All New Don't Think of an Elephant! : Know Your Va

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ISBN
9781603585941
Kategorie

Über dieses Produkt

Product Identifiers

Publisher
Rizzoli International Publications, Incorporated
ISBN-10
160358594X
ISBN-13
9781603585941
eBay Product ID (ePID)
11038530461

Product Key Features

Book Title
All New Don't Think of an Elephant! : Know Your Values and Frame the Debate
Number of Pages
192 Pages
Language
English
Topic
Political Process / Campaigns & Elections, American Government / General, Political Ideologies / Conservatism & Liberalism
Publication Year
2014
Genre
Political Science
Author
George Lakoff
Format
Trade Paperback

Dimensions

Item Height
0.5 in
Item Weight
8.6 Oz
Item Length
8.3 in
Item Width
5.4 in

Additional Product Features

Intended Audience
Trade
LCCN
2015-431374
Reviews
"Lakoff single-handedly convinced liberals of the importance of language in winning political battles. Now he's back to finish what he started."--Markos Moulitsas, founder and publisher, Daily Kos, "When the original Don't Think of an Elephant! came out in in 2004, Lakoff showed us that progressive Democrats voted on values, not issues-just like the right. Now, Dr. Lakoff is back to prevent a relapse of bad framing. The ALL NEW Don't Think of an Elephant! is a must read, every bit as important as the first edition. This time we have to train ourselves to think for the long term. Buy this book, memorize it, and teach it to your children. Progressives may be smart, but we don't communicate our ideas well. This book is the blueprint for how to do better."--Howard Dean, former chair of the Democratic National Committee and founder of Democracy for America, "When the original Don't Think of an Elephant! came out in2004, Lakoff showed us that progressive Democrats voted on values, not issues--just like the right. Now, Dr. Lakoff is back to prevent a relapse of bad framing. The ALL NEW Don't Think of an Elephant! is a must read, every bit as important as the first edition. This time we have to train ourselves to think for the long term. Buy this book, memorize it, and teach it to your children. Progressives may be smart, but we don't communicate our ideas well. This book is the blueprint for how to do better."--Howard Dean, former chair of the Democratic National Committee and founder of Democracy for America, "The All New Don't Think of an Elephant! is an indispensable tool for progressives--packed with new thinking on framing issues that are hotly debated right now, and new insights on how to reclaim the political debate on meaningful terms that can yield true progress, not just political gains."--Jennifer M. Granholm, former governor of Michigan, "When the original Don't Think of an Elephant! came out in in 2004, Lakoff showed us that progressive Democrats voted on values, not issues--just like the right. Now, Dr. Lakoff is back to prevent a relapse of bad framing. The ALL NEW Don't Think of an Elephant! is a must read, every bit as important as the first edition. This time we have to train ourselves to think for the long term. Buy this book, memorize it, and teach it to your children. Progressives may be smart, but we don't communicate our ideas well. This book is the blueprint for how to do better."--Howard Dean, former chair of the Democratic National Committee and founder of Democracy for America, "Lakoff single-handedly convinced liberals of the importance of language in winning political battles. Now he's back to finish what he started." --Markos Moulitsas, founder and publisher, Daily Kos "The All New Don't Think of an Elephant! is an indispensable tool for progressives--packed with new thinking on framing issues that are hotly debated right now, and new insights on how to reclaim the political debate on meaningful terms that can yield true progress, not just political gains." --Jennifer M. Granholm, former governor of Michigan "When the original Don't Think of an Elephant! c ame out in2004, Lakoff showed us that progressive Democrats voted on values, not issues--just like the right. Now, Dr. Lakoff is back to prevent a relapse of bad framing. The ALL NEW Don't Think of an Elephant! is a must read, every bit as important as the first edition. This time we have to train ourselves to think for the long term. Buy this book, memorize it, and teach it to your children. Progressives may be smart, but we don't communicate our ideas well. This book is the blueprint for how to do better." --Howard Dean, former chair of the Democratic National Committee and founder of Democracy for America
TitleLeading
The
Edition Description
Anniversary,Special
Synopsis
Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today's essential issues. Called the "father of framing" by The New York Times, Lakoff explains how framing is about ideas --ideas that come before policy, ideas that make sense of facts, ideas that are pro active not re active, positive not negative, ideas that need to be communicated out loud every day in public. The ALL NEW Don't Think of an Elephant picks up where the original book left off--delving deeper into how framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more. In this updated and expanded edition, Lakoff, urges progressives to go beyond the typical laundry list of facts, policies, and programs and present a clear moral vision to the country--one that is traditionally American and can become a guidepost for developing compassionate, effective policy that upholds citizens' well-being and freedom., Since it became an international bestseller in 2004, Don't Think of an Elephant! has been the definitive handbook for progressives who want to articulate their goals and values to voters, understand how conservatives think and why people often vote against their best interests, and frame the political debate. Completely revised and updated to tackl, "[Lakoff is] the father of framing."-- The New York Times "An indispensable tool for progressives--packed with new thinking on framing issues that are hotly debated right now."--Jennifer M. Granholm, former governor of Michigan Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today's essential issues. Called the "father of framing" by The New York Times, Lakoff explains how framing is about ideas --ideas that come before policy, ideas that make sense of facts, ideas that are pro active not re active, positive not negative, ideas that need to be communicated out loud every day in public. The ALL NEW Don't Think of an Elephant! picks up where the original book left off--delving deeper into how framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more. In this updated and expanded edition, Lakoff, urges progressives to go beyond the typical laundry list of facts, policies, and programs and present a clear moral vision to the country--one that is traditionally American and can become a guidepost for developing compassionate, effective policy that upholds citizens' well-being and freedom., Since it became an international bestseller in 2004, Don't Think of an Elephant! has been the definitive handbook for progressives who want to articulate their goals and values to voters, understand how conservatives think and why people often vote against their best interests, and frame the political debate. Completely revised and updated to tackle today s issues, the 10th Anniversary Edition not only explains what framing is and how it works but also reveals why, after a brief stint of winning the framing wars in the 2008 elections, the Democrats have gone back to losing them, and what can be done about it. In this powerful new volume, George Lakoff delves into the issues that will dominate the midterm elections in 2014, the coming presidential elections, and beyond. He examines the current progressive and conservative frames on climate change, inequality, immigration, education, abortion, marriage, healthcare, national security, energy, and more. He explores why some issues have been difficult to frame, guides readers on how to frame complex issues without losing important context, and drives home the important differences between framing and spin. Do you think facts alone can win a debate? Do you think you know what makes a Tea Party follower tick? Do you think you understand how to communicate on key issues that can improve peoples lives? Whether you answer yes or no, the insights in Don t Think of an Elephant! will not only surprise you, but also give you the tools you need to develop frames that work, and eradicate frames that backfire."
LC Classification Number
JA85.2.U6L35 2014

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