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This Is Marketing: You Can't Be Seen Until You Learn by Seth Godin NEW Paperback
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Standort: Marlton, New Jersey, USA
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eBay-Artikelnr.:332894750555
Artikelmerkmale
- Artikelzustand
- Narrative Type
- Nonfiction
- Product-Type
- PAPERBACK EDITION
- Cover-Design
- May Differ from Original Picture
- Packaging
- Shrinkwrapped - Box Packed
- Contents
- Same as US Edition
- Subject
- Business & Economics
- ISBN
- 9780525540830
Über dieses Produkt
Product Identifiers
Publisher
Penguin Publishing Group
ISBN-10
0525540830
ISBN-13
9780525540830
eBay Product ID (ePID)
22038735823
Product Key Features
Book Title
This Is Marketing : You Can't Be Seen until You Learn to See
Number of Pages
288 Pages
Language
English
Publication Year
2018
Topic
Marketing / General, Consumer Behavior, Skills
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
10.2 Oz
Item Length
7.3 in
Item Width
5.2 in
Additional Product Features
Intended Audience
Trade
LCCN
2018-041567
Reviews
" This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." - The Financial Times
Dewey Edition
23
Dewey Decimal
658.8
Synopsis
#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip . Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.
LC Classification Number
HF5415.G5783 2018
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- 5***5 (9)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThe seller was easy and quick to respond to my questions. The items arrived in good condition and were packaged well. I would say the only negative comment I have is I thought the order would arrive sooner based on the description when I ordered but I think this may have been a misunderstanding in how I read it. But overall I would give the seller a top performance review.
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dunkin_bookstore
99,8% positive Bewertungen•198 Tsd. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (43'124)
- 5***5 (9)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThe seller was easy and quick to respond to my questions. The items arrived in good condition and were packaged well. I would say the only negative comment I have is I thought the order would arrive sooner based on the description when I ordered but I think this may have been a misunderstanding in how I read it. But overall I would give the seller a top performance review.
- n***n (67)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufQuite possibly the highest quality book shipment I have ever received. Amazon could learn a lot from Dunkin! My book was still wrapped in cellophane. So, a new book just as described and as pictured. Plus it was wrapped in foam and shipped in a fresh, clean box the very next day after I purchased it. Not only did the Dunkin Bookstore offer the book for a great value, but I would consider their customer service excellent as well. Highly recommended seller!The Complete Chronicles of Narnia By C.S. Lewis NEW Hardcover FULL COLORED (Nr. 334197866947)
- 1***3 (683)- Bewertung vom Käufer.Letzter MonatBestätigter KaufThis seller was great to work with and responded promptly to my offer. Shipped out quickly and was packaged well. Books arrived as described. Highly recommend seller. Thank you. *USPS logistics and shipping were terrible but no fault of the seller.