives well, and the advertising that she shares provides a useful time-line of both Frito-Lay history, as well as advertising trends of the last fifty years...For those interested in Texas food history, this book is certainly worth a look."--Melissa Prycer, Legacies, "...chronicles the genesis of the popular corn chip that subsequently gave birth to hundreds of recipes."--Scott Reitz, Dallas Observer, "Kaleta has written a deep-fried, wide-eyed American saga of family and food." --Davia Nelson of NPR's award winning Kitchen Sisters, " Fritos Pie is a well-written book covering a subject which in some way touches everyone...The book is more than a business matter, it deals with family and memories."--Jerry Turner
Dewey Edition
22
Series Volume Number
24
Illustrated
Yes
Dewey Decimal
338.7/66475
Synopsis
Fritos Pie is an insider's look at the never before told story of the Frito Company written by Kaleta Doolin, daughter of the company's founder. Filled with personal anecdotes, more than 150 vintage and newly created recipes, and stories, this book recounts the company's early days, the 1961 merger that created Frito Lay, Inc., and beyond., Fritos(R) Pie is an insider's look at the never-before-told story of the Frito Company written by Kaleta Doolin, daughter of the company's founder. Filled with personal anecdotes, more than 150 vintage and newly created recipes, and stories, this book recounts the company's early days, the 1961 merger that created Frito-Lay, Inc., and beyond. In 1932 C. E. Doolin, the operator of a struggling San Antonio confectionery, purchased for $100 the recipe for a fried corn chip product and a crude device used to make it, along with a list of nineteen customer accounts. From that humble beginning sprang Fritos(R) ("fries" in Spanish), a product that, thanks to Doolin's marketing ingenuity and a visionary approach to food technology, would become one of the best-known brands in America. One of the first firms to utilize point-of-sale advertising, the Frito Company developed dozens of recipes intended to get American homemakers "Cooking with Fritos." Indeed, Doolin shows that many of the vintage recipes developed by her grandmother, her father, and company employees became integral to the company's marketing success. The book includes recipes--for everything from appetizers to desserts, all using Fritos as an ingredient--along with the author's comments and anecdotes about her adventures experimenting with them in her kitchen. Doolin also draws upon hours of interviews with her mother, siblings, cousins, and many of her father's closest business associates as well as focused research in Frito-Lay corporate archives and other collections to paint a portrait of her father as not only an innovator in food marketing but also a visionary inventor, a forward-thinking agriculturalist, and an entrepreneur with an amazing grasp of detail., Fritos® Pie is an insider's look at the never-before-told story of the Frito Company written by Kaleta Doolin, daughter of the company's founder. Filled with personal anecdotes, more than 150 vintage and newly created recipes, and stories, this book recounts the company's early days, the 1961 merger that created Frito-Lay, Inc., and beyond. In 1932 C. E. Doolin, the operator of a struggling San Antonio confectionery, purchased for $100 the recipe for a fried corn chip product and a crude device used to make it, along with a list of nineteen customer accounts. From that humble beginning sprang Fritos® ("fries" in Spanish), a product that, thanks to Doolin's marketing ingenuity and a visionary approach to food technology, would become one of the best-known brands in America. One of the first firms to utilize point-of-sale advertising, the Frito Company developed dozens of recipes intended to get American homemakers "Cooking with Fritos." Indeed, Doolin shows that many of the vintage recipes developed by her grandmother, her father, and company employees became integral to the company's marketing success. The book includes recipes--for everything from appetizers to desserts, all using Fritos as an ingredient--along with the author's comments and anecdotes about her adventures experimenting with them in her kitchen. Doolin also draws upon hours of interviews with her mother, siblings, cousins, and many of her father's closest business associates as well as focused research in Frito-Lay corporate archives and other collections to paint a portrait of her father as not only an innovator in food marketing but also a visionary inventor, a forward-thinking agriculturalist, and an entrepreneur with an amazing grasp of detail.
LC Classification Number
HD9049.C8F753 2011

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