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Growth IQ - 9781529004694
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Artikelmerkmale
- Artikelzustand
- Book Title
- Growth IQ
- ISBN
- 9781529004694
- Publication Year
- 2021
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Growth Iq: Master the 10 Paths to Grow Your Business
- Item Height
- 198 mm
- Publisher
- Pan Macmillan
- Item Width
- 130 mm
- Subject
- Business
- Item Weight
- 254 g
- Number of Pages
- 352 Pages
Über dieses Produkt
Product Information
The Wall Street Journal Top Ten Bestseller: The 10 strategies to sustainable growth, based on a purpose-led culture for all businesses. 'A worthy successor to Michael Porter, Bova's book is that rare gift: it opens doors for new ideas and new actions. No glib answers here, simply hard-won wisdom that will provoke big changes for organizations large and small.' - Seth Godin, author of Linchpin Tiffani Bova, the Growth and Innovation Evangelist at Salesforce, draws on her expertise as a consultant and practitioner to devise a new framework for business leaders looking to pursue growth. We're witnessing an age of endless customization, and growth strategy is no exception. There's no one size fits all strategy; a winning strategy for one business may spell doom for another. In Growth IQ, Bova determines that there are ten simple - but easily misunderstood - growth paths, and explains how companies can get a handle on their particular business context, and use it to determine the right combination and sequence of growth paths to take them into the future. Bova breaks down the strategies deployed by a wide range of companies to show you how: * GE and John Deere have lasted over a century and continue to thrive by combining their strategy of innovative product development with a renewed focus on R&D and customer experience. * Marvel transformed from a struggling comic book publisher to a global entertainment behemoth by realigning their market penetration strategy to focus on comic book characters, instead of just comic books. * Gateway's attempt at market expansion into brick-and-mortar retail led to its failure, while the same move by Apple has accelerated its growth. Whether your company is on a growth spurt, in a worrying stall, or showing signs of decline, Growth IQ is your map to charting the course of your company's future.
Product Identifiers
Publisher
Pan Macmillan
ISBN-13
9781529004694
eBay Product ID (ePID)
7046704139
Product Key Features
Publication Name
Growth Iq: Master the 10 Paths to Grow Your Business
Format
Paperback
Language
English
Subject
Business
Publication Year
2021
Type
Textbook
Number of Pages
352 Pages
Dimensions
Item Height
198 mm
Item Width
130 mm
Item Weight
254 g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Artikelbeschreibung des Verkäufers
Rechtliche Informationen des Verkäufers
USt-IdNr.:
- GB 976952259
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