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Der innere Vorteil Die Strategie, die entsperrt von Robert H. Bloom

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Artikelzustand
Neu: Neues, ungelesenes, ungebrauchtes Buch in makellosem Zustand ohne fehlende oder beschädigte ...
Signed
No
Custom Bundle
No
Ex Libris
No
Book Series
n/a
Narrative Type
Nonfiction
Original Language
English
Inscribed
No
Intended Audience
Young Adults, Adults
Edition
First Edition
Vintage
No
Personalize
No
Type
Guide
Literary Movement
Business
Personalized
No
Features
Hardback
Country/Region of Manufacture
United States
ISBN
9780071495691

Über dieses Produkt

Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-10
007149569X
ISBN-13
9780071495691
eBay Product ID (ePID)
4038265509

Product Key Features

Book Title
Inside Advantage : the Strategy That Unlocks the Hidden Growth in Your Business
Number of Pages
240 Pages
Language
English
Publication Year
2007
Topic
Training, Personal Success, Industrial Management
Genre
Business & Economics
Author
Robert H. Bloom, Dave Conti
Format
Hardcover

Dimensions

Item Height
0.8 in
Item Weight
18 Oz
Item Length
9.3 in
Item Width
6.2 in

Additional Product Features

Intended Audience
Trade
LCCN
2007-027885
TitleLeading
The
Dewey Edition
22
Dewey Decimal
658.812
Table Of Content
Discover Your Business's Inside Advantage and Start Growing "Bob's strategic focus and aggressive leadership helped Publicis achieve significant growth in the US. Bob has clearly identified the best way to grow-which is the 'inside advantage' that all companies have. Better still, he offers an approach, a method and steps to follow.The Inside Advantageis nothing less than a recipe for success."-Maurice Levy, Chairman/CEO, Publicis Groupe SA "Bob was instrumental in the growth of a number of our important brands at Nestlé USA.The Inside Advantagegives you a process to find your most valuable consumer, and then the insight on how to interact with that consumer to accelerate growth. It's a 'must read'!"-Joe Weller, Former Chairman/CEO, Nestlé USA "Bob spent a successful career advising business executives and entrepreneurs to learn how to grow their companies and now he's sharing this advice with others. If you want to grow your business . . . readThe Inside Advantagecover to cover."-Jack Mitchell, author ofHug Your CustomersandHug Your People "If you are looking for practical wisdom from a battle-tested field general of business-look no further. I arranged monthly meetings for years with Bob to uncover the practical wisdom he so effortlessly unfolds in the pages ofThe Inside Advantage. This step-by-step guide unleashes the resident magic inside any organization that has the guts to put it to the test. Hold on. It is a great ride."-Robert Dotson, CEO T-Mobile USA Visit www.insideadvantage.org for a free download to stimulate your business growth.
Synopsis
Be the Driving Force Behind Your Company's Growth Robert H. Bloom has discovered that every enterprise has at least one strategic asset-one existing strength-that can form the foundation for future growth. He calls this an Inside Advantage. This strength usually lies unrecognized in an activity the business is currently performing or in a concept or an idea that the business already owns. Finding this hidden potential and becoming well known for it will grow the business. This strategy reflects Bloom's 45 years of experience in growing businesses and brands of every size and type, including famous companies such as Southwest Airlines, T-Mobile, T.G.I. Friday's, Zales, Nestlé, and L'Oréal, as well as not-so-famous B2B firms, not-for-profit organizations, and start-ups. Now, through his Growth Discovery Process, he is making his strategy available to all people who know their craft but don't know how to craft a growth strategy. Bloom's process is a plain-language path of discovery with only four steps. Whether you are a business leader, a manager, or an entrepreneur, this Growth Discovery Process will enable you to gain a profound insight into the core values of your enterprise. It will guide you to a clear understanding of who your customers are and what your special offerings to those customers should be. Finally, the process will stimulate a host of ideas-what Bloom calls Imaginative Acts-for highlighting your Inside Advantage and making it well known to current and prospective customers. Doing what you're good at and doing it better than anyone else will create growth. The Inside Advantage will help you capture that magic moment when customers will select your product or service over those of your competitors., Exploring College Writing: Reading, Writing and Researching across the Curriculum is a rhetoric for first-year and sophomore composition courses that uses a constructivist, ethnographic approach to introducing students to academic reading, writing, and researching. This text will be especially useful to composition instructors who wish to provide students with both a general overview of academic discourse and an introduction to the purposes, audiences, and genres of writing across disciplines. This textbook works from the premise that the best way to initiate students to academic discourse is to have them explore academic literacies using an ethnographic, fieldwork approach to their own institution. Students are cast in the role of researchers, exploring their own experiences as college writers and investigating writing in General Education and in their prospective majors. The book provides instructors and students sequences