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Marke NFL: Herstellung und Verkauf von Amerikas Lieblingssport von Michael Oriard: Neu
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eBay-Artikelnr.:363401503481
Artikelmerkmale
- Artikelzustand
- Publication Date
- 2010-09-12
- Edition Number
- 2
- Pages
- 344
- ISBN
- 9780807871560
Über dieses Produkt
Product Identifiers
Publisher
University of North Carolina Press
ISBN-10
0807871567
ISBN-13
9780807871560
eBay Product ID (ePID)
84437805
Product Key Features
Edition
2
Book Title
Brand Nfl : Making and Selling America's Favorite Sport
Number of Pages
344 Pages
Language
English
Topic
History, Football
Publication Year
2010
Illustrator
Yes
Features
New Edition
Genre
Sports & Recreation
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
1 Oz
Item Length
9.2 in
Item Width
6.1 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
22
Reviews
"Oriard speaks about football from a unique perspective: an academic who has plied his trade in the trenches. His new book, Brand NFL tackles the game's racial politics, labor disputes, and big-bucks marketing campaigns with candor and pungent critiques."-- Chronicle of Higher Education, "[A] thoughtful, informative overview. . . . Oriard wonders whether the NFL may have gained the whole world but lost, or at least compromised, its soul. . . . The combination of [Oriard's] playing experience and his deep knowledge of the league's inner business workings makes for a unique and useful point of view. . . . In the end Oriard, for all his toughness, reveals himself to be something of a romantic. . . . Oriard is right to insist that if pro football permits the essential nature of the game to be lost in all that marketing, if it becomes all sizzle and no steak, something very American and very valuable also will be lost."-- Washington Post Book World, "Oriard, a former pro player and current professor, makes the epic tale of the NFL's touchdown drive from tainted image to powerhouse brand as intensely exciting as a Sunday game on a highlight reel."--Robert Lipsyte, contributing writer, The New York Times, Oriard speaks about football from a unique perspective: an academic who has plied his trade in the trenches. His new book, Brand NFL tackles the game's racial politics, labor disputes, and big-bucks marketing campaigns with candor and pungent critiques.-- Chronicle of Higher Education, Detailed, compelling, and strangely fascinating. . . . This book's signal contribution to our understanding of leisure, culture, and sport in America makes it highly recommended. - Library Journal , starred review, Brand NFL is the definitive account of America's most compelling sport. Michael Oriard's book is at once a powerful story and an erudite history, told by a writer whose authority is equaled by his flair.--Sally Jenkins, sports columnist, The Washington Post, Oriard, a former pro player and current professor, makes the epic tale of the NFL's touchdown drive from tainted image to powerhouse brand as intensely exciting as a Sunday game on a highlight reel.--Robert Lipsyte, New York Times, " Brand NFL is the definitive account of America's most compelling sport. Michael Oriard's book is at once a powerful story and an erudite history, told by a writer whose authority is equaled by his flair."--Sally Jenkins, sports columnist, The Washington Post, Enlightening and well researched. With his casual humor and refreshing lack of academic-speak, Oriard has fashioned a riveting examination of how a violent sport has become a staggering mainstream American success.--"Publishers Weekly", Detailed, compelling, and strangely fascinating. . . . This book's signal contribution to our understanding of leisure, culture, and sport in America makes it highly recommended.--"Library Journal", starred review, Brand NFL explains how [Oriard's] old sport transformed within four decades from 'rinky-dink sideshow,' baseball's thuggish kid brother, into arguably America's favorite entertainment.-- Financial Times, " Brand NFL explains how [Oriard's] old sport transformed within four decades from 'rinky-dink sideshow,' baseball's thuggish kid brother, into arguably America's favorite entertainment."-- Financial Times, Oriard, a former pro player and current professor, makes the epic tale of the NFL's touchdown drive from tainted image to powerhouse brand as intensely exciting as a Sunday game on a highlight reel."--Robert Lipsyte, New York Times, "Brand NFL" is the definitive account of America's most compelling sport.--Sally Jenkins, sports columnist, "The Washington Post", Oriard, a former pro player and current professor, makes the epic tale of the NFL's touchdown drive from tainted image to powerhouse brand as intensely exciting as a Sunday game on a highlight reel.--Robert Lipsyte, contributing writer, The New York Times, Brand NFL explains how [Oriard's] old sport transformed within four decades from 'rinky-dink sideshow,' baseball's thuggish kid brother, into arguably America's favorite entertainment."-- Financial Times, Detailed, compelling, and strangely fascinating. . . . This book's signal contribution to our understanding of leisure, culture, and sport in America makes it highly recommended.-- Library Journal , starred review, Detailed, compelling, and strangely fascinating. . . . This book's signal contribution to our understanding of leisure, culture, and sport in America makes it highly recommended."