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Wiederherstell ung der Verbrauchersou veränität: Wie Märkte uns manipulieren und was das Gesetz C...
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Artikelmerkmale
- Artikelzustand
- Book Title
- Restoring Consumer Sovereignty : How Markets Manipulate Us and Wh
- ISBN
- 9780190698577
- Publication Year
- 2017
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Restoring Consumer Sovereignty : How Markets Manipulate Us and What the Law Can Do about It
- Item Height
- 1.3in
- Item Length
- 6.2in
- Publisher
- Oxford University Press, Incorporated
- Item Width
- 9.3in
- Item Weight
- 0 Oz
- Number of Pages
- 360 Pages
Über dieses Produkt
Product Information
In today's highly concentrated marketplaces, social and cultural values - such as the lifestyle connotations that manufacturers and sellers confer upon their goods - often shape consumers' prior beliefs and attitudes and affect the weight given to new information by consumers who make purchasing decisions in the marketplace. Such consumer goods present the largely unexplored problem of contemporary market regulatory theory according to which an increased amount of product differentiation has rendered everyday purchasing decisions such as the choice between an iPhone or a Samsung Galaxy Note as much a matter of personal identity rather than merely one of tangible product attributes. The basic challenge for market regulators and courts in such an environment is to make markets work effectively by providing a more efficient exchange of information about consumer preferences relating to tangible product features, functions, and quality.This book demonstrates that improved legal policy can assist consumers and increase market efficiency. It acknowledges that once particular beliefs held by consumers have become culturally or socially entrenched, they are very difficult to change. What is more, changing such beliefs is no longer simply a matter of educating people through the provision of additional information. Developing a novel framework through a detailed analysis of case law relating to consumer goods markets, this book delivers an accessible introduction to the law and economics of consumer decision-making, and a forceful critique of contemporary market regulatory policy.
Product Identifiers
Publisher
Oxford University Press, Incorporated
ISBN-10
0190698578
ISBN-13
9780190698577
eBay Product ID (ePID)
237701408
Product Key Features
Publication Name
Restoring Consumer Sovereignty : How Markets Manipulate Us and What the Law Can Do about It
Format
Hardcover
Language
English
Publication Year
2017
Type
Textbook
Number of Pages
360 Pages
Dimensions
Item Length
6.2in
Item Height
1.3in
Item Width
9.3in
Item Weight
0 Oz
Additional Product Features
Lc Classification Number
K487.E3k86 2017
Reviews
"Based on a detailed analysis of case law relating to consumer goods markets, this book delivers an accessible introduction to the law and economics of consumer decision-making, and a forceful critique of contemporary market regulatory policy." -- H. W. Micklitz, Journal of Consumer Policy"Behavioral law and economics has long been limited by the unwillingness of scholars to take on the full implications of the constructedness of markets and preferences. In this impressive book, Professor Kuenzler does just that. His effort signals the beginning of a new and vital conversation for legal theory." Douglas A. Kysar, Joseph M. Field '55 Professor of Law, Yale University Law School"Adrian Kuenzler has written a subtle, idea-packed book uniting key strains of modern antitrust and intellectual property thinking. He challenges the conventional wisdom in antitrust law by drawing on the lessons of trademark law and the modern shift to protecting brands as valuable assets, above and beyond the physical characteristics of the products and services sold under those brands. In a society of experiences, consumers whose preferences are not fixedand stable need competition to enable those experiences, and the ability to deliberate about what product features to truly value. Kuenzler's analysis brings economic, psychological, and legal thoughttogether to suggest a better path forward for competition and consumer sovereignty." Rebecca Tushnet, Professor of Law, Harvard University Law School"Adrian Kuenzler's remarkable book uses insights from behavioral law and economics to offer a new perspective on the role of antitrust and intellectual property law in our modern digital economy. He offers challenging insights into ways in which market regulatory policy can support and enhance consumer sovereignty." - Daniel L. Rubinfeld, Robert L. Bridges Professor of Law and Professor of Economics Emeritus, UC Berkeley, and Professor of Law,NYU, "Based on a detailed analysis of case law relating to consumer goods markets, this book delivers an accessible introduction to the law and economics of consumer decision-making, and a forceful critique of contemporary market regulatory policy." -- H. W. Micklitz, Journal of Consumer Policy"Behavioral law and economics has long been limited by the unwillingness of scholars to take on the full