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Trust: Stiftung für Unternehmertum in Entwicklungslä
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eBay-Artikelnr.:335946873888
Artikelmerkmale
- Artikelzustand
- ISBN
- 9781523094837
Über dieses Produkt
Product Identifiers
Publisher
Berrett-Koehler Publishers, Incorporated
ISBN-10
1523094834
ISBN-13
9781523094837
eBay Product ID (ePID)
240060349
Product Key Features
Book Title
Trust : Creating the Foundation for Entrepreneurship in Developing Countries
Number of Pages
200 Pages
Language
English
Publication Year
2018
Topic
Consumer Behavior, Customer Relations, International / Economics, Business Ethics, Developing & Emerging Countries, Entrepreneurship, Development / Economic Development, Estates & Trusts
Genre
Law, Social Science, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
11.3 Oz
Item Length
8.9 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
LCCN
2018-008179
Dewey Edition
23
Dewey Decimal
338.04091724
Synopsis
A Harvard Business School professor and international entrepreneur explains the crucial ingredient for success in the developing world. Entrepreneurial ventures often fail in the developing world because of the lack of something taken for granted in the developed world: trust. Over centuries the developed world has built up customs and institutions like enforceable contracts, an impartial legal system, credible regulatory bodies, even unofficial but respected sources of information like Yelp or Consumer Reports that have created a high level of what scholar and entrepreneur Tarun Khanna calls "ambient trust." If a product is FDA-approved we feel confident it's safe. If someone makes an untrue claim or breaks an agreement we can sue. Police don't demand bribes to do their jobs. Certainly there are exceptions, but when brought to light they provoke a scandal, not a shrug. This is not the case in the developing world. But rather than become casualties of mistrust, Khanna shows that smart entrepreneurs adopt the mindset that, like it or not, it's up to them to weave their own independent web of trust--with their employees, partners, clients, and customers--and with society as a whole. This can require innovative approaches in places where the level of societal mistrust is so high that, as in one example Khanna provides, an official certification of quality simply arouses suspicion--and lowers sales! Using vivid examples from Brazil, China, India, Mexico and elsewhere, Khanna shows how entrepreneurs can build on existing customs and practices instead of trying to push against them. He highlights the role new technologies can play (but cautions that these are not panaceas), and explains how entrepreneurs can find dependable partners in national and local governments to create impact at scale, A Harvard Business School professor and international entrepreneur explains the crucial ingredient for success in the developing world. Entrepreneurial ventures often fail in the developing world because of the lack of something taken for granted in the developed world- trust. Over centuries the developed world has built up customs and institutions like enforceable contracts, an impartial legal system, credible regulatory bodies, even unofficial but respected sources of information like Yelp or Consumer Reports that have created a high level of what scholar and entrepreneur Tarun Khanna calls "ambient trust." If a product is FDA-approved we feel confident it's safe. If someone makes an untrue claim or breaks an agreement we can sue. Police don't demand bribes to do their jobs. Certainly there are exceptions, but when brought to light they provoke a scandal, not a shrug. This is not the case in the developing world. But rather than become casualties of mistrust, Khanna shows that smart entrepreneurs adopt the mindset that, like it or not, it's up to them to weave their own independent web of trust-with their employees, partners, clients, and customers-and with society as a whole. This can require innovative approaches in places where the level of societal mistrust is so high that, as in one example Khanna provides, an official certification of quality simply arouses suspicion-and lowers sales! Using vivid examples from Brazil, China, India, Mexico and elsewhere, Khanna shows how entrepreneurs can build on existing customs and practices instead of trying to push against them. He highlights the role new technologies can play (but cautions that these are not panaceas), and explains how entrepreneurs can find dependable partners in national and local governments to create impact at scale, Entrepreneurs in developing countries cannot rely on the usual foundations-laws, regulation, government protection-to support their ideas. Good ideas can easily be swallowed by mistrust. Tarun Khanna shows how inspiring entrepreneurs compensate for these inadequacies by nurturing webs of trust as a complement to their solutions. They create the conditions to create. Book jacket., Entrepreneurs in developing countries who assume they will have the same legal, governmental, and institutional protections as their counterparts in the West will fail. To succeed, they need to build trust within the existing structures--and this book shows how it's done. Entrepreneurial ventures often fail in the developing world because of the lack of something taken for granted in the developed world: trust. Over centuries, the developed world has built customs and institutions such as enforceable contracts, an impartial legal system, and credible regulatory bodies--and even unofficial but respected sources of information such as Yelp and Consumer Reports--that have created a high level of what scholar and entrepreneur Tarun Khanna calls "ambient trust." This is not the case in the developing world. But Khanna shows that rather than become casualties of mistrust, smart entrepreneurs can adopt the mindset that, like it or not, it's up to them to weave their own independent web of trust--with their employees, their partners, their clients, their customers, and society as a whole. This can be challenging, and it requires innovative approaches in places where the level of societal mistrust is so high that an official certification of quality simply arouses suspicion--and lowers sales Using vivid examples from Brazil, China, India, Mexico, and elsewhere, Khanna's stories show how entrepreneurs can build on existing customs and practices instead of trying to push against them. He highlights the role new technologies can play (but cautions that these are not panaceas) and explains how entrepreneurs can find dependable partners in national and local governments to create impact at scale. As far back as the 18th century, Adam Smith recognized trust as what Khanna calls "the hidden engine of economic progress." "Frankness and openness conciliate confidence," Smith wrote. "We trust the man who seems willing to trust us." That kind of confidence is critical to entrepreneurial success, but in the developing world entrepreneurs have to establish it through their own efforts. As Khanna puts it, "The entrepreneur must not just create, she must create the conditions to create."
LC Classification Number
HD60.5.D44K43 2018
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