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eBay-Artikelnr.:333649241551
Artikelmerkmale
- Artikelzustand
- PublishedOn
- 2018-07-29
- Title
- Streamliner: Raymond Loewy and Image-making in the Age of Americ
- Artist
- Not Specified
- ISBN
- 9781421425740
Über dieses Produkt
Product Identifiers
Publisher
Johns Hopkins University Press
ISBN-10
1421425742
ISBN-13
9781421425740
eBay Product ID (ePID)
240972176
Product Key Features
Number of Pages
344 Pages
Publication Name
Streamliner : Raymond Loewy and Image-Making in the Age of American Industrial Design
Language
English
Publication Year
2018
Subject
Marketing / General, Economic History, United States / 20th Century, Industrial, Industrial Design / General, Business
Type
Textbook
Subject Area
Design, Technology & Engineering, Biography & Autobiography, Business & Economics, History
Format
Hardcover
Dimensions
Item Height
1.1 in
Item Weight
21.8 Oz
Item Length
9.4 in
Item Width
7.4 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2017-044506
Reviews
This book adds another important chapter to the legendary work of the man who essentially created the field of industrial design, thus making the corpus of his career's work available to a new generation of readers., ""This book adds another important chapter to the legendary work of the man who essentially created the field of industrial design, thus making the corpus of his career's work available to a new generation of readers.""
Dewey Edition
23
Grade From
College Graduate Student
Illustrated
Yes
Dewey Decimal
745.2092 B
Table Of Content
Acknowledgments Introduction Chapter 1. New Shores: Creating a Biography on the Fly Chapter 2. Portrait of the Young Engineer as an Artist Chapter 3. The Artist (and Others) Shape the Things to Come Chapter 4. Birth of a Salesman: Cold Calls, Clients, and Creativity Chapter 5. Big Engines: Emergence of a Design Genius Chapter 6. Constructing an Image while Building a Business Chapter 7. Engines of Industry: Tractors, Tour Buses, and Ships Chapter 8. Studebaker Beginnings: Internal Combustion, Internal Dissention, External Design Chapter 9. The Starliner Coupe: Studebaker's Breakthrough Design Chapter 10. Avanti: Car Design Leaps Forward Chapter 11. Becoming a Businessman: Building an Industry Chapter 12. The Sales Curve Wanes Chapter 13. The Long Road Down Chapter 14. Legacy Notes Bibliography Index
Synopsis
Born in Paris in 1893 and trained as an engineer, Raymond Loewy revolutionized twentieth-century American industrial design. Combining salesmanship and media savvy, he created bright, smooth, and colorful logos for major corporations that included Greyhound, Exxon, and Nabisco. His designs for Studebaker automobiles, Sears Coldspot refrigerators, Lucky Strike cigarette packs, and Pennsylvania Railroad locomotives are iconic. Beyond his timeless designs, Loewy carefully built an international reputation through the assiduous courting of journalists and tastemakers to become the face of both a new profession and a consumer-driven vision of the American dream. In Streamliner , John Wall traces the evolution of an industry through the lens of Loewy's eclectic life, distinctive work, and invented persona. How, he asks, did Loewy build a business while transforming himself into a national brand a half century before "branding" became relevant? Placing Loewy in context with the emerging consumer culture of the latter half of the twentieth century, Wall explores how his approach to business complemented--or differed from--that of his well-known contemporaries, including industrial designers Henry Dreyfuss, Walter Teague, and Norman Bel Geddes. Wall also reveals how Loewy tailored his lifestyle to cement the image of "designer" in the public imagination, and why the self-promotion that drove Loewy to the top of his profession began to work against him at the end of his career. Streamliner is an important and engaging work on one of the longest-lived careers in industrial design., Born in Paris in 1893 and trained as an engineer, Raymond Loewy revolutionized twentieth-century American industrial design. Combining salesmanship and media savvy, he created bright, smooth, and colorful logos for major corporations that included Greyhound, Exxon, and Nabisco. His designs for Studebaker automobiles, Sears Coldspot refrigerators, Lucky Strike cigarette packs, and Pennsylvania Railroad locomotives are iconic. Beyond his timeless designs, Loewy carefully built an international reputation through the assiduous courting of journalists and tastemakers to become the face of both a new profession and a consumer-driven vision of the American dream. In Streamliner , John Wall traces the evolution of an industry through the lens of Loewy's eclectic life, distinctive work, and invented persona. How, he asks, did Loewy build a business while transforming himself into a national brand a half century before "branding" became relevant? Placing Loewy in context with the emerging consumer culture of the latter half of the twentieth century, Wall explores how his approach to business complemented--or differed from--that of his well-known contemporaries, including industrial designers Henry Dreyfuss, Walter Teague, and Norman Bel Geddes. Wall also reveals how Loewy tailored his lifestyle to cement the image of "designer" in the public imagination and why the self-promotion that drove Loewy to the top of his profession began to work against him at the end of his career. Streamliner is an important and engaging work on one of the longest-lived careers in industrial design., The true story of Raymond Loewy, whose designs are still celebrated for their unerring ability to advance American consumer taste. Born in Paris in 1893 and trained as an engineer, Raymond Loewy revolutionized twentieth-century American industrial design. Combining salesmanship and media savvy, he created bright, smooth, and colorful logos for major corporations that included Greyhound, Exxon, and Nabisco. His designs for Studebaker automobiles, Sears Coldspot refrigerators, Lucky Strike cigarette packs, and Pennsylvania Railroad locomotives are iconic. Beyond his timeless designs, Loewy carefully built an international reputation through the assiduous courting of journalists and tastemakers to become the face of both a new profession and a consumer-driven vision of the American dream. In Streamliner , John Wall traces the evolution of an industry through the lens of Loewy's eclectic life, distinctive work, and invented persona. How, he asks, did Loewy build a business while transforming himself into a national brand a half century before "branding" became relevant? Placing Loewy in context with the emerging consumer culture of the latter half of the twentieth century, Wall explores how his approach to business complemented--or differed from--that of his well-known contemporaries, including industrial designers Henry Dreyfuss, Walter Teague, and Norman Bel Geddes. Wall also reveals how Loewy tailored his lifestyle to cement the image of "designer" in the public imagination and why the self-promotion that drove Loewy to the top of his profession began to work against him at the end of his career. Streamliner is an important and engaging work on one of the longest-lived careers in industrial design., Born in Paris in 1893 and trained as an engineer, Raymond Loewy revolutionized twentieth-century American industrial design. Combining salesmanship and media savvy, he created bright, smooth, and colorful logos for major corporations that included Greyhound, Exxon, and Nabisco. His designs for Studebaker automobiles, Sears Coldspot ......, Born in Paris in 1893 and trained as an engineer, Raymond Loewy revolutionized twentieth-century American industrial design. Combining salesmanship and media savvy, he created bright, smooth, and colorful logos for major corporations that included Greyhound, Exxon, and Nabisco. His designs for Studebaker automobiles, Sears Coldspot refrigerators, Lucky Strike cigarette packs, and Pennsylvania Railroad locomotives are iconic. Beyond his timeless designs, Loewy carefully built an international reputation through the assiduous courting of journalists and tastemakers to become the face of both a new profession and a consumer-driven vision of the American dream. In Streamliner , John Wall traces the evolution of an industry through the lens of Loewy's eclectic life, distinctive work, and invented persona. How, he asks, did Loewy build a business while transforming himself into a national brand a half century before ""branding"" became relevant? Placing Loewy in context with the emerging consumer culture of the latter half of the twentieth century, Wall explores how his approach to business complemented'or differed'from that of his well-known contemporaries, including industrial designers Henry Dreyfuss, Walter Teague, and Norman Bel Geddes. Wall also reveals how Loewy tailored his lifestyle to cement the image of ""designer"" in the public imagination, and why the self-promotion that drove Loewy to the top of his profession began to work against him at the end of his career. Streamliner is an important and engaging work on one of the longest-lived careers in industrial design.
LC Classification Number
TS140.L63W35 2018
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- 7***e (33)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufAmazing price and super fast shipping. Book arrived exactly as described in the correct box meant to ship books. No bumps or dings in the corner because of the attention to packaging. I'll keep an eye on this seller for another purchase. Highly recommend this seller!!!!
- 5***w (1176)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThe book that was shown was not the book that I received. Nonetheless, when I informed the seller that it wasn't the item they advertised-/they were more than willing to make it right. Since they didn't have another copy of the title I was expecting, they promptly issued an apology; and refund full refund. I really appreciated the speed at which they were willing to make things right with this transaction. I will definitely not hesitate to do business with them again. Thank You!
- f***f (1658)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufExcellent Seller, Goes the Extra Mile. The Seller Was Incredibly Communicative. Smooth Transaction, Shipped Very Quickly, As Advertised; Good Price; Well Packaged & Delivered Within a Few Days. Item in Described Promised Condition, Thank You Very Much!!!!!!!!!!! A+Sam's Letters To Jennifer By James Patterson. 9780316000741 (Nr. 394523567865)