implications of the constructedness of markets and preferences. In this impressive book, Professor Kuenzler does just that. His effort signals the beginning of a new and vital conversation for legal theory." Douglas A. Kysar, Joseph M. Field '55 Professor of Law, Yale University Law School "Adrian Kuenzler has written a subtle, idea-packed book uniting key strains of modern antitrust and intellectual property thinking. He challenges the conventional wisdom in antitrust law by drawing on the lessons of trademark law and the modern shift to protecting brands as valuable assets, above and beyond the physical characteristics of the products and services sold under those brands. In a society of experiences, consumers whose preferences are not fixed and stable need competition to enable those experiences, and the ability to deliberate about what product features to truly value. Kuenzler's analysis brings economic, psychological, and legal thought together to suggest a better path forward for competition and consumer sovereignty." Rebecca Tushnet, Professor of Law, Harvard University Law School "Adrian Kuenzler's remarkable book uses insights from behavioral law and economics to offer a new perspective on the role of antitrust and intellectual property law in our modern digital economy. He offers challenging insights into ways in which market regulatory policy can support and enhance consumer sovereignty." - Daniel L. Rubinfeld, Robert L. Bridges Professor of Law and Professor of Economics Emeritus, UC Berkeley, and Professor of Law, NYU, "Behavioral law and economics has long been limited by the unwillingness of scholars to take on the full implications of the constructedness of markets and preferences. In this impressive book, Professor Kuenzler does just that. His effort signals the beginning of a new and vital conversation for legal theory." Douglas A. Kysar, Joseph M. Field '55 Professor of Law, Yale University Law School "Adrian Kuenzler has written a subtle, idea-packed book uniting key strains of modern antitrust and intellectual property thinking. He challenges the conventional wisdom in antitrust law by drawing on the lessons of trademark law and the modern shift to protecting brands as valuable assets, above and beyond the physical characteristics of the products and services sold under those brands. In a society of experiences, consumers whose preferences are not fixed and stable need competition to enable those experiences, and the ability to deliberate about what product features to truly value. Kuenzler's analysis brings economic, psychological, and legal thought together to suggest a better path forward for competition and consumer sovereignty." Rebecca Tushnet, Professor of Law, Harvard University Law School "Adrian Kuenzler's remarkable book uses insights from behavioral law and economics to offer a new perspective on the role of antitrust and intellectual property law in our modern digital economy. He offers challenging insights into ways in which market regulatory policy can support and enhance consumer sovereignty." - Daniel L. Rubinfeld, Robert L. Bridges Professor of Law and Professor of Economics Emeritus, UC Berkeley, and Professor of Law, NYU, "Based on a detailed analysis of case law relating to consumer goods markets, this book delivers an accessible introduction to the law and economics of consumer decision-making, and a forceful critique of contemporary market regulatory policy." -- H. W. Micklitz, Journal of Consumer Policy "Behavioral law and economics has long been limited by the unwillingness of scholars to take on the full implications of the constructedness of markets and preferences. In this impressive book, Professor Kuenzler does just that. His effort signals the beginning of a new and vital conversation for legal theory." Douglas A. Kysar, Joseph M. Field '55 Professor of Law, Yale University Law School "Adrian Kuenzler has written a subtle, idea-packed book uniting key strains of modern antitrust and intellectual property thinking. He challenges the conventional wisdom in antitrust law by drawing on the lessons of trademark law and the modern shift to protecting brands as valuable assets, above and beyond the physical characteristics of the products and services sold under those brands. In a society of experiences, consumers whose preferences are not fixed and stable need competition to enable those experiences, and the ability to deliberate about what product features to truly value. Kuenzler's analysis brings economic, psychological, and legal thought together to suggest a better path forward for competition and consumer sovereignty." Rebecca Tushnet, Professor of Law, Harvard University Law School "Adrian Kuenzler's remarkable book uses insights from behavioral law and economics to offer a new perspective on the role of antitrust and intellectual property law in our modern digital economy. He offers challenging insights into ways in which market regulatory policy can support and enhance consumer sovereignty." - Daniel L. Rubinfeld, Robert L. Bridges Professor of Law and Professor of Economics Emeritus, UC Berkeley, and Professor of Law, NYU, "Behavioral