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You Are a Brand! Smart People Brand Themselves Business Success by C Kaputa SC
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US $4,40 (ca. CHF 3,49) USPS Media MailTM.
Standort: Woburn, Massachusetts, USA
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eBay-Artikelnr.:335290899096
Artikelmerkmale
- Artikelzustand
- ISBN
- 9781857885453
Über dieses Produkt
Product Identifiers
Publisher
Brealey Publishing, Nicholas
ISBN-10
1857885457
ISBN-13
9781857885453
eBay Product ID (ePID)
80125570
Product Key Features
Book Title
You Are a Brand! : How Smart People Brand Themselves for Business Success
Number of Pages
232 Pages
Language
English
Publication Year
2009
Topic
Careers / General, Personal Success
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0 in
Item Weight
0.4 Oz
Item Length
8.9 in
Item Width
6.1 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
23
Dewey Decimal
650.1
Synopsis
Winner of the Benjamin Franklin Best Career Book, now in paperback - discover the secrets of a personal branding strategist., A field guide to business success that combines some of the hottest business concepts with the realities of the modern workplace to help professionals everywhere harness their personal potential and take charge of their careers., Today's hottest business concept meets the realities of the modern workplace. You Are a Brand! delivers 10 key personal brand strategies that aren't taught in business school-or anywhere else. Like a personal branding coach right by your side, Catherine Kaputa reveals the inside secrets of Madison Avenue product branding and applies these tried-and-true principles and techniques to a dynamic new strategic branding process for individuals. You Are a Brand! highlights the self branding odysseys of savvy professionals who have repositioned their experience and talents in pursuit of the corner office and budding entrepreneurs launching their own business ventures-all from the personal brand strategist and executive coach who helped them achieve their success., Corporate icons, star athletes, entertainers - they have what it takes to be in control and in demand: a unique brand. Now you, too, can learn the secrets of a personal branding strategist. An innovative field guide to business success, You Are A Brand! combines today's hottest business concept with the realities of the modern workplace to help business professionals everywhere harness their personal potential and take charge of their careers. ..Like having a personal coach right by your side, here are the inside secrets of how to think and act like a brand. A Top Ten List of tried-and-true strategies, plenty of exercises, and brainstormer tools at the end of each chapter give hands-on practical knowledge of what it takes to package a personal brand with a powerful visual and verbal identity. Let Catherine Kaputa lead you through the steps you need to take to achieve success, advance in the workplace, re-energise a stalled career or grow your own business...'There's an old proverb that says 'You eat life or life eats you.' Catherine Kaputa and her brilliant ideas on self-branding show you how to be the diner and not the entree.' Jay Conrad Levinson, author of Guerilla Marketing
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- 2***0 (130)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufShipping was quick, packaging was excellent, condition was acceptable as described -- binding loose but pages intact. I did message buyer asking about mold and didn't receive a reply -- luckily, there appears to be no mold. Great value for a 100+ yr old book!Mistress of Shenstone by Florence L. Barclay HC 1910 (Nr. 335940140985)
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