Mass Communication: Living in a Media World, Sixth Edition Hanson, Ralph E.

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“Clean book on the inside. Cover is showing shelf wear. Has used stickers on the front and back ...
Brand
Sage Publications
Style
ABIS_BOOK
ISBN
9781506344461
Pays d'origine
Vereinigte Staaten von Amerika
Kategorie

Über dieses Produkt

Product Identifiers

Publisher
SAGE Publications, Incorporated
ISBN-10
1506344461
ISBN-13
9781506344461
eBay Product ID (ePID)
234962994

Product Key Features

Number of Pages
488 Pages
Publication Name
Mass Communication : Living in a Media World
Language
English
Subject
Communication Studies, Media Studies
Publication Year
2016
Type
Textbook
Author
Ralph E. Hanson
Subject Area
Social Science, Language Arts & Disciplines
Format
Trade Paperback

Dimensions

Item Height
0.7 in
Item Weight
30.1 Oz
Item Length
10.9 in
Item Width
8.4 in

Additional Product Features

Edition Number
6
Intended Audience
College Audience
LCCN
2016-032147
Dewey Edition
23/eng/20241004
Reviews
Weve been using it in our survey course for years and -- stunner! -- students love it! Well written and engaging, and the author is very good about Skyping in to chat with the class., We've been using it in our survey course for years and -- stunner! -- students love it! Well written and engaging, and the author is very good about Skyping in to chat with the class.
Illustrated
Yes
Dewey Decimal
302.23
Table Of Content
PrefaceAcknowledgmentsAbout the AuthorPART I: INTRODUCTION TO THE MEDIAChapter 1. Living in a Media WorldLevels of CommunicationElements of Mass CommunicationEvolution of the Media WorldUnderstanding the Media WorldChapter SummaryKey TermsReview QuestionsChapter 2. Mass Communication Effects: How Society and Media InteractHistory of Media Effects ResearchEffects of the Media in Our LivesTheories of Media and SocietyChapter SummaryKey TermsReview QuestionsChapter 3. The Media Business: Consolidation, Globalization, and the Long TailThe Development of the Media Business in the United StatesBig Media: The Legacy ConglomeratesBig Media: The New PlayersMedia Economics and the Long TailWho Controls the Media?Chapter SummaryKey TermsReview QuestionsPART II: PRINT MEDIAChapter 4. Books: The Birth of the Mass MediaThe Development of the Book and Mass CommunicationBuying and Selling BooksBooks and CultureThe Future of BooksChapter SummaryKey TermsReview QuestionsChapter 5. Magazines: The Power of Words and ImagesThe Development of a National CultureThe Magazine BusinessMagazines and Modern SocietyThe Future of MagazinesChapter SummaryKey TermsReview QuestionsChapter 6. Newspapers and the News: Reflection of a Democratic SocietyInventing the Modern PressThe News BusinessNews, Politics, and SocietyThe Future of NewsChapter SummaryKey TermsReview QuestionsPART III: ELECTRONIC MEDIAChapter 7. Audio: Music and Talk Across MediaHistory of Sound Recording and TransmissionMusic, Youth Culture, and SocietyFrom Singles to Digital Downloads: Making Money in the Recording IndustryThe Future of SoundChapter SummaryKey TermsReview QuestionsChapter 8. Movies: Mass Producing EntertainmentThe Development of MoviesThe Movie BusinessMovies and SocietyThe Future of MoviesChapter SummaryKey TermsReview QuestionsChapter 9. Television: Broadcast and BeyondTelevision: Broadcast and Cable/SatelliteFrom Broadcasting to Narrowcasting: The Changing Business of TelevisionTelevision and SocietyThe Future of TelevisionChapter SummaryKey TermsReview QuestionsChapter 10. Online Media: The Internet, Social Media, and Video GamesThe Development of the InternetWhat Are Online/Mobile Media?Social Media: Sharing Our Lives OnlineVideo Games as Mass CommunicationThe Internet and SocietyChapter SummaryKey TermsReview QuestionsPART IV: STRATEGIC COMMUNICATIONChapter 11. Advertising: Selling a MessageThe Development of the Advertising IndustryThe Advertising BusinessAdvertising in Contemporary CultureThe Future of AdvertisingChapter SummaryKey TermsReview QuestionsChapter 12. Public Relations: Interactions, Relationships, and the NewsFrom Press Agentry to ProfessionalismThe Business of Public RelationsPublic Relations and SocietyChapter SummaryKey TermsReview QuestionsPART V: REGULATION AND CONTROL OF THE MEDIAChapter 13. Media Law: Free Speech and FairnessThe Development of a Free PressProtection of IndividualsControlling the PressRegulation of the Media IndustryChapter SummaryKey TermsReview QuestionsChapter 14. Media Ethics: Truthfulness, Fairness, and Standards of DecencyEthical Principles and Decision MakingEthics and NewsEthics and Persuasive CommunicationAttacks on Women Through Online MediaChapter SummaryKey TermsReview QuestionsChapter 15. Global Media: Communication Around the WorldMedia Ideals Around the WorldGoing Global: Media Standards Around the WorldChapter SummaryKey TermsReview QuestionsNotesGlossaryIndex
Synopsis
This bestselling text provides students with comprehensive yet concise coverage of all aspects of mass media, with the media literacy principles and critical thinking skills they need to become savvy media consumers., Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers., Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media Worldprovides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Editionis packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers. Interactive eBook also available--FREE when bundled with the new edition! Your students save when you bundle the new edition with the interactive eBook version. Order using bundle ISBN 978-1-5063-6509-1. Learn more. SAGE coursepacks:Our Content Tailored to Your LMS Instructors! SAGE coursepacksmakes it easy to import our quality instructor and student resource content into your school's learning management system (LMS). Intuitive and simple to use, SAGE coursepacks allows you to customize course content to meet your students' needs. Learn more. Assignable SAGE Premium Video: Boost Comprehension. Bolster Analysis. Available via the Interactive eBook and linked through SAGE coursepacks, SAGE Premium Video is tied to learning objectives and produced exclusively for this text. SAGE Premium Video brings concepts to life and appeals to different learning styles, featuring news clips that bring extra coverage of current eventsinto the book, connecting multiple, brief 2- to 4-minute news clips to core chapter content. Visit Ralph Hanson's Blog: Living in a Media World https://www.ralphehanson.com/
LC Classification Number
P90.H314 2016

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