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CX UX Die Customer Experience Revolution Wie Unternehmen Apple, Amazon & Starbucks
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Standort: Holtsville, New York, USA
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eBay-Artikelnr.:313865095291
Artikelmerkmale
- Artikelzustand
- Neuwertig
- Hinweise des Verkäufers
- “Like new”
- Series
- Business
- Custom Bundle
- No
- Educational Level
- Adult & Further Education
- Personalized
- No
- Features
- 1st Edition
- Level
- Business
- Country/Region of Manufacture
- United States
- ISBN
- 9780982664469
Über dieses Produkt
Product Identifiers
Publisher
Raphel Marketing, Incorporated
ISBN-10
098266446X
ISBN-13
9780982664469
eBay Product ID (ePID)
28038513463
Product Key Features
Number of Pages
144 Pages
Language
English
Publication Name
Customer Experience Revolution : How Companies Like Apple, Amazon, and Starbucks Have Changed Business Forever
Subject
Customer Relations, Strategic Planning
Publication Year
2012
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.4 in
Item Weight
9.6 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Scholarly & Professional
TitleLeading
The
Synopsis
The customer experience revolution has begun! Businesses that provide an extraordinary customer experience are more profitable and sustainable than their competition. They dominate industries and marginalize competing companies. In their innovative book, The Customer Experience Revolution: How Companies like Apple, Amazon, and Starbucks Have Changed Business Forever; authors Jeofrey Bean and Sean Van Tyne uncover valuable insights about leadership and decision-making. At large and small companies they call Experience Makers, the focus has surpassed products, services, and price toward the purpose-built customer experience and the user experience within it. Customer experience is an all-encompassing term that goes beyond traditional definitions of marketing, customer service, customer satisfaction, and product development. Delivering extraordinary customer experience is becoming more and more important, according to J.D. Power and Associates. We know from the data that people will pay for it, says Gary Tucker. Unique to customer experience books, Bean and Van Tyne capture the key elements of customer experience through interviews with business leaders. The book shows how Starbucks CEO Howard Schultz spearheaded a customer experience strategy using social media that built tremendous customer loyalty. An interview with executive Larry Tesler reveals the leadership qualities of Steve Jobs at Apple and Jeff Bezos at Amazon. It shows how Reed Hastings at Netflix brought down Blockbuster and continues to stay competitive. The book tells the story of Square (founded by Jack Dorsey of Twitter), as well as many other companies, including Intuit, LPL Financial, Skinit, EMN8, IDriveSafely, and more. These profiles of leaders in companies both large and small show the value of creating a complete customer experience ecosystem. Bean and Van Tyne found twelve essential leadership qualities common to the best companies in total customer experience management. They insist that these best practices can no longer be ignored for a company to remain successful. Customer expectations have risen and will continue to change. The Customer Experience Revolution shows why every business needs to make customer experience an integral part of its business strategy.The Customer Experience Revolution is a book that everyone who wants to succeed in business must read. --Todd Robinson, Founder and Former Chairman, LPL FinancialCompanies that delight their customers outperform their peers. This guidebook tells us why and how they do it in industries as diverse as retailing, smartphones, food service and driver education. I highly recommended it to anyone building a customer-focused business or refocusing an existing business on the experience of the customer. --Larry Tesler, Larry Tesler Consulting, former Vice President and Chief Scientist, Apple Computer, The customer experience revolution has begun¿and it is changing the landscape of American business. Jeofrey Bean and Sean Van Tyne's new book, The Customer Experience Revolution: How Companies Like Apple, Amazon, and Starbucks Have Changed Business Forever, describes the business practices of companies that are dominating their industries and changing the way executives view the interaction between customers and companies. In The Customer Experience Revolution, Bean and Van Tyne show how businesses that provide a great customer experience are more profitable than their competitors. The book mixes hard facts and statistics with an inside look at the management decisions and practices that have made the profiled companies leaders in customer experience. Customer experience goes beyond branding, marketing, and customer service. It is more than products, features, and management. The Customer Experience Revolution explains what makes a business profitable in the 21st century and details the twelve essentials needed for creating a great customer experience., The customer experience revolution has begun Businesses that provide an extraordinary customer experience are more profitable and sustainable than their competition. They dominate industries and marginalize competing companies. In their innovative book, The Customer Experience Revolution: How Companies like Apple, Amazon, and Starbucks Have Changed Business Forever; authors Jeofrey Bean and Sean Van Tyne uncover valuable insights about leadership and decision-making. At large and small companies they call Experience Makers, the focus has surpassed products, services, and price toward the purpose-built customer experience and the user experience within it. Customer experience is an all-encompassing term that goes beyond traditional definitions of marketing, customer service, customer satisfaction, and product development. Delivering extraordinary customer experience is becoming more and more important, according to J.D. Power and Associates. We know from the data that people will pay for it, says Gary Tucker. Unique to customer experience books, Bean and Van Tyne capture the key elements of customer experience through interviews with business leaders. The book shows how Starbucks CEO Howard Schultz spearheaded a customer experience strategy using social media that built tremendous customer loyalty. An interview with executive Larry Tesler reveals the leadership qualities of Steve Jobs at Apple and Jeff Bezos at Amazon. It shows how Reed Hastings at Netflix brought down Blockbuster and continues to stay competitive. The book tells the story of Square (founded by Jack Dorsey of Twitter), as well as many other companies, including Intuit, LPL Financial, Skinit, EMN8, IDriveSafely, and more. These profiles of leaders in companies both large and small show the value of creating a complete customer experience ecosystem. Bean and Van Tyne found twelve essential leadership qualities common to the best companies in total customer experience management. They insist that these best practices can no longer be ignored for a company to remain successful. Customer expectations have risen and will continue to change. The Customer Experience Revolution shows why every business needs to make customer experience an integral part of its business strategy. The Customer Experience Revolution is a book that everyone who wants to succeed in business must read. --Todd Robinson, Founder and Former Chairman, LPL Financial Companies that delight their customers outperform their peers. This guidebook tells us why and how they do it in industries as diverse as retailing, smartphones, food service and driver education. I highly recommended it to anyone building a customer-focused business or refocusing an existing business on the experience of the customer. --Larry Tesler, Larry Tesler Consulting, former Vice President and Chief Scientist, Apple Computer
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THE GREAT VALUE
98,7% positive Bewertungen•7.9 Tsd. Artikel verkauft
Angemeldet als privater VerkäuferDaher finden verbraucherschützende Vorschriften, die sich aus dem EU-Verbraucherrecht ergeben, keine Anwendung. Der eBay-Käuferschutz gilt dennoch für die meisten Käufe.
Verkäuferbewertungen (4'331)
- -***2 (267)- Bewertung vom Käufer.Letzter MonatBestätigter KaufThe 1980 Nolan Ryan # 580 is a great looking card. Can’t wait to send it out for grading. I’m hoping for the best cause as I said, it’s a great looking card. Thank you so much for selling it to me. W G Nesson Jr
- e***e (2264)- Bewertung vom Käufer.Letzter MonatBestätigter KaufExcellent transaction, would highly recommend, thanks
- 3***2 (199)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufMuy buenos, muy lindo Gracias 🙏🏽