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Killing Giants: 10 Strategies to Topple the Goliath in Your Industry by Denny
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- Sofort-KaufenKilling Giants: 10 Strategies to Topple the Goliath in Your Industry by Denny
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Standort: Tullahoma, Tennessee, USA
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eBay-Artikelnr.:324634592552
Artikelmerkmale
- Artikelzustand
- Publication Date
- 2011-03-31
- ISBN
- 9781596596313
Über dieses Produkt
Product Information
Everyone thought Eric Ryan and Adam Lowry were crazy to start Method, a new cleaning products company. The category had long been dominated by P&G, Unilever, and Colgate-Palmolive. Those giants had so much clout with the retail chains that their soaps had barely needed updating for decades. But by taking advantage of its underdog position, Method carved out a very profitable niche: environmentally sound products in stylish, innovative packaging. Despite having a far smaller marketing budget than their competitors, Method connected with a substantial minority of people who wanted to "buy green" but who also wanted high-quality products. Marketing expert Stephen Denny argues that, like Method, any brand can directly challenge the giant of its category and not only survive, but thrive. While it's inconvenient to be the little guy, it can also be a blessing in disguise. Giant-killers can afford to shake things up and take bold steps. They can be faster and nimbler than giants who are too
Product Identifiers
Publisher
Ascent Audio
ISBN-10
1596596317
ISBN-13
9781596596313
eBay Product ID (ePID)
99595820
Product Key Features
Publication Year
2011
Topic
Development / Business Development
Book Title
Killing Giants : 10 Strategies to Topple the Goliath in Your Industry
Language
English
Genre
Business & Economics
Format
Compact Disc
Dimensions
Item Height
1.1in
Item Length
5.3in
Item Weight
8 Oz
Item Width
6.4in
Additional Product Features
Intended Audience
Trade
Dewey Edition
22
Number of Volumes
7 Vols.
Dewey Decimal
658.8/02
Edition Description
Unabridged Edition
Narrated by
Dixon, Walter
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BARGAIN WAGON
96,8% positive Bewertungen•15 Tsd. Artikel verkauft
Angemeldet als privater VerkäuferDaher finden verbraucherschützende Vorschriften, die sich aus dem EU-Verbraucherrecht ergeben, keine Anwendung. Der eBay-Käuferschutz gilt dennoch für die meisten Käufe.
Verkäuferbewertungen (4'259)
- t***p (1565)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufBuyer Beware!!! This unprofessional so called seller sent a poorly packaged mess. Sealed box was not protected and rolls were broken out of box. Entire package stunk of cigarette smoke. When confronted he said I was a bad customer and told me about the great deal that I got. He could respond to this feedback. All he wants, but matter fact is a sealed box of coins was unsealed loose and sticking horribly of smoke. There’s no response for that or no excuse for that poor seller!!!SEALED 2025-D BOX OBW BU LINCOLN CENTS PENNY (50 ROLLS) Sealed Box (Nr. 226857359807)
- 4***e (414)- Bewertung vom Käufer.Letztes JahrBestätigter KaufFast shipping, great packaging! Great seller A+Old Timer Combo Pack of 3 Fixed Blade Knives with Sheaths - NEW in Box (Nr. 324506780681)
- j***a (318)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufItems were supposed to come in two sealed boxes. It appears theu were overpacked by the seller and when they arrived both "sealed boxes" were damaged and the contents loose in the packaging. I really wanted the boxes to be sealed, not destroyed.SEALED 2025-D BOX OBW BU LINCOLN CENTS PENNY (50 ROLLS) Sealed Box (Nr. 226857359807)