Öffentlichkeitsarbeit von Kelleher, Tom

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Gut: Buch, das gelesen wurde, sich aber in einem guten Zustand befindet. Der Einband weist nur sehr ...
Book Title
Public Relations
ISBN
9780190201470
Kategorie

Über dieses Produkt

Product Identifiers

Publisher
Oxford University Press, Incorporated
ISBN-10
0190201479
ISBN-13
9780190201470
eBay Product ID (ePID)
228982684

Product Key Features

Number of Pages
456 Pages
Language
English
Publication Name
Public Relations
Publication Year
2017
Subject
Business Communication / General, Public Relations, Industries / Media & Communications
Type
Textbook
Author
Tom Kelleher
Subject Area
Business & Economics
Format
Trade Paperback

Dimensions

Item Height
1.1 in
Item Weight
28.9 Oz
Item Length
7.8 in
Item Width
9.9 in

Additional Product Features

Intended Audience
College Audience
LCCN
2016-022597
Dewey Edition
23
Reviews
"Public Relations is the textbook you've always wanted. It covers all the important aspects of public relations thoroughly and in a style of writing that appeals to a younger audience wanting to learn more about our profession."--Kirk Hazlett, Curry College "I would strongly recommend Public Relations, primarily because of its digital emphasis, its pedagogical features, its emphasis on both strategic and tactical communications, and its relevancy to contemporary public relations practice."--Shirley Staples Carter, University of South Carolina, "Public Relations does a better job than any other text I've seen of helping students feel a part of the profession they are entering and connecting them to the best resources the profession has to offer in terms of ethics and professional development. The text is relevant and full of greatexamples." --Lisa Lundy, Louisiana State University, Public Relations does a better job than any other text I've seen of helping students feel a part of the profession they are entering and connecting them to the best resources the profession has to offer in terms of ethics and professional development. The text is relevant and full of great examples. -- Lisa Lundy, Louisiana State University "Public Relations is the textbook you've always wanted. It covers all the important aspects of public relations thoroughly and in a style of writing that appeals to a younger audience wanting to learn more about our profession."--Kirk Hazlett, Curry College "I would strongly recommend Public Relations, primarily because of its digital emphasis, its pedagogical features, its emphasis on both strategic and tactical communications, and its relevancy to contemporary public relations practice."--Shirley Stapes Carter, University of South Carolina, Public Relations does a better job than any other text I've seen of helping students feel a part of the profession they are entering and connecting them to the best resources the profession has to offer in terms of ethics and professional development. The text is relevant and full of great examples. -- Lisa Lundy, Louisiana State University "Public Relations is the textbook you've always wanted. It covers all the important aspects of public relations thoroughly and in a style of writing that appeals to a younger audience wanting to learn more about our profession."--Kirk Hazlett, Curry College "I would strongly recommend Public Relations, primarily because of its digital emphasis, its pedagogical features, its emphasis on both strategic and tactical communications, and its relevancy to contemporary public relations practice."--Shirley Staples Carter, University of South Carolina, "Public Relations is the textbook you've always wanted. It covers all the important aspects of public relations thoroughly and in a style of writing that appeals to a younger audience wanting to learn more about our profession."--Kirk Hazlett, Curry College"I would strongly recommend Public Relations, primarily because of its digital emphasis, its pedagogical features, its emphasis on both strategic and tactical communications, and its relevancy to contemporary public relations practice."--Shirley Staples Carter, University of South Carolina
Dewey Decimal
659.2
Synopsis
Engagement. Conversation. Influence. Transparency. Trust. Public Relations presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make Public Relations the new standard for introductory public relations courses. Distinctive Features * Extended case studies in every chapter show students how to apply the chapter's core concepts * Ethics--including coverage of the six provisions in the Public Relations Society of America Code of Ethics--are discussed in every chapter * "In Case You Missed It" (ICYMI) boxes at the end of each chapter summarize practical tips, including important guidelines for social media use * Learning outcomes are aligned with the Universal Accreditation Board's competencies to ensure that the text is professionally relevant * Each chapter includes a "Voices from the Field" Q&A with a scholar, practitioner or social media influencer
LC Classification Number
HD59.K45 2018

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