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Glamour Road: Farbe, Mode, Stil und das Midcentury-Automobil von Tom Dolle

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Artikelzustand
Gut: Buch, das gelesen wurde, sich aber in einem guten Zustand befindet. Der Einband weist nur sehr ...
Publication Date
2022-03-28
Pages
256
ISBN
0764363905

Über dieses Produkt

Product Identifiers

Publisher
Schiffer Publishing, The Limited
ISBN-10
0764363905
ISBN-13
9780764363900
eBay Product ID (ePID)
4050421616

Product Key Features

Book Title
Glamour Road : Color, Fashion, Style, and the Midcentury Automobile
Number of Pages
256 Pages
Language
English
Topic
Automotive / History, Economics / General, Automotive / Pictorial, Automotive / Antique & Classic
Publication Year
2022
Illustrator
Yes
Genre
Transportation, Business & Economics
Author
Jeff Stork, Tom Dolle
Format
Hardcover

Dimensions

Item Weight
67.2 Oz
Item Length
9 in
Item Width
12 in

Additional Product Features

Intended Audience
Trade
LCCN
2021-942738
Dewey Edition
23
Dewey Decimal
659.19629222
Table Of Content
FOREWORD by Susan Skarsgard...................................................................................................6 INTRODUCTION .......................................................................................................................10 CHAPTER 1 DRIVING TOWARDS TOMORROW..........................................................14 Postwar America Undergoes a Major Social Realignment CHAPTER 2 KAISER FRAZER LEADS THE WAY..........................................................28 Fashion and Styling Help a Struggling Company Get Noticed CHAPTER 3 MODERN LIVING.........................................................................................48 Lincoln is Inspired by a Pivotal 1949 Design Show in Detroit CHAPTER 4 DIAMONDS ARE A GIRL'S BEST FRIEND............................................ 72 Cadillac Doubles Down on Traditional American Luxury CHAPTER 5 THE IMPERIAL COLLECTION.................................................................... 94 Co-Marketing with Fashion Brands Connects to the Female Market CHAPTER 6 READY TO WEAR..........................................................................................112 Popular-Priced Cars use Color and Fashion to Boost Sales CHAPTER 7 A WOMAN'S PLACE...................................................................................148 The Industry Struggles to Adapt to Women's Needs CHAPTER 8 DESIGNING WOMEN................................................................................162 The Glass Ceiling Cracks as Women Become a Voice in the Industry CHAPTER 9 STRIKE A POSE............................................................................................178 New Technologies Lead to Widespread use of Photography CHAPTER 10 BIKINIS AND BUCKET SEATS.................................................................190 The Youth Market of the 1960s Changes Everything CHAPTER 11 BUICK GOES ALL OUT..............................................................................210 "The Magazine for the In Crowd" Blows Minds--and Budgets CHAPTER 12 TURN, TURN, TURN...................................................................................234 Mary Wells, Pop Art, Op Art and Psychedelia end the Sixties ACKNOWLEDGMENTS..........................................................................................................252
Synopsis
How midcentury modern design and the changing roles of women in a male-dominated society influenced American postwar automotive design. This highly visual book will appeal to automotive history buffs, classic car enthusiasts, and anyone interested in midcentury fashion and design. Explore how glamour, fashion, design, and styling became the focus of automotive marketing in the postwar years. The dramatic photography, elegant fashion, and use of color and materials in midcentury automotive marketing created a groundswell of desire for new cars. Much of the marketing imagery of the period hasn't been published since it first came out, and this book features more than 400 photos, illustrations, auto brochures, and advertisements. With the expansion of the suburbs after WWII, women suddenly needed cars of their own. By adopting the fashion industry's yearly model changes, as well as hiring many designers and stylists from the fashion industry, the automobile industry made a direct appeal to the rising sophistication and influence of women. Glamour Road takes the reader on a journey, detailing how women and fashion directly influenced the traditionally male-dominated auto industry in the mid-twentieth century. Jeff Stork curates a large private automobile collection in Palm Springs, California, and Tom Dolle is an award-winning graphic designer and the creative director at Destination PSP, a product design company in Palm Springs, California. Together, Jeff and Tom produced the Cul de Sac Experience, which has become one of the most talked-about, photographed, and documented events for Modernism Week, celebrating classic cars as an integral part of modernist design., How midcentury modern design and the changing roles of women in a male-dominated society influenced American postwar automotive design., This highly visual book will appeal to automotive history buffs, classic car enthusiasts, and anyone interested in midcentury fashion and design. Explore how glamour, fashion, design, and styling became the focus of automotive marketing in the postwar years. The dramatic photography, elegant fashion, and use of color and materials in midcentury automotive marketing created a groundswell of desire for new cars. Much of the marketing imagery of the period hasn't been published since it first came out, and this book features more than 400 photos, illustrations, auto brochures, and advertisements. With the expansion of the suburbs after WWII, women suddenly needed cars of their own. By adopting the fashion industry's yearly model changes, as well as hiring many designers and stylists from the fashion industry, the automobile industry made a direct appeal to the rising sophistication and influence of women. Glamour Road takes the reader on a journey, detailing how women and fashion directly influenced the traditionally male-dominated auto industry in the mid-twentieth century. Jeff Stork curates a large private automobile collection in Palm Springs, California, and Tom Dolle is an award-winning graphic designer and the creative director at Destination PSP, a product design company in Palm Springs, California. Together, Jeff and Tom produced the Cul de Sac Experience, which has become one of the most talked-about, photographed, and documented events for Modernism Week, celebrating classic cars as an integral part of modernist design.
LC Classification Number
HD9710.A2

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