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Gut: Buch, das gelesen wurde, sich aber in einem guten Zustand befindet. Der Einband weist nur sehr ...
ISBN
0470601779
EAN
9780470601778
Date of Publication
20100809
Publication Name
N/A
Type
Hardback
Release Title
The Buying Brain: Secrets for Selling to the Subconscious Mind
Artist
Pradeep, A. K.
Brand
N/A
Colour
N/A

Über dieses Produkt

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470601779
ISBN-13
9780470601778
eBay Product ID (ePID)
80540123

Product Key Features

Book Title
Buying Brain : Secrets for Selling to the Subconscious Mind
Number of Pages
272 Pages
Language
English
Topic
Marketing / General, Consumer Behavior
Publication Year
2010
Illustrator
Yes
Genre
Business & Economics
Author
A. K. Pradeep
Format
Hardcover

Dimensions

Item Height
0.9 in
Item Weight
16.4 Oz
Item Length
9.6 in
Item Width
6.1 in

Additional Product Features

Intended Audience
Trade
LCCN
2010-003830
TitleLeading
The
Dewey Edition
22
Dewey Decimal
658.8/342
Table Of Content
Foreword ix Acknowledgments xi Part 1 Introducing the Buying Brain Chapter 1 $1 Trillion to Persuade the Brain 3 Chapter 2 Neuromarketing Technology 7 Chapter 3 Your Customer's Brain Is 100,000 Years Old 17 Chapter 4 The Brain 101 33 Chapter 5 The Five Senses and the Buying Brain 41 Chapter 6 The Boomer Brain Is Buying 55 Chapter 7 The Female Brain Is Buying 65 Chapter 8 The Mommy Brain Is Buying 79 Chapter 9 The Empathic Brain Is Buying 93 Part 2 Engaging the Buying Brain Chapter 10 Neuromarketing Measures and Metrics 103 Chapter 11 The Consumer Journey 113 Chapter 12 The Buying Brain and Brands 119 Chapter 13 The Buying Brain and Products 135 Chapter 14 The Buying Brain and Packaging 155 Chapter 15 The Buying Brain in the Aisle 171 Chapter 16 The Buying Brain and Advertising 193 Chapter 17 The Buying Brain, Screens, and Social Media 219 Chapter 18 Vision of the Future 231 Notes and Sources 237 Index 247
Synopsis
If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to * Brain-friendly product concepts, design, prototypes, and formulation * Highly effective packaging, pricing, advertising, and in-store marketing * Building stronger brands that attract deeper consumer loyalty A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain., Praise for The Buying Brain ?Dr. Pradeep makes the case for the potential of the dynamic new field of neuromarketing as a multifaceted marketing tool, and he does so with the combination of passion, intellect, and insight for which he is renowned. A must-read for any marketing practitioner seeking to advance the field.' ?David Poltrack, Chief Research Officer, CBS Corporation ?Neuroscience has come out of the lab and the clinic, and is now changing how marketers communicate with their customers. Using principles of neuroscience and marketing strategy, Dr. Pradeep brings the new field of neuromarketing alive for businesses of all categories.' ?Rajiv Lal, Stanley Roth Sr. Professor of Retailing, Harvard University Understand brain basics and sell more! As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, in order to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience affects how we make, buy, sell, and enjoy everything, as well as how this new knowledge can enhance customers? overall lives. The Buying Brain gives you the key to: Brain-friendly product concepts, design, prototypes, and formulations Highly effective packaging, pricing, advertising, and in-store marketing Building stronger brands that attract deeper consumer loyalty And more A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier'the human brain., If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to - Brain-friendly product concepts, design, prototypes, and formulation - Highly effective packaging, pricing, advertising, and in-store marketing - Building stronger brands that attract deeper consumer loyalty A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain., The only guide you'll ever need to the ultimate business frontier-the human brain An in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy things and how this new knowledge can enhance customers' lives.
LC Classification Number
HF5415.12615.P73

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