Gower Handbook of Internal Communication

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“Light wear to covers. Text clean and unmarked. The binding is tight and square. Your ...
ISBN
9780566077005
Kategorie

Über dieses Produkt

Product Identifiers

Publisher
Ashgate Publishing, The Limited
ISBN-10
0566077000
ISBN-13
9780566077005
eBay Product ID (ePID)
308595

Product Key Features

Number of Pages
484 Pages
Publication Name
Gower Handbook of Internal Communications
Language
English
Publication Year
1997
Subject
Human Resources & Personnel Management, Management
Type
Textbook
Subject Area
Business & Economics
Author
Eileen Scholes
Format
Hardcover

Dimensions

Item Height
1.2 in
Item Weight
28 Oz
Item Length
9.4 in
Item Width
6.4 in

Additional Product Features

Intended Audience
Scholarly & Professional
LCCN
96-045168
Dewey Edition
21
Illustrated
Yes
Dewey Decimal
658.4/5
Table Of Content
Introduction - David Clutterbuck. Part I The Business Context: IC's role in competitiveness and innovation - Jon White; IC and the healthy organization - Susan Foreman; Understanding today's UK audiences - Susan Walker; Matching internal and external image - John Williams; The impact of computer-based communications networks - Paul Samuels. Part II Effective Communication Strategy: Setting objectives - David Clutterbuck; Developing a plan - the basics - Mike Long and Tony Newbold; Developing a plan - a step-by-step approach - Mike Long and Tony Newbold. Part III Turning Strategy Into Action - Tony Newbold and Eileen Scholes: Introduction to Part III; Face-to-Face communication; Events; Print communication; Electronic communication; Computer-based communication; Organizational communication. Part IV Developing Good Communicators: Understanding how communication works - Richard Varey; What are communication skills? - Tony Newbold; Managing communication through supervisors - David James. Part V Measuring Success: Why Measure? - David Clutterbuck; What to Measure - David Clutterbuck and Mike Reed; Surveys - David Clutterbuck and Mike Reed; Audits - Mike Reed; Benchmarking - David Clutterbuck. Part VI IC Strategy At Work: Andersen Consulting - IC and recruitment - communicating efficiently, as well as effectively, with potential employees - Robert Greenshields; Bass Taverns - Seize the day - winning senior management commitment - Anna Foster; The Body Shop - Upward communication - choosing means, implementing it and measuring it - James Harkness; The Boots Company - Communicating financial information - Nicholas Wright; BP Chemicals - The role of IC in culture change management - John Bishop; Comet Group - Gaining credibility through measurement - Chris Carey; DO IT ALL - Using team listening and coaching to change and maintain a company culture - Kim Fernihough ; EMAP - Communicate the advantage - creating a benefits communication strategy - Nick Throp; F I Group - Establishing workforce ownership - Joan Campbell; Glaxo Operations - Secondary - Underpinning a major change programme - Liz Cochraine; IBM - How the original Speak Up! system works - Lyn Cannings; Kent County Council - Faith, hope and measurement - measuring the effects of communication - Judith Trafford; Rover - Providing a framework for improving communication skills - Stuart Bayliss; SmithKline Beecham - Communication strategy for handling acquisition and integration - Toby Maloney; WH Smith Retail - Employee-generated TV ... or is it?: -A practical guide to running a video magazine - Angela Newman; Unigate Dairies - Supporting first-line managers in a change environment - Roy Johnson; Index.
Synopsis
Most problems in business result directly or indirectly from ineffective communications. In the restructured companies of the 1990s, employee communications is increasingly becoming a topic for boardroom agendas. In flattened hierarchies within companies, implementing strategy depends upon achieving a strong sense of common direction - and that can only come from effective communication at all levels.The Handbook of Internal Communications provides a comprehensive guide to best practice in this area. It is divided into three parts. The first part looks at the strategic, organizational and development issues raised by the need for excellent internal communication. The second part provides a basis for creating effective communications strategies, including setting objectives, developing a plan and gaining commitment, and the third part looks at the full range of communication methods, indicating when and where they can be used to best effect and how to handle/support them. Methods covered include meetings, conferences, speeches, print, video, noticeboards, electronic mail, corporate identity, awards schemes, sports and social events, external media, the grapevine, and many others.Executives charged with responsibility for this increasingly important area will find solutions in this Handbook to a wide range of current problems., Employee commitment can mean the difference between success and disaster. So internal communication is now a key issue for senior management. This new Gower Handbook recognises IC's emergence as a new management discipline. It is aimed both at the generalist manager who needs to come to terms with the theoretical and technical aspects of internal communication, and the media specialist now seeking wider management skills and perspectives.Early chapters examine changes in IC's strategic context. These include organizations' increasing need for innovation and flexibility; the disappearance of 'loyalty' among employees; growing recognition of the importance of corporate 'brand' and how to sustain it; and the effects on traditional work and management patterns of new computer networks. Step-by-step guides introduce the reader to creating IC strategies and to carrying out research and measurement. Over 45 communication techniques, from team meetings to web sites, are evaluated for use in differing circumstances. The Handbook also looks at how to set about developing good communicators; and finally presents 16 practical case studies in key application areas. Organizations featured are all leaders in their field, among them Andersen Consulting, The Body Shop, BP Chemicals, IBM, The Boots Company, Glaxo Operations, Rover, SmithKline Beecham, WH Smith and Unigate Dairies.Eileen Scholes and her team have compiled what is probably the most comprehensive - and is certainly the most authoritative - guide available to the principles and practice of internal communication.
LC Classification Number
HF5549.5.C6G69 1997

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