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Der Bezos-Entwurf: Kommunikations
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eBay-Artikelnr.:335351475316
Artikelmerkmale
- Artikelzustand
- ISBN
- 9781250278333
- Book Title
- Bezos Blueprint : Communication Secrets of the World's Greatest Salesman
- Item Length
- 9.6in
- Publisher
- St. Martin's Press
- Publication Year
- 2022
- Format
- Hardcover
- Language
- English
- Item Height
- 1.2in
- Genre
- Business & Economics
- Topic
- Leadership, Business Communication / General, E-Commerce / General (See Also Computers / Electronic Commerce), Management
- Item Width
- 8in
- Item Weight
- 15.5 Oz
- Number of Pages
- 272 Pages
Über dieses Produkt
Product Information
The communication and leadership secrets of Jeff Bezos and how to master them, from the bestselling author of Talk Like Ted . Jeff Bezos is a dreamer who turned a bold idea into the world's most influential company, a brand that likely touches your life every day. As a student of leadership and communication, he learned to elevate the way Amazonians write, collaborate, innovate, pitch, and present. He created a scalable model that grew from a small team in a Seattle garage to one of the world's largest employers. The Bezos Blueprint by Carmine Gallo reveals the communication strategies that Jeff Bezos pioneered to fuel Amazon's astonishing growth. As one of the most innovative and visionary entrepreneurs of our time, Bezos reimagined the way leaders write, speak, and motivate teams and customers. The communication tools Bezos created are so effective that former Amazonians who worked directly with Bezos adopted them as blueprints to start their own companies. Now, these tools are available to you.
Product Identifiers
Publisher
St. Martin's Press
ISBN-10
1250278333
ISBN-13
9781250278333
eBay Product ID (ePID)
10057264756
Product Key Features
Book Title
Bezos Blueprint : Communication Secrets of the World's Greatest Salesman
Format
Hardcover
Language
English
Topic
Leadership, Business Communication / General, E-Commerce / General (See Also Computers / Electronic Commerce), Management
Publication Year
2022
Genre
Business & Economics
Number of Pages
272 Pages
Dimensions
Item Length
9.6in
Item Height
1.2in
Item Width
8in
Item Weight
15.5 Oz
Additional Product Features
Lc Classification Number
Hf5718.G3524 2022
Reviews
"Jeff Bezos' first letter to Amazon shareholders should be required reading for every entrepreneur. I keep the letter in a folder on my desk and re-read it at least once a year. In The Bezos Blueprint , Carmine Gallo examines more than two decades of Bezos letters to reveal the writing and communication strategies that should be taught to everyone with a story to tell." --Marc Randolph , Co-Founder and First CEO of Netflix. "When I spoke publicly in my military days as a U.S. Navy Admiral and a NATO Supreme Allied Commander, I would often dive into Carmine Gallo's evocative book on the communication skills of Steve Jobs. Carmine now turns his lens on another visionary business leader, Jeff Bezos, analyzing the Amazon founder's extensive collection of writings and speeches for unique and actionable insights that will help anyone sharpen their communication skills--highly recommended for leaders at every level!" --Admiral James Stavridis , 16th Supreme Allied Commander at NATO "[An] incisive look at the communication strategies used by Amazon founder Jeff Bezos. ... helpful for entrepreneurs and those working in professional communications alike. The result is a rewarding and informative take on how to craft a convincing message." -- Publishers Weekly, "Jeff Bezos' first letter to Amazon shareholders should be required reading for every entrepreneur. I keep the letter in a folder on my desk and re-read it at least once a year. In The Bezos Blueprint , Carmine Gallo examines more than two decades of Bezos letters to reveal the writing and communication strategies that should be taught to everyone with a story to tell." --Marc Randolph , Co-Founder and First CEO of Netflix. "When I spoke publicly in my military days as a U.S. Navy Admiral and a NATO Supreme Allied Commander, I would often dive into Carmine Gallo's evocative book on the communication skills of Steve Jobs. Carmine now turns his lens on another visionary business leader, Jeff Bezos, analyzing the Amazon founder's extensive collection of writings and speeches for unique and actionable insights that will help anyone sharpen their communication skills--highly recommended for leaders at every level!" --Admiral James Stavridis , 16th Supreme Allied Commander at NATO "Communications coach Gallo ( Talk Like TED ) teaches successful speaking and writing by breaking down the communication style of Amazon founder Jeff Bezos. Intended for professionals in a business setting, the book draws lessons from real excerpts of speeches and shareholder memos that Bezos has delivered over the past 20-plus years....An insightful guide to improving communication skills." -- Library