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Brands, Competition Law and IP by Deven R. Desai (English) Hardcover Book
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Artikelmerkmale
- Artikelzustand
- ISBN-13
- 9781107103467
- Book Title
- Brands, Competition Law and IP
- ISBN
- 9781107103467
Über dieses Produkt
Product Identifiers
Publisher
Cambridge University Press
ISBN-10
1107103460
ISBN-13
9781107103467
eBay Product ID (ePID)
211322614
Product Key Features
Number of Pages
282 Pages
Publication Name
Brands, Competition Law and IP
Language
English
Publication Year
2015
Subject
Consumer Guides, Marketing / General, Intellectual Property / Trademark, Antitrust
Type
Not Available
Subject Area
Law, Reference, Business & Economics
Format
Hardcover
Dimensions
Item Height
0.8 in
Item Weight
19.4 Oz
Item Length
9.3 in
Item Width
6.3 in
Additional Product Features
LCCN
2015-006121
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
343.08
Intended Audience
Scholarly & Professional
Table Of Content
Introduction Deven R. Desai, Ioannis Lianos and Spencer Weber Waller; Part I. Brands, Price Theory and Business Studies' Perspectives: 1. An introduction to the competitive effects of branding Peter Davis and Kirsten Edwards-Warren; 2. Bayer or Walgreen's? The relationship of premium and value brands in the United States James Langenfeld, Wenqing Li and Sophie Yang; 3. The value of brands and the challenge of free riding Tony Appleton and John Noble; Part II. Brands and Competition Law: 4. Brands, competition and antitrust law Deven R. Desai and Spencer Weber Waller; 5. Brands and brand management: insights from marketing for antitrust Gregory T. Gundlach and Joan M. Phillips; 6. Brands and market power: a bird's eye view Daniel A. Crane; 7. The two sides of brand marketing: reconsidering competition law governing distribution restraints Warren S. Grimes; 8. Brands, product differentiation and EU competition law Ioannis Lianos; 9. Private labels, brands and competition law enforcement Ariel Ezrachi and Ketan Ahuja; Part III. Brands and IP Law: 10. Trademark dilution and the management of brands: implications of the Trademark Dilution Revision Act for marketing and marketing research John D. Mittelstaedt; 11. Trademark law meets branding? Ilanah Fhima; 12: Brands, firms and competition Andrew Griffiths.
Synopsis
Brands and brand management have become a central feature of the modern economy. Yet, the reality of modern branding is not adequately taken into account in the law. This volume begins the process of broadening the legal understanding of brands by explaining what brands are and how they function., Brands and brand management have become a central feature of the modern economy and a staple of business theory and business practice. Contrary to the law's conception of trademarks, brands are used to indicate far more than source and/or quality. This volume begins the process of broadening the legal understanding of brands by explaining what brands are and how they function, how trademark and antitrust/competition law have misunderstood brands, and the implications of continuing to ignore the role brands play in business competition. This is the first book to engage with the topic from an interdisciplinary perspective, hence it will be a must-have for all those interested in the phenomenon of brands and how their function is recognized by the legal system. The book integrates both a competition and an intellectual property law dimension and explores the regulatory environment and case law in both Europe and the United States.
LC Classification Number
K1569.A6 B73 2015
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grandeagleretail
98,8% positive Bewertungen•2.8 Mio. Artikel verkauft
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Verkäuferbewertungen (1'076'057)
- n***i (5)- Bewertung vom Käufer.Letzter MonatBestätigter KaufMy statue was exactly as described, it was un-opened and in perfect condition! Totally wirth the price. Getting it shipped took a little long but the seller was very responsive when I messaged and sent me the tracking as soon as it was available. Plus they did a good job packaging it well enough that despite being banged up on the outside my item was completely undamaged.
- r***b (116)- Bewertung vom Käufer.Letzter MonatBestätigter KaufGraphic novel album was sealed, NM, great value. Seller was great and responsive to communication. Item initially did not arrive despite tracking and me calling USPS, and seller was willing to provide refund to make it right. Ultimately the package showed up days later, which was baffling; seller provided A+ customer service through all of this. Thank You!
- 2***0 (4)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThe basket is perfectly what I ordered and as listed. It came in the factory packaging and was perfect upon delivery. Thank you postal service lol. The delivery took way longer than listed though, it was listed to come in a week from purchase, but took a whole month. I had some concerns at first, but communication with the company was top notch and they were very professional and answered most of my questions satisfyingly. Just prepare for a longer wait than listed, but I got what I bought lol.