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Wertvolles Content Marketing: Wie man qualitativ hochwertige Inhalte zum Schlüssel macht
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eBay-Artikelnr.:313692001012
Artikelmerkmale
- Artikelzustand
- Title
- Valuable Content Marketing: How to make quality content the key
- ISBN
- 9780749465803
Über dieses Produkt
Product Identifiers
Publisher
Kogan Page, The Limited
ISBN-10
0749465808
ISBN-13
9780749465803
eBay Product ID (ePID)
114258268
Product Key Features
Number of Pages
248 Pages
Language
English
Publication Name
Valuable Content Marketing : How to Make Quality Content the Key to Your Business Success
Publication Year
2013
Subject
Business Communication / General, Marketing / General, Personal Success, Development / Business Development
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
13.4 Oz
Item Length
9.2 in
Item Width
6.1 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2012-020101
Dewey Edition
23
Reviews
"Valuable content is the focus of all successful marketing today. This book tells you why this is true, and how to play in the new game." -- Charles H Green , author of The Trusted Advisor "[I]f you're getting started with content marketing...check out the Valuable Content Marketing book and add it to your library. You'll learn a lot, and (hopefully) enjoy the process." -- Christopher Butler, Chief Operating Officer, Newfangled "As experienced writers, the authors give plenty of useful advice on such topics as how to stop procrastinating, how to be engaging, and how to fit writing into a busy work schedule...a compelling case for the potential marketing advantages of valuable content...[A] consistent flow of valuable content...is also an advantage because it creates a barrier to entry for your competitors, providing you with a valuable opportunity to differentiate your business if you are prepared to invest significant time and energy." -- John Gibbs, Notary Public " Valuable Content Marketing is a very readable, practical and downright useful introduction to a sometimes confusing marketing strategy...Buy the book. Read it. Keep it away from your competitors." -- Lee Frederiksen, Hinge Marketing "[T]his book contains and explains all the tools and resources needed for marketers and business owners at any experience and technology level. It is a must-have reference. It will change the way the informed, traditional marketer markets." -- New York Journal of Books "[T]he quintessential guide to starting, sustaining, and prospering from a marketing model based solely on informing, educating and inspiring potential clients...a great 'laptop-side' reference for any firm that's thinking about shifting its marketing towards content." -- Rattleback "[A] must-read for any sales, marketing, or communications professional. It is an excellent guide for small buisness owners and service providers...offers insightful case studies that illustrate how businesses have successfully and creatively executed the concepts behind valuable content marketing." -- Business Book Summaries "When well executed, content marketing provides solid branding, augments search engine optimization when paired with a blog and enhances a business presence across numerous social media platforms. The book Valuable Content Marketing will work wonders to help your business achieve those benefits." -- Small Biz Trends, "Valuable content is the focus of all successful marketing today. This book tells you why this is true, and how to play in the new game." -- Charles H Green, author of The Trusted Advisor "[I]f you're getting started with content marketing...check out the Valuable Content Marketing book and add it to your library. You'll learn a lot, and (hopefully) enjoy the process." -- Christopher Butler, Cheif Operating Officer, Newfangled, "Valuable content is the focus of all successful marketing today. This book tells you why this is true, and how to play in the new game." -- Charles H Green , author of The Trusted Advisor "[I]f you're getting started with content marketing...check out the Valuable Content Marketing book and add it to your library. You'll learn a lot, and (hopefully) enjoy the process." -- Christopher Butler, Chief Operating Officer, Newfangled "As experienced writers, the authors give plenty of useful advice on such topics as how to stop procrastinating, how to be engaging, and how to fit writing into a busy work schedule...a compelling case for the potential marketing advantages of valuable content." -- John Gibbs, Notary Public, "Valuable content is the focus of all successful marketing today. This book tells you why this is true, and how to play in the new game." -- Charles H Green , author of The Trusted Advisor "[I]f you're getting started with content marketing...check out the Valuable Content Marketing book and add it to your library. You'll learn a lot, and (hopefully) enjoy the process." -- Christopher Butler, Chief Operating Officer, Newfangled "As experienced writers, the authors give plenty of useful advice on such topics as how to stop procrastinating, how to be engaging, and how to fit writing into a busy work schedule...a compelling case for the potential marketing advantages of valuable content...[A] consistent flow of valuable content...is also an advantage because it creates a barrier to entry for your competitors, providing you with a valuable opportunity to differentiate your business if you are prepared to invest significant time and energy." -- John Gibbs, Notary Public " Valuable Content Marketing is a very readable, practical and downright useful introduction to a sometimes confusing marketing strategy...Buy the book. Read it. Keep it away from your competitors." -- Lee Frederiksen, Hinge Marketing "[T]his book contains and explains all the tools and resources needed for marketers and business owners at any experience and technology level. It is a must-have reference. It will change the way the informed, traditional marketer markets." -- New York Journal of Books "[T]he quintessential guide to starting, sustaining, and prospering from a marketing model based solely on informing, educating and inspiring potential clients...a great 'laptop-side' reference for any firm that's thinking about shifting its marketing towards content." -- Rattleback "[A] must-read for any sales, marketing, or communications professional. It is an excellent guide for small buisness owners and service providers...offers insightful case studies that illustrate how businesses have successfully and creatively executed the concepts behind valuable