of engaging and exploratory "Writing to Learn" and "Learn by Doing" activities and formal, extended writing projects that ask students to interview professors, analyze writing assignments, and reflect on their own reading, writing, and researching processes and histories. These writing projects connect to students' interests, experiences, and goals and provide them with a sense of purpose and audience for writing. The organization of Exploring College Writing moves students from reflection to investigation. Part I of the book provides a broad introduction to academic reading, writing, and researching and introduces students to the rhetorical situations, genres, and common college thinking and writing strategies. Part I presents students with prompts that ask them to explore the similarities and differences between high school and college literacy and reflect on their own literacy histories. Part II asks students to think critically about their reading, writing, and researching processes and to explore strategies for college reading, writing, and researching processes. Part II includes prompts that ask students to explore college reading, writing, and researching processes and practice academic research and making academic arguments. Part III introduces students to writing across the curriculum and the idea of disciplines and discourse communities. Part IV asks students to investigate the reading, writing, and researching assigned in the General Education and major courses at their campus and to consider discipline-specific ways of writing and thinking. Unlike other textbooks Exploring College Writing uses authentic student and professional texts from across disciplines in a variety of genres such as lab reports, scholarly book reviews, ethnographies and case studies to guide and inspire the writing process., Promoting clear and simple methods, the man behind some of the business world's legendary successes shows how to release the hidden growth potential in a company., Be the Driving Force Behind Your Company's Growth Robert H. Bloom has discovered that every enterprise has at least one strategic asset-one existing strength-that can form the foundation for future growth. He calls this an Inside Advantage. This strength usually lies unrecognized in an activity the business is currently performing or in a concept or an idea that the business already owns. Finding this hidden potential and becoming well known for it will grow the business. This strategy reflects Bloom's 45 years of experience in growing businesses and brands of every size and type, including famous companies such as Southwest Airlines, T-Mobile, T.G.I. Friday's, Zales, Nestle, and L'Oreal, as well as not-so-famous B2B firms, not-for-profit organizations, and start-ups. Now, through his Growth Discovery Process, he is making his strategy available to all people who know their craft but don't know how to craft a growth strategy. Bloom's process is a plain-language path of discovery with only four steps. Whether you are a business leader, a manager, or an entrepreneur, this Growth Discovery Process will enable you to gain a profound insight into the core values of your enterprise. It will guide you to a clear understanding of who your customers are and what your special offerings to those customers should be. Finally, the process will stimulate a host of ideas-what Bloom calls Imaginative Acts-for highlighting your Inside Advantage and making it well known to current and prospective customers. Doing what you're good at and doing it better than anyone else will create growth. "The Inside Advantage" will help you capture that magic moment when customers will select yourproduct or service over those of your competitors., Be the Driving Force Behind Your Company's Growth Robert H. Bloom has discovered that every enterprise has at least one strategic asset-one existing strength-that can form the foundation for future growth. He calls this an Inside Advantage. This strength usually lies unrecognized in an activity the business is currently performing or in a concept or an idea that the business already owns. Finding this hidden potential and becoming well known for it will grow the business. This strategy reflects Bloom's 45 years of experience in growing businesses and brands of every size and type, including famous companies such as Southwest Airlines, T-Mobile, T.G.I. Friday's, Zales, Nestl , and L'Or al, as well as not-so-famous B2B firms, not-for-profit organizations, and start-ups. Now, through his Growth Discovery Process, he is making his strategy available to all people who know their craft but don't know how to craft a growth strategy. Bloom's process is a plain-language path of discovery with only four steps. Whether you are a business leader, a manager, or an entrepreneur, this Growth Discovery Process will enable you to gain a profound insight into the core values of your enterprise. It will guide you to a clear understanding of who your customers are and what your special offerings to those customers should be. Finally, the process will stimulate a host of ideas-what Bloom calls Imaginative Acts-for highlighting your Inside Advantage and making it well known to current and prospective customers. Doing what you're good at and doing it better than anyone else will create growth. The Inside Advantage will help you capture that magic moment when customers will select your product or service over those of your competitors.
LC Classification Number
HF5415.5.B567 2007

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