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Search Engine Advertising: Buying Y..., Seda, Catherine
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Artikelmerkmale
- Artikelzustand
- Book Title
- Search Engine Advertising: Buying Your Way to the Top to Incre...
- ISBN
- 0321495993
- EAN
- 9780321495990
- Date of Publication
- 20090527
- Release Title
- Search Engine Advertising: Buying Your Way to the Top to Incre...
- Artist
- Seda, Catherine
- Brand
- N/A
- Colour
- N/A
Über dieses Produkt
Product Identifiers
Publisher
Pearson Education
ISBN-10
0321495993
ISBN-13
9780321495990
eBay Product ID (ePID)
57023206
Product Key Features
Number of Pages
288 Pages
Language
English
Publication Name
Search Engine Advertising : Buying Your Way to the Top to Increase Sales
Publication Year
2009
Subject
E-Commerce / Internet Marketing, Web / Browsers, Web / Search Engines
Features
Revised
Type
Textbook
Subject Area
Computers, Business & Economics
Series
Voices That Matter Ser.
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
16.2 Oz
Item Length
9 in
Item Width
7.1 in
Additional Product Features
Edition Number
2
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
659.1/44
Table Of Content
Introduction Part I Paid Search Fundamentals Chapter 1 Search Engine Advertising Overview Chapter 2 The Engines: Google, Yahoo, Microsoft, and Beyond Chapter 3 Essential Pre-Planning Chapter 4 Marketing Campaign Foundation Part II Planning a Successful PPC Campaign Strategy Chapter 5 Direct Response and Branding Metrics Chapter 6 Campaign Setup: Structuring Your Listings Chapter 7 Campaign Setup: Keywords Chapter 8 Campaign Setup: Titles and Descriptions Chapter 9 Campaign Setup: Conversion Pages, Bids, and Budgets Chapter 10 Going Live Chapter 11 Campaign Management, Bids, Technology, Agencies, In-House or Blended Part III Beyond the Big Three Engines Chapter 12 Additional Search Traffic Sources Chapter 13 Contextual Keyword Targeting Chapter 14 Extending Search with Behavior Appendix More Than Just a Glossary Index
Edition Description
Revised edition
Synopsis
"A remarkable book that eases you into the important world of search engine advertising. Read it before your competitors do!" --Danny Sullivan, Editor SearchEngineWatch.com Nothing delivers high-quality traffic like the search engines, but if you're not showing up prominently in the results for your desired keywords, that means your competition is. The way to gain control and maximize profit is to take advantage of paid search results. Paid search engine listings can deliver site visitors who want to buy what you sell. And they can pinpoint exactly the right landing pages using not only keywords, but also geography, time of day, and more. With a little education and pre-planning, any company can launch a profitable search engine advertising program. Key features in this book include learning how to: * Buy top positions on the major search engines profitably * Transform poor ad copy into ads that deliver results * Increase visitor-to-buyer conversions * Begin paid search advertising now, even if you're a novice * Use advanced techniques to evaluate and improve your results * Leverage successes from Google into Yahoo, Microsoft, and more * Leave the unprofitable clicks to your competition while grabbing the most profitable ones, "A remarkable book that eases you into the important world of search engine advertising. Read it before your competitors do!" Danny Sullivan, Editor SearchEngineWatch.com Nothing delivers high-quality traffic like the search engines, but if you're not showing up prominently in the results for your desired keywords, that means your competition is. The way to gain control and maximize profit is to take advantage of paid search results. Paid search engine listings can deliver site visitors who want to buy what you sell. And they can pinpoint exactly the right landing pages using not only keywords, but also geography, time of day, and more. With a little education and pre-planning, any company can launch a profitable search engine advertising program. Key features in this book include learning how to: · Buy top positions on the major search engines profitably · Transform poor ad copy into ads that deliver results · Increase visitor-to-buyer conversions · Begin paid search advertising now, even if you're a novice · Use advanced techniques to evaluate and improve your results · Leverage successes from Google into Yahoo, Microsoft, and more · Leave the unprofitable clicks to your competition while grabbing the most profitable ones, A remarkable book that eases you into the important world of