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Business Communication 3rd Ed by Peter Cardon McGraw Hill Paperback Good
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Standort: Spring, Texas, USA
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eBay-Artikelnr.:317443542924
Artikelmerkmale
- Artikelzustand
- Gut
- Hinweise des Verkäufers
- Brand
- Unbranded
- ISBN
- 9781259694516
- MPN
- Does not apply
- Level
- Business
Über dieses Produkt
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
1259694518
ISBN-13
9781259694516
eBay Product ID (ePID)
237857108
Product Key Features
Number of Pages
608 Pages
Publication Name
Business Communication: Developing Leaders for a Networked World
Language
English
Subject
Business Communication / General, Electronic Commerce (See Also Headings under Business & Economics / E-Commerce), Business Writing
Publication Year
2017
Type
Textbook
Subject Area
Computers, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1 in
Item Weight
37.5 Oz
Item Length
10.7 in
Item Width
8.5 in
Additional Product Features
Edition Number
3
Intended Audience
College Audience
LCCN
2016-962089
Grade From
College Freshman
Illustrated
Yes
Grade To
College Graduate Student
Table Of Content
Part One: Introduction to Business Communication Chapter 1: Establishing Credibility Part Two: Principles of Interpersonal Communication Chapter 2: Interpersonal Communication and Emotional Intelligence Chapter 3: Team Communication and Difficult Conversations Chapter 4: Communicating Across Cultures Part Three: Principles for Business Messages Chapter 5: Creating Effective Business Messages Chapter 6: Improving Readability with Style and Design Chapter 7: E-mail and Other Traditional Tools for Business Communication Chapter 8: Social Media for Business Communication Part Four: Types of Business Messages Chapter 9: Routine Business Messages Chapter 10: Persuasive Messages Chapter 11: Bad-News Messages Part Five: Reports and Presentations Chapter 12: Research and Business Proposals and Planning for Business Proposals Chapter 13: Completing Business Proposals and Business Reports Chapter 14: Planning Presentations Chapter 15: Delivering Presentations Chapter 16: Employment Communication Appendixes: Appendix A: Punctuation, Number Usage, and Grammar Appendix B: Formatting for Letters and Memos
Synopsis
Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world.
LC Classification Number
HF5718.C267 2018
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