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eBay-Artikelnr.:364655559872
Artikelmerkmale
- Artikelzustand
- Binding
- Paperback
- Product Group
- Book
- Weight
- 1 lbs
- IsTextBook
- No
- ISBN
- 9781119272113
Über dieses Produkt
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1119272114
ISBN-13
9781119272113
eBay Product ID (ePID)
219884072
Product Key Features
Book Title
Design a Better Business : New Tools, Skills, and Mindset for Strategy and Innovation
Number of Pages
272 Pages
Language
English
Topic
Personal Success, Entrepreneurship, General, Strategic Planning, Organizational Development
Publication Year
2016
Illustrator
Yes
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
20 oz
Item Length
9.4 in
Item Width
7.1 in
Additional Product Features
Intended Audience
Trade
LCCN
2017-394420
Reviews
"This book is visually appealing and the design, illustrations and layout of the pages draw the reader in and make the journey of reading the book so interesting and informative. This book is a must read for anyone contemplating starting a business." (Management Services, June 2017)
Table Of Content
Introduction P08 Prepare P24 Point of View P46 Understand P82 Ideate P124 Prototype P152 Validate P180 Scale P214 Appendix P262
Designed by
van der Pluijm, Erik, van Lieshout, Maarten
Synopsis
This book stitches together a complete design journey from beginning to end in a way that you've likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world. This book also features over 50 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others., This book stitches together a complete design journey from beginning to end in a way that you've likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total ) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world. This book also features over 50 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others., Whether youre a business leader, aspiring entrepreneur, corporate innovator, growth investor, social impact change agent or enterprising student, Design a Better Business is the comprehensive guide to the new tools, skills and mindsets required to master ambiguity and create value from uncertainty. Design a Better Business introduces readers to the double loop design process, a practical approach to creating and growing value using collaborative and generative practices that anyone can learn and immediately try with their organizations. Youll learn personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others. With detailed visual guides to over 20 strategic tools and 48 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, Design a Better Business is the most comprehensive and practical guide on how to launch and sustain innovation as a discipline in your organization. www.designabetterbusiness.com FILLED WITH PERSONAL STORIES AND EXPERIENCES FROM 30 DESIGN PRACTITIONERS AND THOUGHT LEADERS 8 CHAPTERS 48 CASE STUDIES 20 TOOLS 24 DOWNLOADS 7 CORE SKILLS 30 DESIGNERS 36 HACKS > 150 VISUALS, This book stitches together a complete design journey from beginning to end in a way that you ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business.
LC Classification Number
HD57.7
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