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Marketing für ein afrikanisches Kraftpaket: Wie eine Frau eine führende Marke in T...

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Neuwertig: Buch, das wie neu aussieht, aber bereits gelesen wurde. Der Einband weist keine ...
ISBN
9781727291766
Book Title
Marketing for an African PowerHouse : How One Woman Built a Leading Brand in Tanzania
Publisher
CreateSpace
Item Length
8 in
Publication Year
2018
Format
Trade Paperback
Language
English
Item Height
0.3 in
Author
Fatema Dewji
Genre
Business & Economics
Topic
Marketing / Industrial
Item Weight
6.9 Oz
Item Width
5 in
Number of Pages
126 Pages

Über dieses Produkt

Product Identifiers

Publisher
CreateSpace
ISBN-10
172729176X
ISBN-13
9781727291766
eBay Product ID (ePID)
26038671579

Product Key Features

Book Title
Marketing for an African PowerHouse : How One Woman Built a Leading Brand in Tanzania
Number of Pages
126 Pages
Language
English
Topic
Marketing / Industrial
Publication Year
2018
Genre
Business & Economics
Author
Fatema Dewji
Format
Trade Paperback

Dimensions

Item Height
0.3 in
Item Weight
6.9 Oz
Item Length
8 in
Item Width
5 in

Additional Product Features

Intended Audience
Trade
Synopsis
In a business race, how does a wounded cheetah learn to stop the bleeding and outrun everyone else? How does a decades-old family business that knew nothing about Marketing learn to stay relevant today? And how does one young woman learn to initiate powerful changes within a company while discovering her life purpose? ... In MARKETING FOR AN AFRICAN POWERHOUSE: HOW TO GET YOUR BRAND AHEAD OF THE HERD, Fatema Dewji (Marketing Head of the MeTL Group and Founder of Educate, Empower & Inspire) shares intimate stories and insights of her father's, MeTL's, and her own challenging yet sweetly rewarding journeys. Including: Her father's work ethics and how he grew one truckload of produce into a modest, respectable trading house. How their lack of understanding their consumers almost crumbled the future of the company. How Fatema approached changing mindsets before changing work systems. How she discovered MeTL's big WHY as well as her own wildest dream. How she went about building campaigns for MeTL's various products. (Yes, with specific questions, angles, and executions. Just for you, Marketing nerds ) What she has learned about Teamwork, Humility, and Giving Back. And the most inspiring woman in Fatema's life who got her and her father where they are today. Told through real-life stories, with the aid of motivational speeches, interviews, and resources from big-hearted, passionate people, this is a book for every business owner (no matter the size of your company or the mileage of your business journey) who wants to know how to connect with their crowd, as well as everyone who wishes for more personal growth in business and in Life., In a business race, how does a wounded cheetah learn to stop the bleeding and outrun everyone else? How does a decades-old family business that knew nothing about Marketing learn to stay relevant today? And how does one young woman learn to initiate powerful changes within a company while discovering her life purpose? ... In MARKETING FOR AN AFRICAN POWERHOUSE: HOW TO GET YOUR BRAND AHEAD OF THE HERD, Fatema Dewji (Marketing Head of the MeTL Group and Founder of Educate, Empower & Inspire) shares intimate stories and insights of her father's, MeTL's, and her own challenging yet sweetly rewarding journeys. Including: Her father's work ethics and how he grew one truckload of produce into a modest, respectable trading house. How their lack of understanding their consumers almost crumbled the future of the company. How Fatema approached changing mindsets before changing work systems. How she discovered MeTL's big WHY as well as her own wildest dream. How she went about building campaigns for MeTL's various products. (Yes, with specific questions, angles, and executions. Just for you, Marketing nerds!) What she has learned about Teamwork, Humility, and Giving Back. And the most inspiring woman in Fatema's life who got her and her father where they are today. Told through real-life stories, with the aid of motivational speeches, interviews, and resources from big-hearted, passionate people, this is a book for every business owner (no matter the size of your company or the mileage of your business journey) who wants to know how to connect with their crowd, as well as everyone who wishes for more personal growth in business and in Life.

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