Geschäftskommunikation: Prozess & Produkt, Loewy, Dana

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Book Title
Business Communication: Process & Product
ISBN
1305957962
EAN
9781305957961
Date of Publication
20170112
Release Title
Business Communication: Process & Product
Artist
Loewy, Dana
Brand
N/A
Colour
N/A
Kategorie

Über dieses Produkt

Product Identifiers

Publisher
Cengage Learning
ISBN-10
1305957962
ISBN-13
9781305957961
eBay Product ID (ePID)
229013822

Product Key Features

Number of Pages
1056 Pages
Publication Name
Business Communication : Process and Product
Language
English
Publication Year
2017
Subject
Business Communication / General
Features
Revised
Type
Textbook
Author
Mary Ellen Guffey, Dana Loewy
Subject Area
Business & Economics
Series
Mindtap Course List Ser.
Format
Hardcover

Dimensions

Item Height
11 in
Item Weight
59.3 Oz
Item Length
1.3 in
Item Width
8.5 in

Additional Product Features

Edition Number
9
Intended Audience
College Audience
LCCN
2016-958170
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
651.7
Edition Description
Revised edition
Table Of Content
UNIT I: COMMUNICATION FOUNDATIONS.1. Business Communication in the Digital Age.2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills.3. Intercultural Communication.UNIT II: THE WRITING PROCESS.4. Planning Business Messages.5. Organizing and Writing Business Messages.6. Revising Business Messages.UNIT III: WORKPLACE COMMUNICATION.7. Electronic Messages and Digital Media.8. Positive Messages.9. Negative Messages.10. Persuasive and Sales Messages.UNIT IV: Reports, Proposals, and Presentations.11. Reporting in the Digital Age Workplace.12. Informal Business Reports.13. Proposals, Business Plans, and Formal Business Reports.14. Business Presentations.UNIT V: EMPLOYMENT COMMUNICATION.15. The Job Search, Résumés, and Cover Letters in the Digital Age.16. Interviewing and Following Up.Appendix A: Document Format Guide.Appendix B: Citation Format Guide.Appendix C: Correction Symbols and Proofreading Marks.Appendix D: Grammar and Mechanics Guide.
Synopsis
Let BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 9E prepare you for success in today's digital workplace. This leading textbook and vast digital resources help you develop the communication competencies that employers value most, such as superior writing, speaking, presentation, critical thinking, and teamwork skills. Two thoroughly updated employment chapters offer tips to prepare you for a labor market that is more competitive, more mobile, and more dependent on technology than ever before. Authors Mary Ellen Guffey and Dana Loewy have interviewed practitioners as well as researched hundreds of articles and blogs to capture the latest trends, technologies, and practices for the most up-to-date advice on how to ace the job search, résumés, cover letters, interviews, and follow-up activities. Optional grammar reviews in each chapter, including a complete grammar guide in the end-of-book appendix, help you improve critical English language skills., Let BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 9E prepare you for success in today's digital workplace. This leading textbook and vast digital resources help you develop the communication competencies that employers value most, such as superior writing, speaking, presentation, critical thinking, and teamwork skills. Two thoroughly updated employment chapters offer tips to prepare you for a labor market that is more competitive, more mobile, and more dependent on technology than ever before. Authors Mary Ellen Guffey and Dana Loewy have interviewed practitioners as well as researched hundreds of articles and blogs to capture the latest trends, technologies, and practices for the most up-to-date advice on how to ace the job search, resumes, cover letters, interviews, and follow-up activities. Optional grammar reviews in each chapter, including a complete grammar guide in the end-of-book appendix, help you improve critical English language skills., Let BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 9E prepare you for success in today's digital workplace. This leading textbook and vast digital resources help you develop the communication competencies that employers value most, such as superior writing, speaking, presentation, critical thinking, and teamwork skills. Two thoroughly updated employment chapters offer tips to prepare you for a labor market that is more competitive, more mobile, and more dependent on technology than ever before. Authors Mary Ellen Guffey and Dana Loewy have interviewed practitioners as well as researched hundreds of articles and blogs to capture the latest trends, technologies, and practices for the most up-to-date advice on how to ace the job search, rsums, cover letters, interviews, and follow-up activities. Optional grammar reviews in each chapter, including a complete grammar guide in the end-of-book appendix, help you improve critical English language skills.
LC Classification Number
HF5718.3.G838 2018

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