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Nation Branding in Modern History by Carolin Viktorin (English) Hardcover Book
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Artikelmerkmale
- Artikelzustand
- ISBN-13
- 9781785339233
- Book Title
- Nation Branding in Modern History
- ISBN
- 9781785339233
Über dieses Produkt
Product Identifiers
Publisher
Berghahn Books, Incorporated
ISBN-10
1785339230
ISBN-13
9781785339233
eBay Product ID (ePID)
243085355
Product Key Features
Number of Pages
300 Pages
Publication Name
Nation Branding in Modern History
Language
English
Subject
Marketing / General, Modern / 20th Century, International Relations / General, Anthropology / Cultural & Social, International Relations / Diplomacy
Publication Year
2018
Type
Textbook
Subject Area
Political Science, Social Science, Business & Economics, History
Series
Explorations in Culture and International History Ser.
Format
Hardcover
Dimensions
Item Weight
0 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2018-018972
Dewey Edition
23
Reviews
"Reading this collection feels like one is at a workshop in which by the end of the day (in this case the end of the book) participants had worked together to gain a better understanding of the field and raised a host of new questions and concerns." * Journal of Modern History "With a particularly impressive range of case studies that include Eastern and non-European case studies, the contributors to this volume bring to light new and hitherto unexplored episodes in the history of cultural diplomacy and nation branding, all supported by a wealth of empirical detail." * Egle Rindzeviciute, Kingston University, "With a particularly impressive range of case studies that include Eastern and non-European case studies, the contributors to this volume bring to light new and hitherto unexplored episodes in the history of cultural diplomacy and nation branding, all supported by a wealth of empirical detail." * Egle Rindzeviciute, Kingston University
Series Volume Number
9
Illustrated
Yes
Dewey Decimal
327.2
Table Of Content
List of Illustrations Acknowledgements Introduction: Beyond Marketing and Diplomacy: Exploring the Historical Origins of Nation Branding Carolin Viktorin, Jessica C. E. Gienow-Hecht, Annika Estner, and Marcel K. Will PART I: BRANDING THE NATION AND SELLING THE STATE: CASE STUDIES Chapter 1. Nation Branding Amid Civil War: Publishing US Foreign Policy Documents to Define and Defend the Republic, 1861-66 William B. McAllister Chapter 2. From the Moralizing Appeal for Patriotic Consumption to Nation Branding: Austria and Switzerland Oliver Kühschelm Chapter 3. Branding Internationalism: Displaying Art and International Cooperation in the Interwar Period Ilaria Scaglia Chapter 4. High Culture to the Rescue: Japan's Nation Branding in the United States, 1934-40 John Gripentrog Chapter 5. All Publicity is Good Publicity? Advertising, Public Relations, and the Branding of Spain in the United Kingdom, 1945-69 Carolin Viktorin Chapter 6. The Art of Branding: Rethinking American Cultural Diplomacy during the Cold War Michael L. Krenn Chapter 7. Suriname: Nation Building and Nation Branding in a Postcolonial State, 1945-2015 Rosemarijn Hoefte Chapter 8. A New Brand for Postcommunist Europe Beata Ociepka PART II: PROMISES AND CHALLENGES OF NATION BRANDING: COMMENTARIES ON CASE STUDIES Chapter 9. Historicizing the Relationship between Nation Branding and Public Diplomacy Justin Hart Chapter 10. Nation Branding: A Twenty-First Century Tradition Melissa Aronczyk Chapter 11. The History of Nation Branding and Nation Branding as History Mads Mordhorst Annotated Sources Preface: The Diversity of Primary Sources and the Concept of Nation Branding Introduction to Baron Dan Ino, "The Japanese People and their Gardens" (1935) John Gripentrog Images from the 1935-36 International Exhibition of Chinese Art in London Ilaria Scaglia A Memorandum on the Advancing American Art Fiasco of 1947 Michael L. Krenn Index
Synopsis
A recent coinage within international relations, "nation branding" designates the process of highlighting a country's positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power., New theme: nation branding and history New approach: introduces a new way of thinking about nation self-projection in the international arena Comparison: a comparative book on the history of nation branding - there is none to date Intercontinental approach: that comparison reaches across several continents, including North and South America, Europe, Asia Interdisciplinary: historical analysis joined by expertise of media/communication scholars, political scientists Past and Present: connects present discourses on the nation's performance/representation with analysis of the past
LC Classification Number
JZ1305 .N339 2018
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Verkäuferbewertungen (1'073'547)
- n***i (5)- Bewertung vom Käufer.Letzter MonatBestätigter KaufMy statue was exactly as described, it was un-opened and in perfect condition! Totally wirth the price. Getting it shipped took a little long but the seller was very responsive when I messaged and sent me the tracking as soon as it was available. Plus they did a good job packaging it well enough that despite being banged up on the outside my item was completely undamaged.
- m***4 (1623)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufLeaving positive feedback because 1) item was packed well & arrived as described 2) seller did give partial refund when subsequent price dropped below org purchase price. 3) communication was quick However, there was a downside to this transaction -item listed as in-stock but ended up waiting nearly a month for them to get it from their distributer then ship it to me (bought June 29th, arrived around July 21). Auction said 12-15 days. Better clarity would have prevented lot of frustrationStreet Fighter II - Guile (Player 2) Figure - 6 Inch (Nr. 365698737394)
- c***a (121)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThe seller was very responsive and answered me on a timely matter. The product itself came in its packaging and was new, not used at all. The packaging was not beat up or anything, safely delivered to my mailbox. No mix ups and zero stress with delivery. The price for the product is completely understandable for the product. I really appreciate the seller and I am very happy to have purchased through this seller. Completely trustable!Mosby's Pharmacy Technician: Principles and Practice by Elsevier Inc (English) P (Nr. 396170382415)