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Artikelzustand
Neu: Neues, ungelesenes, ungebrauchtes Buch in makellosem Zustand ohne fehlende oder beschädigte ...
Brand
Unbranded
MPN
Does not apply
ISBN
9781119597803

Über dieses Produkt

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1119597803
ISBN-13
9781119597803
eBay Product ID (ePID)
15038855250

Product Key Features

Book Title
Sell more Faster : the Ultimate Sales PlayBook for Startups
Number of Pages
192 Pages
Language
English
Publication Year
2019
Topic
Sales & Selling / Management, Marketing / General, Customer Relations, Entrepreneurship, New Business Enterprises, Sales & Selling / General
Illustrator
Yes
Genre
Business & Economics
Author
Amos Schwartzfarb
Book Series
Techstars Ser.
Format
Hardcover

Dimensions

Item Height
1 in
Item Weight
12.8 Oz
Item Length
9.1 in
Item Width
6.2 in

Additional Product Features

Intended Audience
Trade
LCCN
2019-020019
Table Of Content
Foreword xiii Acknowledgments xvii Introduction: Sell More Faster --Why You Need to Read This Book 1 Starting Up 3 About This Book 9 Chapter 1: The W3 (Who, What, and Why) Framework 11 Where the Heck Do I Start? 12 Who a re You Selling To? 17 What i s Your Customer Buying? 21 Why i s Your Customer Buying It? 24 Putting W3 Together 30 Chapter 2: Finding Your First Customers 37 The W3 Framework is Worthless ... Until You Test It! 38 The Wrong W3 39 Sales versus Customer Development 46 How to Find Your ICP (Ideal Customer Profile) 50 Product-Market Direction and the Quest for Product-Market Fit 58 Now It's Your Turn to Start the Customer Development Process 62 Chapter 3: Your Sales Process--The Road to Repeatability 63 Why Having and Knowing Your Sales Process is Important 65 Teasing Out Your First Sales Process 69 Building Your Sales Model through (Not) Guessing 78 Your CRM Blueprint and Early Sales Model 82 Chapter 4: Getting to Repeatability 89 How Do You Know When You've Made a Sale? 90 Value Trading and Pricing 92 Negotiation 101 98 The Process of Making a Deal 101 Chapter 5: Scaling Your Team for Speed 107 Knowing When It's Time to Hit the Gas on Hiring 107 Your First Sales Hire 110 Finding Repeatability in Hiring 120 Paying Salespeople 131 Chapter 6: Big Businesses are Built after the Sale is Closed 143 Keeping the Momentum Going 144 Customer-Centric Cultures Win 147 The Postsales Process 149 Retention and Growing Your Revenue Base 154 Chapter 7: Now Go Out and Sell More Faster! 159 Take the Long View 160 Implementing What You've Learned 160 Revel in Your Passion 162 About the Author 163 Index 165
Synopsis
From Amos Schwartzfarb, serial entrepreneur and veteran Managing Director of Techstars Austin comes the elemental, essential, and effective strategy that will help any startup identify, build, and grow their customers from day 1 Most startups fail because they can't grow revenue early or quickly enough. Startup CEOs will tell you their early missteps can be attributed to not finding their product market fit early enough, or at all. Founders overspend time and money trying to find product-market fit and make false starts, follow the wrong signals, and struggle to generate enough revenue to scale and raise funding. And all the while they never really knew who their customers were, what product they really needed, and why they needed it. But it doesn't have to be this way, and founders don't need to face it alone. Through expert guidance and experienced mentorship, every startup can avoid these pitfalls. The ultimate guide for building and scaling any startup sales organization, Sell More Faster shares the proven systems, methods, and lessons from Managing Director of Techstars Austin and sales expert Amos Schwartzfarb. Hear from founders of multi-million-dollar companies and CEOs who learned firsthand with Techstars, the leading mentorship-driven startup accelerator and venture capital firm that has invested in and mentored thousands of companies, collectively representing billions of dollars in funding and market cap. Schwartzfarb, and the Techstars Worldwide Network of more than 10,000 mentors do one thing better than anyone: help startup entrepreneurs succeed. They know how to sell, how to hire people who know how to sell, and how to use sales to gain venture funding--and now you can, too. Sell More Faster delivers the critical strategies and guidance necessary to avoid and manage the hazards all startups face and beat the odds. This valuable resource delivers: A comprehensive playbook to identify product market direction and product market fit Expert advice on building a diverse sales team and how to identify, recruit, and train the kinds of team members you need Models and best practices for sales funnels, pricing, compensation, and scaling A roadmap to create a repeatable and measurable path to find product-market fit Aggregated knowledge from Techstars leaders and industry experts Sell More Faster is an indispensable guide for entrepreneurs seeking product-market fit, building their sales team, developing a growth strategy, and chasing accelerated, sustained selling success.
LC Classification Number
HF5438.25.S5659 2019

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