law and economics has long been limited by the unwillingness of scholars to take on the full implications of the constructedness of markets and preferences. In this impressive book, Professor Kuenzler does just that. His effort signals the beginning of a new and vital conversation for legal theory." Douglas A. Kysar, Joseph M. Field '55 Professor of Law, Yale University Law School "Adrian Kuenzler has written a subtle, idea-packed book uniting key strains of modern antitrust and intellectual property thinking. He challenges the conventional wisdom in antitrust law by drawing on the lessons of trademark law and the modern shift to protecting brands as valuable assets, above and beyond the physical characteristics of the products and services sold under those brands. In a society of experiences, consumers whose preferences are not fixed and stable need competition to enable those experiences, and the ability to deliberate about what product features to truly value. Kuenzler's analysis brings economic, psychological, and legal thought together to suggest a better path forward for competition and consumer sovereignty." Rebecca Tushnet, Professor of Law, Harvard University Law School
Table of Content
Preface and Acknowledgments Introduction A. A Brief History of Advertising B. The Dilution Prevention Problem C. The Restoration of Consumer Sovereignty D. The Foundations of Distributed Capitalism Clarification of Terms and Scope Part One: The Dilution Prevention Problem 1 Abiding Issues A. Perplexities of Economic Discourse B. Three Recurrent Themes C. Demarcation 2 Argumentation of the Courts and Contemporary Legal Scholarship A. The Free Riding Hypothesis B. Antitrust as Dilution Law C. Intellectual Property as Dilution Law Conclusion Part Two: The Restoration of Consumer Sovereignty 3 Making Behavioralism Work A. The Revealed Preferences Principle Reexamined B. The External Incentives Paradigm Reexamined C. Lessons for the Promotion of Progress 4 Fashioning Consumer Cognitive Capability A. Incorporating the Manipulation of Consumer Preferences into Market Regulatory Theory B. The Consumer as Culturally Situated Actor: A Reinvigorated Role for Antitrust and Intellectual Property Law C. The Construction of Consumption Conclusion Part Three: The Foundations of Distributed Capitalism 5 Open Approaches to Promoting Innovation and Economic Growth A. Open Source and Commons-Based Peer Production B. Intellectual Property Law's 'Negative Space' C. Spillover Effects and Modern Infrastructure Economics D. The Rise of Collaborative Consumption 6 From Market Access to Cumulative Innovation A. The Market Access Doctrine in Antitrust and Intellectual Property Law B. Dissatisfaction with the Market Access Test C. The Puzzling Persistence of the Market Access Paradigm D. An Independent Function for Market Access Conclusion Summary of Results A. Bifurcated Markets B. Inclusive Property and Creative Consumption C. The Supremacy of Consumer Sovereignty Bibliography Table of Cases Index, Preface and AcknowledgmentsIntroductionA. A Brief History of AdvertisingB. The Dilution Prevention Problem C. The Restoration of Consumer Sovereignty D. The Foundations of Distributed Capitalism Clarification of Terms and Scope Part One: The Dilution Prevention Problem 1 Abiding IssuesA. Perplexities of Economic Discourse B. Three Recurrent Themes C. Demarcation 2 Argumentation of the Courts and Contemporary Legal Scholarship A. The Free Riding Hypothesis B. Antitrust as Dilution LawC. Intellectual Property as Dilution LawConclusion Part Two: The Restoration of Consumer Sovereignty 3 Making Behavioralism Work A. The Revealed Preferences Principle Reexamined B. The External Incentives Paradigm Reexamined C. Lessons for the Promotion of Progress 4 Fashioning Consumer Cognitive Capability A. Incorporating the Manipulation of Consumer Preferences into Market Regulatory Theory B. The Consumer as Culturally Situated Actor: A Reinvigorated Role for Antitrust and Intellectual Property Law C. The Construction of Consumption Conclusion Part Three: The Foundations of Distributed Capitalism 5 Open Approaches to Promoting Innovation and Economic Growth A. Open Source and Commons-Based Peer Production B. Intellectual Property Law's 'Negative Space' C. Spillover Effects and Modern Infrastructure EconomicsD. The Rise of Collaborative Consumption6 From Market Access to Cumulative Innovation A. The Market Access Doctrine in Antitrust and Intellectual Property Law B. Dissatisfaction with the Market Access Test C. The Puzzling Persistence of the Market Access Paradigm D. An Independent Function for Market Access ConclusionSummary of Results A. Bifurcated Markets B. Inclusive Property and Creative ConsumptionC. The Supremacy of Consumer Sovereignty BibliographyTable of CasesIndex
Copyright Date
2017
Topic
Intellectual Property / General, Intellectual Property / Copyright, Public Policy / Social Services & Welfare, General, Antitrust, Science & Technology
Lccn
2017-005677
Dewey Decimal
343.071
Intended Audience
Scholarly & Professional
Dewey Edition
23
Genre
Law, Business & Economics, Political Science
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