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Ich schaue also bin ich: Die politische Ökonomie chinesischer Fernsehwerbung
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eBay-Artikelnr.:335215454423
Artikelmerkmale
- Artikelzustand
- PublishedOn
- 2019-07-01
- Title
- I Watch Therefore I Am: The Political Economy of Chinese Televi
- ISBN
- 9786059914789
- Book Title
- I Watch Therefore I am : the Political Economy of Chinese Television Advertising
- Publisher
- Deniz/Kizilcec Canut Publishers
- Item Length
- 9.2 in
- Publication Year
- 2019
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.4 in
- Genre
- Social Science
- Topic
- Media Studies
- Item Weight
- 10.6 Oz
- Item Width
- 6.1 in
- Number of Pages
- 190 Pages
Über dieses Produkt
Product Identifiers
Publisher
Deniz/Kizilcec Canut Publishers
ISBN-10
6059914780
ISBN-13
9786059914789
eBay Product ID (ePID)
9038682425
Product Key Features
Book Title
I Watch Therefore I am : the Political Economy of Chinese Television Advertising
Number of Pages
190 Pages
Language
English
Topic
Media Studies
Publication Year
2019
Genre
Social Science
Format
Trade Paperback
Dimensions
Item Height
0.4 in
Item Weight
10.6 Oz
Item Length
9.2 in
Item Width
6.1 in
Additional Product Features
Intended Audience
Trade
Synopsis
In this well-written and engaging book, the author begins with a meticulous investigation of the basic facts of the television advertising industry in China: its institutional lay out, content, and audience. The author Liu Zixu, the deputy editorial director of International Critical Thought, from a Marxian viewpoint and sharp critical eyes, draws upon the distinction made in Chinese television advertising between the working class and what could be called the "watching class," and suggests that the advertising in contemporary China is fundamentally an ideological apparatus, which educates not only for new life styles but also for a new social order. For that reason, it must be treated as an act of the political--a concept that has not been clearly defined in the existing literature of political economy of communication. The author has carefully reviewed numerous scholarly works both from China and West, when developing his analyses. Shifting the focus towards the very existence of advertising, Liu Zixu discusses the political and ideological conditions and background that have made advertising possible in contemporary China, and look at advertising as a field of ideological and political contention in which socialism and capitalism are in constant struggles. In fact, what the products of the Chinese television advertising industry reveals is the process in which a socialist system hosts capitalism and by so doing becomes its hostage, and in which critical intervention becomes necessary in order to bring socialist relations of production back to the discussion. Liu Zixu, suggests: in this sense, the banal and self-deceptive critique of China's "communist" authoritarianism as suggested by some domestic and foreign studies doesn't hold water, while in the meantime we must be cautious about the critique of China's capitalism, which easily misses the struggles against capitalism by various political forces in China at the state, collective and individual level., From a Marxian viewpoint the author draws upon the distinction made in Chinese television advertising between the working class and what could be called the "watching class," and suggests that the advertising in contemp. China is fundamentally an ideological apparatus, which educates not only for new life styles but also for a new social order.
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- GB 724498118
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