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eBay-Artikelnr.:365544408460
Artikelmerkmale
- Artikelzustand
- ISBN
- 9781637742167
Über dieses Produkt
Product Identifiers
Publisher
BenBella Books
ISBN-10
1637742169
ISBN-13
9781637742167
eBay Product ID (ePID)
13057249656
Product Key Features
Book Title
High-Velocity Digital Marketing : Silicon Valley Secrets to Create Breakthrough Revenue in Record Time
Number of Pages
Xiv, 235 Pages, 100 Pages
Language
English
Topic
Marketing / General, E-Commerce / Internet Marketing, Commerce, Marketing / Research
Publication Year
2022
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
14.3 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
LCCN
2022-018180
Reviews
"""If you want to remain steeped in the traditional four Ps approach in marketing, this book isn''t for you. However, if you are ready to step up and build a high-velocity digital marketing strategy that quickly produces results, read on."" --David Meerman Scott, Entrepreneur, business growth strategist, and bestselling author of twelve books, including Fanocracy and The New Rules of Marketing and PR ""The best marketing business book of the year! Steven Kahan delivers. He inspires. High Velocity Digital Marketing is a testament to Kahan''s''s profound grasp of digital marketing. Marketing leaders will reap the benefits of this book for years to come."" --Kevin Klausmeyer, current or past Board Member of multiple companies including KnowBe4, Jamf, Cloudera, Callidus Software, Sourcefire and Quest Software "" High-Velocity Digital Marketing is a compelling guidebook to accelerating revenue at reasonable cost. Marketing methods are changing fast, and Steven is at the forefront. He delivers valuable insider knowledge and shares today''s best strategies to be wildly successful in modern sales and marketing."" --Mike Triplett, Managing Director, Insight Venture Partners ""Steve is an exceptional marketing innovator and practitioner. His high-velocity marketing strategies are methodical, comprehensive and modern. Given today''s fragmented and pervasive marketing landscape, Steve provides a clear process for developing the focus and creative energy required to execute successful marketing strategies and campaigns."" --Darren Guccione, CEO & Co-Founder of Keeper Security"" ""Steven Kahan is an experienced and knowledgeable CMO who shows marketers how to connect with buyers and build crazy-effective digital marketing strategies. I''ve seen companies of all sizes follow Kahan''s guidance and surpass their biggest and best-funded competitors. This marketing technology playbook will level the playing field."" --Jonathan Cogley, Founder of LogicBoost Labs ""Yet again, Kahan has written a how-to accelerate revenue growth based on years of doing it at some of the most successful technology companies on the planet--a compelling read that provides practical, step-by-step strategies to market in ways that create authentic connections with B2B buyers throughout their purchase journeys. This book will profoundly change the face of today''s business marketing."" --Josiah Sternfeld, CEO, Integrous Marketing ""By embracing the strategies in this incredible book, you will totally transform your business. I had a front row seat watching Steven Mark Kahan build a marketing strategy that drove massive sales- without a huge budget. Every company can benefit from reading this book."" --Hugh Burnham, CEO, Lumina Communications ""Kahan''s command and control of the most winning go-to-market strategies through levering the optimal blend of technology, metrics and management is unparalleled. The application of these principals is in large part directly correlated to the success I have enjoyed in selling for the past 20 years."" --Damon Tompkins, Chief Revenue Officer of Delinea ""Finally, a no-fluff marketing book written to help CMOs take the ideas presented and put them into action immediately. Kahan pairs a valuable and insightful look into today''s buyer journey with a detailed playbook that shows marketers exactly how to win revenue against tough competition."" --Philip Vorobeychik, Managing Director of Vertica Capital Partners ""This is absolutely the best book on the new world of marketing. High Velocity Digital offers groundbreaking strategies that will reinvent the way CMOs support sales success. As I read it, I literally underlined every sentence. I went through two hi-lighters before I finished."" --Simon Azzopardi, CEO , WeScale Global "
Dewey Edition
23
Dewey Decimal
658.872
Synopsis
High-Velocity Digital Marketing provides B2B sales and marketing teams with a blueprint for quickly accelerating revenue growth 67 percent of B2B buyers no longer prefer to interact with sales representatives when making purchasing decisions. Gathering information online is now the hallmark of the buying process. During his 30+ year career, Steven Mark Kahan has developed a digital marketing blueprint that helps companies quickly increase revenue in brutally competitive markets. In High-Velocity Digital Marketing , he lays out how you can: - Set in motion a modern marketing strategy to dramatically increase revenue growth in record time - Create content that resonates with your ideal target customers - Drive more visitors to your website without paying for ads - Build digital demand generation campaigns that quickly deliver more leads, sales pipeline, and revenue - Improve your website to convert at least 5 percent of traffic to leads - Leverage public relations so it contributes to revenue growth - Synchronize your sales and marketing teams in order to close prospects faster and at a higher rate Marketing online is no longer one of the ways to market--it is the way to do marketing. High-Velocity Digital Marketing is your essential, easy-to-implement guide to getting found online, providing the most critical information, and getting your buyers to purchase--fast., High-Velocity Digital Marketing provides B2B sales and marketing teams with a blueprint for quickly accelerating revenue growth 67 percent of B2B buyers no longer prefer to interact with sales representatives when making purchasing decisions. Gathering information online is now the hallmark of the buying process. During his 30+ year career, Steven Mark Kahan has developed a digital marketing blueprint that helps companies quickly increase revenue in brutally competitive markets. In High-Velocity Digital Marketing , he lays out how you can: Set in motion a modern marketing strategy to dramatically increase revenue growth in record time Create content that resonates with your ideal target customers Drive more visitors to your website without paying for ads Build digital demand generation campaigns that quickly deliver more leads, sales pipeline, and revenue Improve your website to convert at least 5 percent of traffic to leads Leverage public relations so it contributes to revenue growth Synchronize your sales and marketing teams in order to close prospects faster and at a higher rate Marketing online is no longer one of the ways to market--it is the way to do marketing. High-Velocity Digital Marketing is your essential, easy-to-implement guide to getting found online, providing the most critical information, and getting your buyers to purchase--fast.
LC Classification Number
HF5415.1265.K35 2022
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Great Book Prices Store
96,6% positive Bewertungen•1.3 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (381'370)
- t***l (94)- Bewertung vom Käufer.Letzter MonatBestätigter Kaufexcellent foraging reference, fast shipping. Item as described
- w***- (17)- Bewertung vom Käufer.Letzter MonatBestätigter KaufGreat
- p***o (471)- Bewertung vom Käufer.Letzter MonatBestätigter KaufGreat item. Brand new. Great price. Free shipping. Item took a long time to ship but it is hard to complain about free service. Shipped in a flimsy plastic envelope but per the last comment very much in line with free. Arrived in perfect condition.