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Der Vorteil der Gegenseitigkeit: Ein neuer Weg zum Partner... Bob Johansen, SIGNIERT

What's In The Treasure Chest
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Artikelzustand
Neuwertig: Buch, das wie neu aussieht, aber bereits gelesen wurde. Der Einband weist keine ...
Personalize
No
Signed By
Bob Johansen
Signed
Yes
Personalized
No
Features
Dust Jacket
Intended Audience
Adults
Edition
First Edition
ISBN
9781626561069

Über dieses Produkt

Product Identifiers

Publisher
Berrett-Koehler Publishers, Incorporated
ISBN-10
1626561060
ISBN-13
9781626561069
eBay Product ID (ePID)
201671788

Product Key Features

Book Title
Reciprocity Advantage : a New Way to Partner for Innovation and Growth
Number of Pages
216 Pages
Language
English
Publication Year
2014
Topic
Leadership, General, Development / Business Development, Public Policy / Economic Policy, Strategic Planning, Personal Finance / General
Genre
Political Science, Business & Economics
Author
Karl Ronn, Bob Johansen
Format
Hardcover

Dimensions

Item Height
0.8 in
Item Weight
17.2 Oz
Item Length
9.5 in
Item Width
6.4 in

Additional Product Features

Intended Audience
Trade
LCCN
2014-019674
TitleLeading
The
Dewey Edition
23
Dewey Decimal
302/.14
Table Of Content
PREFACE INTRODUCTION: THE NEW WAY TO GROW A BUSINESS Part One RECIPROCITY ON A MASSIVE SCALE Chapter 1 RECIPROCITY RIGHT OF WAY Chapter 2 PARTNERING TO DO WHAT YOU CAN'T DO ALONE Chapter 3 EXPERIMENTING TO LEARN HOW TO MAKE MONEY IN NEW WAYS Chapter 4 AMPLIFYING TO CREATE SCALE Part Two FUTURE FORCES THAT WILL DEMAND RECIPROCITY Chapter 5 HOW THE DIGITAL NATIVES WILL DISRUPT RIGHTS OF WAY Chapter 6 HOW SOCIALSTRUCTING WILL DISRUPT PARTNERING Chapter 7 HOW GAMEFUL ENGAGEMENT WILL DISRUPT EXPERIMENTING TO LEARN Chapter 8 HOW CLOUD-SERVED SUPERCOMPUTING WILL DISRUPT THE PRACTICE OF SCALING Part Three HOW TO DEVELOP YOUR OWN RECIPROCITY ADVANTAGE Chapter 9 HOW TO UNCOVER YOUR RIGHT-OF-WAY Chapter 10 HOW TO FIND THE BEST PARTNERS FOR YOU Chapter 11 HOW TO LEARN BY EXPERIMENTING WITH MANY OPEN ITERATIONS Chapter 12 HOW TO SCALE YOUR RECIPROCITY ADVANTAGE Chapter 13 WHEN THE FUTURE IS RECIPROCITY ACKNOWLEDGMENTS NOTES BIBLIOGRAPHY INDEX ABOUT THE AUTHORS
Synopsis
A powerful new kind of competitive advantage is now possible thanks to technological and social disruptions that are already occurring. These disruptions revolutionize how companies can partner to create new growth. The Reciprocity Advantage shares a model for creating that growth- define your right-of-way (the underutilized resources you already own that you can share with others), partner to do what you can't do alone, experiment to learn, and scale the new business at low risk. Reciprocity and advantage are words that are not normally seen together, but reciprocity-giving now to get later-will become a normal part of winning in the future. The Reciprocity Advantage shows you how to leverage new forces like digital natives and cloud-served supercomputing now into massively scalable, profitable, incremental growth for your business. Provocative and pragmatic, leading ten-year forecaster Bob Johansen and experienced business developer Karl Ronn describe how to lean in to disruptions to create new growth for your business. They include actual cases showing early successes for a range of companies and nonprofits like IBM, Microsoft, Google, Apple, and TED. They then provide key exercises to define your promising new ideas and nurture them into healthy new businesses. Their recommendations are based on practical experience in managing the problems of new business creation and many years of helping others see the future more clearly. Distilled from hands-on work, this book gets you started today on creating your own reciprocity advantage., A powerful new kind of competitive advantage is now possible thanks to technological and social disruptions that are already occurring. These disruptions revolutionize how companies can partner to create new growth. The Reciprocity Advantage shares a model for creating that growth: define your right-of-way (the underutilized resources you already own that you can share with others), partner to do what you can't do alone, experiment to learn, and scale the new business at low risk. Reciprocity and advantage are words that are not normally seen together, but reciprocity--giving now to get later--will become a normal part of winning in the future. The Reciprocity Advantage shows you how to leverage new forces like digital natives and cloud-served supercomputing now into massively scalable, profitable, incremental growth for your business. Provocative and pragmatic, leading ten-year forecaster Bob Johansen and experienced business developer Karl Ronn describe how to lean in to disruptions to create new growth for your business. They include actual cases showing early successes for a range of companies and nonprofits like IBM, Microsoft, Google, Apple, and TED. They then provide key exercises to define your promising new ideas and nurture them into healthy new businesses. Their recommendations are based on practical experience in managing the problems of new business creation and many years of helping others see the future more clearly. Distilled from hands-on work, this book gets you started today on creating your own reciprocity advantage., Reciprocity is now possible--for the first time--on a massive scale. In this prescient book Bob Johansen and Karl Ronn explain how to create what they call a reciprocity advantage. By sharing your assets intelligently with carefully chosen partners you can learn how to make money in new ways and have a broader social impact. It's a powerful source of disruptive business innovation.Johansen and Ronn show you how to create your own reciprocity advantage by: (1) Uncovering your right-of-way, the underutilized resources you already own that you can share with others; (2) Finding partners who can help you do what you cannot do alone; (3) Experimenting to learn through the cloud; and (4) Scaling, but only when your reciprocity advantage is desirable, viable, and ownable. If it's not scalable it's not worth doing--and they describe technologies that make scaling up faster than ever. Reciprocity advantage will be the new competitive advantage. Think give to grow., A powerful new kind of competitive advantage is now possible thanks to technological and social disruptions that are already occurring. These disruptions revolutionize how companies can partner to create new growth. The Reciprocity Advantage shares a model for creating that growth: define your right-of-way, partner to do what you can't do alone, experiment to learn, and scale the new business at low risk.
LC Classification Number
HM1111.J64 2014

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