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SIGNIERTE Be The Elephant unsignierte Tasche The Elephant von Steve Kaplan beide wie neu
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Standort: Houston, Texas, USA
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eBay-Artikelnr.:315912146778
Artikelmerkmale
- Artikelzustand
- Artist
- Kaplan, Steve
- ISBN
- 9780761145240
Über dieses Produkt
Product Identifiers
Publisher
Workman Publishing Company, Incorporated
ISBN-10
0761145249
ISBN-13
9780761145240
eBay Product ID (ePID)
59070741
Product Key Features
Book Title
Bag the Elephant : How to Win and Keep Big Customers
Number of Pages
188 Pages
Language
English
Topic
Marketing / General, Customer Relations, Personal Success, General
Publication Year
2008
Illustrator
Yes
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
15.1 Oz
Item Length
9.1 in
Item Width
6.4 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
22
Dewey Decimal
658.8/12
Table Of Content
Part 1: Your Elephant is Waiting Chapter 1: The Third Path Chapter 2: You've Got to Believe Part 2: The Secret Life of the Elephant Chapter 3: The Big-Company Focus Chapter 4: What to Know About Elephants Chapter 5: Embracing the Bureaucracy Part 3: Romancing Your Elephant Chapter 6: Drawing Up Your Hit List Chapter 7: Knocking on Doors Chapter 8: Matching the Prospector to the Prospect Chapter 9: Face-to-Face With Your Prospect Chapter 10: Standing Up to Your Elephant Chapter 11: Recruiting Great Champions Part 4: Leveraging Your Elephant's Power Chapter 12: Keeping Your Champions Cheering Chapter 13: Taking the Inside Track Chapter 14: Putting Your Elephant to Work Part 5: Five Killer Mistakes Chapter 15: Mismanaging Client Expectations Chapter 16: Fumbling Client Crises Chapter 17: Operational Explosion Chapter 18: The Elephant Trap Chapter 19: Losing Sight of the Numbers Afterword: Beyond Bag the Elephant!
Synopsis
Now available in paperback, Steve Kaplan's Bag the Elephant, is the "New York Times, Wall Street Journal, USA Today," and "Business Week" bestseller that has received praise from around the business community: ""Steve Kaplan's elephant strategy is right on the money, as long as you're willing to roll up your sleeves and go to work.""2;Daniel M. Snyder, Owner, Chairman of the Board, The Washington Redskins. ""Kaplan shows you how to think BIG, act BIG, and win BIG.""2;Jeffrey Gitomer, author of "The Little Red Book of Selling," ""A terrific read! From now on, when I think about building business and sales, there's no way I'll ever forget the Elephant.""2;Harvey Mackay, author of "Swim with the Sharks Without Being Eaten Alive," "Bag the Elephant" is all about how smart businesspeople can woo and keep those all-important elephants2;the big, make-or-break customers. Like its companion, the "New York Times" bestseller "Be the Elephant," it is filled with dynamic advice and real-life examples, delivered in an energetic, straight-shooting fashion that gets right to the core of its powerful idea2;how to land the account that will put you over the top. Here are six keys to achieving the elephant mindset and understanding the big customer. How to map and use a big company's red tape to your advantage. Why the elephant needs you as much as you need it. Preparing yourself and your pitch. How to negotiate with elephants without losing your profit margins. And how to avoid the five killer mistakes, from mismanaging client expectations to losing sight of the numbers. For small business owners, entrepreneurs, executives, and sales people, stalking and landing an elephant can be the mostprofitable adventure of your life, and Kaplan explains everything you need to know., Now available in paperback, Steve Kaplan's Bag the Elephant, is the New York Times, Wall Street Journal, USA Today , and Business Week bestseller that has received praise from around the business community: "Steve Kaplan's elephant strategy is right on the money, as long as you're willing to roll up your sleeves and go to work." --Daniel M. Snyder, Owner, Chairman of the Board, The Washington Redskins. "Kaplan shows you how to think BIG, act BIG, and win BIG." --Jeffrey Gitomer, author of The Little Red Book of Selling . "A terrific read! From now on, when I think about building business and sales, there's no way I'll ever forget the Elephant." --Harvey Mackay, author of Swim with the Sharks Without Being Eaten Alive . Bag the Elephant is all about how smart businesspeople can woo and keep those all-important elephants--the big, make-or-break customers. Like its companion, the New York Times bestseller Be the Elephant , it is filled with dynamic advice and real-life examples, delivered in an energetic, straight-shooting fashion that gets right to the core of its powerful idea--how to land the account that will put you over the top. Here are six keys to achieving the elephant mindset and understanding the big customer. How to map and use a big company's red tape to your advantage. Why the elephant needs you as much as you need it. Preparing yourself and your pitch. How to negotiate with elephants without losing your profit margins. And how to avoid the five killer mistakes, from mismanaging client expectations to losing sight of the numbers. For small business owners, entrepreneurs, executives, and sales people, stalking and landing an elephant can be the most profitable adventure of your life, and Kaplan explains everything you need to know., Now available in paperback, the bestselling book tells how smart businesspeople can woo and keep those all-important elephants--the big, make-or-break customers. Like its companion, the "New York Times" bestseller "Be the Elephant," it is filled with dynamic advice and real-life examples., Now available in paperback, Steve Kaplan's Bag the Elephant, is the New York Times, Wall Street Journal, USA Today , and Business Week bestseller that has received praise from around the business community: "Steve Kaplan's elephant strategy is right on the money, as long as you're willing to roll up your sleeves and go to work." --Daniel M. Snyder, Owner, Chairman of the Board, The Washington Redskins. "Kaplan shows you how to think BIG, act BIG, and win BIG." --Jeffrey Gitomer, author of The Little Red Book of Selling . "A terrific read From now on, when I think about building business and sales, there's no way I'll ever forget the Elephant." --Harvey Mackay, author of Swim with the Sharks Without Being Eaten Alive . Bag the Elephant is all about how smart businesspeople can woo and keep those all-important elephants--the big, make-or-break customers. Like its companion, the New York Times bestseller Be the Elephant , it is filled with dynamic advice and real-life examples, delivered in an energetic, straight-shooting fashion that gets right to the core of its powerful idea--how to land the account that will put you over the top. Here are six keys to achieving the elephant mindset and understanding the big customer. How to map and use a big company's red tape to your advantage. Why the elephant needs you as much as you need it. Preparing yourself and your pitch. How to negotiate with elephants without losing your profit margins. And how to avoid the five killer mistakes, from mismanaging client expectations to losing sight of the numbers. For small business owners, entrepreneurs, executives, and sales people, stalking and landing an elephant can be the most profitable adventure of your life, and Kaplan explains everything you need to know.
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