search engine advertising. Read it before your competitors do Danny Sullivan, Editor SearchEngineWatch.com Nothing delivers high-quality traffic like the search engines, but if you re not showing up prominently in the results for your desired keywords, that means your competition is. The way to gain control and maximize profit is to take advantage of paid search results. Paid search engine listings can deliver site visitors who want to buy what you sell. And they can pinpoint exactly the right landing pages using not only keywords, but also geography, time of day, and more. With a little education and pre-planning, any company can launch a profitable search engine advertising program. Key features in this book include learning how to: Buy top positions on the major search engines profitably Transform poor ad copy into ads that deliver results Increase visitor-to-buyer conversions Begin paid search advertising now, even if you re a novice Use advanced techniques to evaluate and improve your results Leverage successes from Google into Yahoo, Microsoft, and more Leave the unprofitable clicks to your competition while grabbing the most profitable ones"
LC Classification Number
HF6146.I58
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98,5% positive Bewertungen•1.2 Mio. Artikel verkauft
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- d***0 (439)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufItem bought: Ocean Ramsey Shark book * Item value for the money 5/5 * Condition matching as advertised 5/5 * Quickly dispatched 5/5 * Arrived on time 5/5 * Shipping cost for this type of item 5/5 * Packaging quality for this item 5/5 * Seller recommendation 5/5 * Communication: NA (not needed as it arrived on time) * Comments: Ty for your business!!Full Color Version WHAT YOU SHOULD KN..., Ramsey, Ocean (Nr. 317091156240)
- o***a (54)- Bewertung vom Käufer.Letzter MonatBestätigter KaufI thought I was ordering a paper back, especially considering the price was only around $10. I'm not sure if they shipped a hard cover by mistake. But I am more than happy to accept it. The description wasn't clear on what it was. So this could very well have been the intended item. I was not very impressed with their customer service at all. It took them days to respond and they didn't seem to care about the delay in shipping. I might purchase again, but I would be cautious as it was delayed.
- r***1 (182)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThe book was exactly as described and arrived quickly. The only problem is a recurring one with this seller and other similar sellers - the book is poorly packaged in a plastic envelope and gets heavily bumped in shipping. I would like to see the books wrapped before shipment, but I understand this can't be done for cost reason. Luckily it isn't an expensive book, and I will continue to purchase basic books from this seller. A+++++
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worldofbooksinc
98,5% positive Bewertungen•1.2 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (315'082)
- d***0 (439)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufItem bought: Ocean Ramsey Shark book * Item value for the money 5/5 * Condition matching as advertised 5/5 * Quickly dispatched 5/5 * Arrived on time 5/5 * Shipping cost for this type of item 5/5 * Packaging quality for this item 5/5 * Seller recommendation 5/5 * Communication: NA (not needed as it arrived on time) * Comments: Ty for your business!!Full Color Version WHAT YOU SHOULD KN..., Ramsey, Ocean (Nr. 317091156240)
- o***a (54)- Bewertung vom Käufer.Letzter MonatBestätigter KaufI thought I was ordering a paper back, especially considering the price was only around $10. I'm not sure if they shipped a hard cover by mistake. But I am more than happy to accept it. The description wasn't clear on what it was. So this could very well have been the intended item. I was not very impressed with their customer service at all. It took them days to respond and they didn't seem to care about the delay in shipping. I might purchase again, but I would be cautious as it was delayed.
- r***1 (182)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThe book was exactly as described and arrived quickly. The only problem is a recurring one with this seller and other similar sellers - the book is poorly packaged in a plastic envelope and gets heavily bumped in shipping. I would like to see the books wrapped before shipment, but I understand this can't be done for cost reason. Luckily it isn't an expensive book, and I will continue to purchase basic books from this seller. A+++++