Making Numbers Count: The Art and Science of Communicating Numbers
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Making Numbers Count: The Art and Science of Communicating Numbers
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Artikelmerkmale
- Artikelzustand
- Book Title
- Making Numbers Count: The Art and Science of Communicating Numbe
- ISBN
- 9781982165444
Über dieses Produkt
Product Identifiers
Publisher
Simon & Schuster
ISBN-10
1982165448
ISBN-13
9781982165444
eBay Product ID (ePID)
25050392333
Product Key Features
Number of Pages
208 Pages
Publication Name
Making Numbers Count : the Art and Science of Communicating Numbers
Language
English
Publication Year
2022
Subject
Business Communication / Meetings & Presentations, Skills
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.8 in
Item Weight
12.3 Oz
Item Length
8.4 in
Item Width
5.5 in
Additional Product Features
Intended Audience
Trade
LCCN
2023-287507
Reviews
"A sincere introduction to how readers can shape and improve the peaks in their own experiences. Infused with positivity and enthusiasm.... Readers hungry for a bigger slice of life will find this book valuable. Heuristic advice and life-affirming direction form a gratifying combination in this motivational handbook." --Kirkus
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
001.4226
Synopsis
A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data--from bestselling business author Chip Heath. How much bigger is a billion than a million? Well, a million seconds is twelve days. A billion seconds is...thirty-two years. Understanding numbers is essential--but humans aren't built to understand them. Until very recently, most languages had no words for numbers greater than five--anything from six to infinity was known as "lots." While the numbers in our world have gotten increasingly complex, our brains are stuck in the past. How can we translate millions and billions and milliseconds and nanometers into things we can comprehend and use? Author Chip Heath has excelled at teaching others about making ideas stick and here, in Making Numbers Count , he outlines specific principles that reveal how to translate a number into our brain's language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say "Wow, now I get it " You will learn principles such as: - SIMPLE PERSPECTIVE CUES : researchers at Microsoft found that adding one simple comparison sentence doubled how accurately users estimated statistics like population and area of countries. - VIVIDNESS : get perspective on the size of a nucleus by imagining a bee in a cathedral, or a pea in a racetrack, which are easier to envision than "1/100,000th of the size of an atom." - CONVERT TO A PROCESS : capitalize on our intuitive sense of time (5 gigabytes of music storage turns into "2 months of commutes, without repeating a song"). - EMOTIONAL MEASURING STICKS : frame the number in a way that people already care about ("that medical protocol would save twice as many women as curing breast cancer"). Whether you're interested in global problems like climate change, running a tech firm or a farm, or just explaining how many Cokes you'd have to drink if you burned calories like a hummingbird, this book will help math-lovers and math-haters alike translate the numbers that animate our world--allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society., A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data--from bestselling business author Chip Heath. How much bigger is a billion than a million? Well, a million seconds is twelve days. A billion seconds is...thirty-two years. Understanding numbers is essential--but humans aren't built to understand them. Until very recently, most languages had no words for numbers greater than five--anything from six to infinity was known as "lots." While the numbers in our world have gotten increasingly complex, our brains are stuck in the past. How can we translate millions and billions and milliseconds and nanometers into things we can comprehend and use? Author Chip Heath has excelled at teaching others about making ideas stick and here, in Making Numbers Count , he outlines specific principles that reveal how to translate a number into our brain's language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say "Wow, now I get it!" You will learn principles such as: - SIMPLE PERSPECTIVE CUES : researchers at Microsoft found that adding one simple comparison sentence doubled how accurately users estimated statistics like population and area of countries. - VIVIDNESS : get perspective on the size of a nucleus by imagining a bee in a cathedral, or a pea in a racetrack, which are easier to envision than "1/100,000th of the size of an atom." - CONVERT TO A PROCESS : capitalize on our intuitive sense of time (5 gigabytes of music storage turns into "2 months of commutes, without repeating a song"). - EMOTIONAL MEASURING STICKS : frame the number in a way that people already care about ("that medical protocol would save twice as many women as curing breast cancer"). Whether you're interested in global problems like climate change, running a tech firm or a farm, or just explaining how many Cokes you'd have to drink if you burned calories like a hummingbird, this book will help math-lovers and math-haters alike translate the numbers that animate our world--allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society.
LC Classification Number
P93.5.H43 2022
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