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Neu: Neues, ungelesenes, ungebrauchtes Buch in makellosem Zustand ohne fehlende oder beschädigte ...
ISBN
9781119660873
Kategorie

Über dieses Produkt

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1119660874
ISBN-13
9781119660873
eBay Product ID (ePID)
22038697052

Product Key Features

Book Title
Product-Led Organization : Drive Growth by Putting Product at the Center of Your Customer Experience
Number of Pages
272 Pages
Language
English
Topic
Industries / Computers & Information Technology, Leadership, General, Commerce
Publication Year
2020
Genre
Business & Economics
Author
Todd Olson
Format
Hardcover

Dimensions

Item Height
1 in
Item Weight
16 Oz
Item Length
8.9 in
Item Width
6.1 in

Additional Product Features

Intended Audience
Trade
LCCN
2020-022830
TitleLeading
The
Dewey Edition
23
Dewey Decimal
658.575
Table Of Content
Preface ix Introducing Product-led Strategy xv Section One Leveraging Data to Create a Great Product Chapter 1 Start with the End in Mind 3 Chapter 2 You Are What You Measure 27 Chapter 3 Turning Customer Data into Insights 45 Chapter 4 How to Measure Feelings 63 Section Two Product is the Center of the Customer Experience Chapter 5 Marketing in a Product-led World 81 Chapter 6 Converting Users into Customers 95 Chapter 7 Getting Customers Off to a Fast Start Through Onboarding 99 Chapter 8 Delivering Value 121 Chapter 9 Customer Self-Service 133 Chapter 10 Renew and Expand: Creating Customers for Life 145 Section Three A New Way of Delivering Product Chapter 11 Product-led Design 157 Chapter 12 Launching and Driving Adoption 161 Chapter 13 The Art of Letting Go 175 Chapter 14 What Users Want 183 Chapter 15 Dynamic Roadmapping 195 Chapter 16 Building Modern Product Teams 207 Conclusion: A Call to Action 217 Acknowledgments 219 About the Author 221 Index 223
Synopsis
A playbook on product-led strategy for software product teams There's a common strategy used by the fastest growing and most successful businesses of our time. These companies are building their entire customer experience around their digital products, delivering software that is simple, intuitive and delightful, and that anticipates and exceeds the evolving needs of users. Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world. This book is meant to help you transform your company into a product-led organization, helping to drive growth for your business and advance your own career. It provides: A holistic view of the quantitative and qualitative insights teams need to make better decisions and shape better product experiences. A guide to setting goals for product success and measuring progress toward meeting them. A playbook for incorporating sales and marketing activities, service and support, as well as onboarding and education into the product Strategies for soliciting, organizing and prioritizing feedback from customers and other stakeholders; and how to use those inputs to create an effective product roadmap The Product-Led Organization: Drive Growth By Putting Product at the Center of Your Customer Experience was written by the co-founder and CEO of Pendo--a SaaS company and innovator in building software for digital product teams. The book reflects the author's passion and dedication for sharing what it takes to build great products., A roadmap for software product teams on designing a great user experience There was a time when companies could get away with mediocre product experiences. But not any more. Today, consumers expect products that delight. Once someone begins using a digital product, their unique experience unfolds. How you shape that experience is integral to customer satisfaction and future sales. The Data-Driven Product: How to Design, Build, and Evolve Software Customers Can't Live Without guides product teams and their leaders in designing a delightful experience directly inside their web and mobile applications. The book explains why some software products fail to measure up in the eyes of the users--and how to avoid that fate. This book helps product managers, user experience designers, team leaders, and other stakeholders create software their customers love to use. It provides: A holistic view of the quantitative and qualitative insights teams need to make better decisions and shape better product experiences A guide to setting goals for product success and measuring progress toward meeting them A playbook for incorporating sales and marketing activities, service and support, as well as onboarding and education into the product Strategies for soliciting, organizing and prioritizing feedback from customers and other stakeholders; and how to use those inputs to create an effective product roadmap The Data-Driven Product was written by a co-founder of Pendo--a SaaS company and innovator in providing software for product managers. The book reflects the author's passion and dedication to sharing what it takes to build great products.
LC Classification Number
HF5415.153.O47 2021

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