-- Library Journal , starred review, "Detailed, compelling, and strangely fascinating. . . . This book's signal contribution to our understanding of leisure, culture, and sport in America makes it highly recommended."-- Library Journal , starred review, Brand NFL is the definitive account of America's most compelling sport. -Sally Jenkins, sports columnist, The Washington Post, Only an offensive center could have written this book! Michael Oriard is detailed, conscientious, and accurate. This is the most comprehensive document of NFL growth I have seen. -Bill Curry, " Brand NFL is the definitive account of America's most compelling sport. Michael Oriard's book is at once a powerful story and an erudite history, told by a writer whose authority is equaled by his flair." -- Sally Jenkins, Washington Post, Only an offensive center could have written this book! Michael Oriard is detailed, conscientious, and accurate. This is the most comprehensive document of NFL growth I have seen.--Bill Curry, "A fascinating journey from the 1969 beginning of Pete Rozelle's reign and his revolutionary idea of revenue sharing to the 2007 hiring of Roger Goddell and the failure to persuade cable providers to carry the league's network as a part of their basic packages." - Aethlon, Brand NFL is the definitive account of America's most compelling sport. Michael Oriard's book is at once a powerful story and an erudite history, told by a writer whose authority is equaled by his flair. -- Sally Jenkins, Washington Post, " Brand NFL is the definitive account of America's most compelling sport. Michael Oriard's book is at once a powerful story and an erudite history, told by a writer whose authority is equaled by his flair."--Sally Jenkins, sports columnist, The W, [A] thoughtful, informative overview. . . . Oriard wonders whether the NFL may have gained the whole world but lost, or at least compromised, its soul. . . . The combination of [Oriard's] playing experience and his deep knowledge of the league's inner business workings makes for a unique and useful point of view. . . . In the end Oriard, for all his toughness, reveals himself to be something of a romantic. . . . Oriard is right to insist that if pro football permits the essential nature of the game to be lost in all that marketing, if it becomes all sizzle and no steak, something very American and very valuable also will be lost.-- Washington Post Book World, "Oriard, a former pro player and current professor, makes the epic tale of the NFL's touchdown drive from tainted image to powerhouse brand as intensely exciting as a Sunday game on a highlight reel."--Robert Lipsyte, contributing writer, The New York, Enlightening and well researched. With his casual humor and refreshing lack of academic-speak, Oriard has fashioned a riveting examination of how a violent sport has become a staggering mainstream American success. - Publishers Weekly, Brand NFL is the definitive account of America's most compelling sport. Michael Oriard's book is at once a powerful story and an erudite history, told by a writer whose authority is equaled by his flair.--Sally Jenkins, Washington Post, Oriard, a former pro player and current professor, makes the epic tale of the NFLs touchdown drive from tainted image to powerhouse brand as intensely exciting as a Sunday game on a highlight reel.--Robert Lipsyte, contributing writer, "The New York Times", Oriard speaks about football from a unique perspective: an academic who has plied his trade in the trenches. His new book, Brand NFL tackles the game's racial politics, labor disputes, and big-bucks marketing campaigns with candor and pungent critiques."-- Chronicle of Higher Education, Oriard, a former pro player and current professor, makes the epic tale of the NFL's touchdown drive from tainted image to powerhouse brand as intensely exciting as a Sunday game on a highlight reel. -Robert Lipsyte, contributing writer, The New York Times, "Oriard, a former pro player and current professor, makes the epic tale of the NFL's touchdown drive from tainted image to powerhouse brand as intensely exciting as a Sunday game on a highlight reel."--Robert Lipsyte, New York Times, "Provides an excellent history of the NFL. . . . Sophisticated and accessible. . . . Especially appropriate for undergraduate and non-scholarly readers." - American Studies, "Provides an excellent history of the NFL. . . . Sophisticated and accessible. . . . Especially appropriate for undergraduate and non-scholarly readers." -American Studies
Dewey Decimal
796.332/64
Edition Description
New Edition
Synopsis
Professional football today is an $8 billion sports entertainment industry--and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries., Offering a view of National Football League since 1960, this book looks at the development of the sport and at the image of NFL and its place in American life. It traces the evolution of Super Bowl, development of NFL Films and ESPN, rise of the commissioner as corporate CEO, the management of player demands, and changing attitudes toward race., Professional football today is an $8 billion sports entertainment industry -- and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries.
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