Journal (starred) "[An] incisive look at the communication strategies used by Amazon founder Jeff Bezos. ... helpful for entrepreneurs and those working in professional communications alike. The result is a rewarding and informative take on how to craft a convincing message." -- Publishers Weekly, "Jeff Bezos' first letter to Amazon shareholders should be required reading for every entrepreneur. I keep the letter in a folder on my desk and re-read it at least once a year. In The Bezos Blueprint , Carmine Gallo examines more than two decades of Bezos letters to reveal the writing and communication strategies that should be taught to everyone with a story to tell." --Marc Randolph , Co-Founder and First CEO of Netflix. "When I spoke publicly in my military days as a U.S. Navy Admiral and a NATO Supreme Allied Commander, I would often dive into Carmine Gallo's evocative book on the communication skills of Steve Jobs. Carmine now turns his lens on another visionary business leader, Jeff Bezos, analyzing the Amazon founder's extensive collection of writings and speeches for unique and actionable insights that will help anyone sharpen their communication skills--highly recommended for leaders at every level!" --Admiral James Stavridis , 16th Supreme Allied Commander at NATO "Gallo diligently covers Bezos' way with persuasion, story structure and--central to everything--simplicity." -- The New York Times Sunday Review "Communications coach Gallo ( Talk Like TED ) teaches successful speaking and writing by breaking down the communication style of Amazon founder Jeff Bezos. Intended for professionals in a business setting, the book draws lessons from real excerpts of speeches and shareholder memos that Bezos has delivered over the past 20-plus years....An insightful guide to improving communication skills." -- Library Journal (starred) "[An] incisive look at the communication strategies used by Amazon founder Jeff Bezos. ... helpful for entrepreneurs and those working in professional communications alike. The result is a rewarding and informative take on how to craft a convincing message." -- Publishers Weekly, "When I spoke publicly in my military days as a U.S. Navy Admiral and a NATO Supreme Allied Commander, I would often dive into Carmine Gallo's evocative book on the communication skills of Steve Jobs. Carmine now turns his lens on another visionary business leader, Jeff Bezos, analyzing the Amazon founder's extensive collection of writings and speeches for unique and actionable insights that will help anyone sharpen their communication skills--highly recommended for leaders at every level!" --Admiral James Stavridis , Vice Chairman, Global Affairs, The Carlyle Group and 16th Supreme Allied Commander at NATO, "Jeff Bezos' first letter to Amazon shareholders should be required reading for every entrepreneur. I keep the letter in a folder on my desk and re-read it at least once a year. In The Bezos Blueprint , Carmine Gallo examines more than two decades of Bezos letters to reveal the writing and communication strategies that should be taught to everyone with a story to tell." --Marc Randolph , Co-Founder and First CEO of Netflix. "When I spoke publicly in my military days as a U.S. Navy Admiral and a NATO Supreme Allied Commander, I would often dive into Carmine Gallo's evocative book on the communication skills of Steve Jobs. Carmine now turns his lens on another visionary business leader, Jeff Bezos, analyzing the Amazon founder's extensive collection of writings and speeches for unique and actionable insights that will help anyone sharpen their communication skills--highly recommended for leaders at every level!" --Admiral James Stavridis , 16th Supreme Allied Commander at NATO
Table of Content
Introduction: It's Always Day One Part I: Set the Foundation 1: Simple Is the New Superpower 2: A Modern Spin on Ancient Words 3: Writing That Dazzles, Shines, and Sparkles 4: The Logline: Your Big Idea 5: Metaphors That Stick 6: A Communicator's "Most Formidable" Weapon Part II: Build the Story Structure 7: Epic Storytelling in Three Acts 8: Origin Stories 9: The Narrative Information Multiplier 10: Working Backwards to Get Ahead 11: Leaders Are Readers Part III: Deliver the Plan 12: AMP Your Presentations to Inspire Your Audience 13: Make the Mission Your Mantra 14: Symbols Convey Big Ideas 15: Humanize Data 16: The Gallo Method: Sell Your Idea in Fifteen Seconds Conclusion: Invent and Wander Coaching Drills at a Glance Notes Index
Lccn
2022-028658
Dewey Decimal
153.6
Intended Audience
Trade
Dewey Edition
23
Illustrated
Yes
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eBay-Artikelnr.:335351475316
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| Verpackung und Versand | Nach | Service | Lieferung*Siehe Lieferhinweise |
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| Kostenloser Versand | USA | Sparversand (USPS Media MailTM) | Lieferung zwischen Sa, 18. Mai und Mo, 20. Mai nach 43230 |
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