content marketing." -- Business Book Summaries "When well executed, content marketing provides solid branding, augments search engine optimization when paired with a blog and enhances a business presence across numerous social media platforms. The book Valuable Content Marketing will work wonders to help your business achieve those benefits." -- Small Biz Trends , Valuable content is the focus of all successful marketing today. This book tells you why this is true, and how to play in the new game., "Valuable content is the focus of all successful marketing today. This book tells you why this is true, and how to play in the new game." -- Charles H Green , author of The Trusted Advisor "[I]f you're getting started with content marketing...check out the Valuable Content Marketing book and add it to your library. You'll learn a lot, and (hopefully) enjoy the process." -- Christopher Butler, Chief Operating Officer, Newfangled "As experienced writers, the authors give plenty of useful advice on such topics as how to stop procrastinating, how to be engaging, and how to fit writing into a busy work schedule...a compelling case for the potential marketing advantages of valuable content...[A] consistent flow of valuable content...is also an advantage because it creates a barrier to entry for your competitors, providing you with a valuable opportunity to differentiate your business if you are prepared to invest significant time and energy." -- John Gibbs, Notary Public " Valuable Content Marketing is a very readable, practical and downright useful introduction to a sometimes confusing marketing strategy...Buy the book. Read it. Keep it away from your competitors." -- Lee Frederiksen, Hinge Marketing "[T]his book contains and explains all the tools and resources needed for marketers and business owners at any experience and technology level. It is a must-have reference. It will change the way the informed, traditional marketer markets." -- New York Journal of Books , "Valuable content is the focus of all successful marketing today. This book tells you why this is true, and how to play in the new game." -- Charles H Green , author of The Trusted Advisor "[I]f you're getting started with content marketing...check out the Valuable Content Marketing book and add it to your library. You'll learn a lot, and (hopefully) enjoy the process." -- Christopher Butler, Cheif Operating Officer, Newfangled, "Valuable content is the focus of all successful marketing today. This book tells you why this is true, and how to play in the new game." -- Charles H Green, author of The Trusted Advisor "[I]f you're getting started with content marketing...check out the Valuable Content Marketing book and add it to your library. You'll learn a lot, and (hopefully) enjoy the process." -- Christopher Butler, Chief Operating Officer, Newfangled
Illustrated
Yes
Dewey Decimal
658.8
Table Of Content
00: Introduction: Why you need this book; ONE: Why valuable content?; 01: Marketing has changed. Have you?; 02: What is valuable content and why it wins you business; 03: 'What do I say?' Guiding principles for your valuable content; TWO: What valuable content?; 04: S tart with a blog; 05: Distribute your valuable content using social media; 06: Keep in touch with engaging email newsletters; 07: Get search engine savvy; 08: Y our valuable website; 09: A dd deeper written content: white papers, e-books and books; 10: Diversify with different formats: video, audio and more; 11: Widen your reach: take your content on tour; 12: Valuable content for salespeople; THREE: How to make your marketing valuable; 13: How to write content your customers will value; 14: Making it happen: seven steps to success
Synopsis
*Community Choice Winner of the 2014 Small Business Book Awards* Unthink what you've learned about sales and marketing communication. If you want to engage potential customers and help your business stand out from the crowd, you need to do things differently. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they'll soon be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media, and through more traditional methods. Whether you're starting a business or looking to grow, this book shows you how to get better results from your marketing efforts., The essential guide to marketing your business by creating and sharing valuable content. Get your message across in the right way, and the clients and customers you want will come to you. No hard sell required., Content marketing is the art of communicating with customers and the target audience without selling. It involves the sharing of information, rather than pitching products and services. As traditional marketing becomes less and less effective, today's marketers need to rethink what they've learned about sales and marketing communication. In order to keep current customers, engage potential customers and make a business stand out from the crowd, they need to create content that is both relevant and valuable. "Valuable Content Marketing" is written for this business environment showing readers how to generate business through creating compelling marketing content and distributing it effectively. The authors show how to create and share the type of information that clients, customers and search engines really want - on a website, using social media and through traditional print methods. Getting it right means a huge opportunity to connect with clients and customers in ways they appreciate and trust. Jefferson and Tanton explain how to go beyond artfully produced information to content that is of real value to the target audience. Whether starting a business or looking to grow, their book shows marketers and business owners how to get better results from their marketing efforts. Readers will learn: the content options available and how to choose the right channel, what type of information to post on Twitter, Facebook and LinkedIn as well as business blogs and websites, how to define your market niche, how to increase SEO and so much more.
LC Classification Number
HF5415.1265
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Awesomebooksusa
97,9% positive Bewertungen•1.3 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Beliebte Kategorien in diesem Shop
Verkäuferbewertungen (543'248)
- a***a (39)- Bewertung vom Käufer.Letzter MonatBestätigter KaufGreat condition and arrived in good time
- g***i (4)- Bewertung vom Käufer.Letzter MonatBestätigter KaufThe seller issued a refund and the refund hasn't reflected in my bank account
- d***j (347)- Bewertung vom Käufer.Letzter MonatBestätigter KaufA+