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Ihr Geld und Ihr Gehirn: Wie die neue Wissenschaft der Neuroökonomie helfen kann, Y zu machen

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Zuletzt aktualisiert am 29. Apr. 2024 16:09:19 MESZAlle Änderungen ansehenAlle Änderungen ansehen

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ISBN
0743276698
EAN
9780743276696
Binding
TP
Book Title
Your Money and Your Brain : How the New Science of Neuroeconomics Can Help Make You Rich
Item Length
9.2in
Publisher
Simon & Schuster
Publication Year
2008
Format
Trade Paperback
Language
English
Item Height
1.5in
Author
Jason Zweig
Genre
Self-Help, Science, Business & Economics
Topic
Personal Finance / Money Management, Personal Finance / Investing, Life Sciences / Neuroscience, Personal Growth / Success
Item Width
6.1in
Item Weight
14.2 Oz
Number of Pages
352 Pages

Über dieses Produkt

Product Information

Drawing on the latest scientific research, Jason Zweig shows what happens in your brain when you think about money and tells investors how to take practical, simple steps to avoid common mistakes and become more successful. What happens inside our brains when we think about money? Quite a lot, actually, and some of it isn't good for our financial health. In Your Money and Your Brain , Jason Zweig explains why smart people make stupid financial decisions--and what they can do to avoid these mistakes. Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making. He shows why we often misunderstand risk and why we tend to be overconfident about our investment decisions. Your Money and Your Brain offers some radical new insights into investing and shows investors how to take control of the battlefield between reason and emotion. In the course of his research, Zweig visited leading neuroscience laboratories and subjected himself to numerous experiments. He blends anecdotes from these experiences with stories about investing mistakes, including confessions of stupidity from some highly successful people. Then he draws lessons and offers original practical steps that investors can take to make wiser decisions. Anyone who has ever looked back on a financial decision and said, "How could I have been so stupid?" will benefit from reading this book.

Product Identifiers

Publisher
Simon & Schuster
ISBN-10
0743276698
ISBN-13
9780743276696
eBay Product ID (ePID)
63880163

Product Key Features

Book Title
Your Money and Your Brain : How the New Science of Neuroeconomics Can Help Make You Rich
Author
Jason Zweig
Format
Trade Paperback
Language
English
Topic
Personal Finance / Money Management, Personal Finance / Investing, Life Sciences / Neuroscience, Personal Growth / Success
Publication Year
2008
Genre
Self-Help, Science, Business & Economics
Number of Pages
352 Pages

Dimensions

Item Length
9.2in
Item Height
1.5in
Item Width
6.1in
Item Weight
14.2 Oz

Additional Product Features

Reviews
"Jason Zweig knows your financial demons, where they live, why they're making you poor, and how you can beat them. You owe it to yourself, your future, and your heirs to read Your Money and Your Brain." -- William Bernstein, associate clinical professor of neurology, Oregon Health and Science University; cofounder, Efficient Frontier Advisors; and author of The Four Pillars of Investing, "Jason Zweig has written a pioneering work. His findings challenge many of our conventional beliefs about investor behavior. Zweig goes an important step further by laying down a series of rules that, if followed, will prevent the reader from making many of the emotional decisions that have cost investors dearly over time. Your Money and Your Brain is a book that stands head and shoulders above the conventional pablum served up in most stock market books." -- David Dreman, author of Contrarian Investment Strategies: The Next Generation, "Jason Zweig has written a pioneering work. His findings challenge many of our conventional beliefs about investor behavior. Zweig goes an important step further by laying down a series of rules that, if followed, will prevent the reader from making many of the emotional decisions that have cost investors dearly over time.Your Money and Your Brainis a book that stands head and shoulders above the conventional pablum served up in most stock market books."-- David Dreman, author ofContrarian Investment Strategies: The Next Generation, "This short and entertaining book packs a vast amount of serious information about your brain, about your mind, and about your money. You will learn a lot when you read it for the first time and you will probably want to read it again to learn some more."-- Daniel Kahneman, professor of psychology, Princeton University, and winner of the 2002 Nobel Prize in Economics, "Jason Zweig is one of the world's experts on the investing process. He has written the best book yet on the emerging science of neuroeconomics. Buy it, read it, and become a more thoughtful, and a better, investor." -- Bill Miller, Chairman and Chief Investment Officer, Legg Mason Capital Management, "Jason Zweig is one of the world's experts on the investing process. He has written the best book yet on the emerging science of neuroeconomics. Buy it, read it, and become a more thoughtful, and a better, investor."-- Bill Miller, Chairman and Chief Investment Officer, Legg Mason Capital Management, "As advertised, this book is about your brain, but yours is not the only brain in this book. Lucky for you, that other brain is Jason Zweig's, and what a brilliant, fascinating, illuminating, powerful, and unique device that is. Listen to Zweig carefully. I have read a zillion books on investing, and none of them comes close to what he has so generously bestowed upon us here."-- Peter L. Bernstein, author ofAgainst the Gods: The Remarkable Story of Risk, "As advertised, this book is about your brain, but yours is not the only brain in this book. Lucky for you, that other brain is Jason Zweig's, and what a brilliant, fascinating, illuminating, powerful, and unique device that is. Listen to Zweig carefully. I have read a zillion books on investing, and none of them comes close to what he has so generously bestowed upon us here." -- Peter L. Bernstein, author of Against the Gods: The Remarkable Story of Risk, "Jason Zweig knows your financial demons, where they live, why they're making you poor, and how you can beat them. You owe it to yourself, your future, and your heirs to read Your Money and Your Brain."-- William Bernstein, associate clinical professor of neurology, Oregon Health and Science University; cofounder, Efficient Frontier Advisors; and author ofThe Four Pillars of Investing, "This short and entertaining book packs a vast amount of serious information about your brain, about your mind, and about your money. You will learn a lot when you read it for the first time and you will probably want to read it again to learn some more." -- Daniel Kahneman, professor of psychology, Princeton University, and winner of the 2002 Nobel Prize in Economics
Table of Content
Contents Chapter OneNeuroeconomics Chapter Two"Thinking" and "Feeling" Chapter ThreeGreed Chapter FourPredicton Chapter FiveConfidence Chapter SixRisk Chapter SevenFear Chapter EightSurprise Chapter NineRegret Chapter TenHappiness Appendices Notes Acknowledgments Index
Dewey Decimal
332.601/9
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes

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