How Brands Grow: Part 2 Pt. 2 : Emerging Markets, Services, Durables, New and AZ
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How Brands Grow: Part 2 Pt. 2 : Emerging Markets, Services, Durables, New and AZ
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Artikelmerkmale
- Artikelzustand
- Sehr gut
- Hinweise des Verkäufers
- “HARDCOVER with jacket. Great copy! Pages are clean!”
- ISBN
- 9780195596267
Über dieses Produkt
Product Identifiers
Publisher
Oxford University Press, Incorporated
ISBN-10
0195596269
ISBN-13
9780195596267
eBay Product ID (ePID)
219699277
Product Key Features
Book Title
How Brands Grow: Part 2 pt. 2 : Emerging Markets, Services, Durables, New and Luxury Brands
Number of Pages
192 Pages
Language
English
Publication Year
2015
Topic
Marketing / General, General
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.8 in
Item Weight
17.6 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
LCCN
2015-510959
Dewey Edition
23
Dewey Decimal
658.8/27
Table Of Content
1. How brands grow2. Target the (whole) market3. Where new customers come from4. The foundations of mental availability5. Leveraging distinctive assets6. Achieving reach7. Word of mouth facts worth talking about8. The fundamentals of physical availability9. Online shopping-is it different?10. New brand and acquiring new buyers11. And finally, a bit of Luxury
Synopsis
How Brands Grow Part 2 is about the fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This book is for readers of the first 'How Brands Grow' who want to learn more about the key concepts and their application. Included in Part 2 is an expansion on key areas such as Mental Availability, Physical availability, and how to leverage Distinctive Assets. Second, this book is for marketers operating in areas such as e-commerce, emerging markets, services, and luxury markets. We have expanded the range of examples to cover these categories and countries. This includes examples from financial services, telecommunications, fast food, supermarket and fashion retailers, phone handsets and cars throughout the book., Following the success of international bestseller How Brands Grow: what marketer's don't know comes a new book that takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brand's Distinctive Assets and a framework to underpin your brand's Physical Availability strategy. Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers. This book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you.If you read and loved How Brands Grow - it's time to move to the next level of marketing. And if you haven't...get ready - This book will change the way you think about marketing forever., Following the success of international bestseller How Brands Grow: what marketer's don't know comes a new book that takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brand's Distinctive Assets and a framework to underpin your brand's Physical Availability strategy. Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers. This book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you. If you read and loved How Brands Grow - it's time to move to the next level of marketing. And if you haven't...get ready - This book will change the way you think about marketing forever., Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 , by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brand's Distinctive Assets and a framework to underpin your brand's Physical Availability strategy. Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers. This book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you. If you read and loved How Brands Grow, it's time to move to the next level of marketing. And if you haven't, get ready -- this book will change the way you think about marketing forever.
LC Classification Number
HF5415.1255
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