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Transformation Ihrer Markteinführun
by Rangan, V. Kasturi; Bell, Marie | HC | VeryGood
US $5,74
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Standort: Aurora, Illinois, USA
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eBay-Artikelnr.:373750291044
Artikelmerkmale
- Artikelzustand
- Sehr gut
- Hinweise des Verkäufers
- Binding
- Hardcover
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- Yes
- ISBN
- 1591397669
Über dieses Produkt
Product Identifiers
Publisher
Harvard Business Review Press
ISBN-10
1591397669
ISBN-13
9781591397663
eBay Product ID (ePID)
50353973
Product Key Features
Book Title
Transforming Your Go-To-Market Strategy : the Three Disciplines of Channel Management
Number of Pages
304 Pages
Language
English
Topic
Marketing / General, Distribution, Management
Publication Year
2006
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.1 in
Item Weight
21.6 Oz
Item Length
9.6 in
Item Width
6.5 in
Additional Product Features
Intended Audience
Trade
LCCN
2005-030893
Dewey Edition
22
Dewey Decimal
658.8/7
Synopsis
Most distribution channels are outdated and unwieldy, serving neither customers nor channel partners adequately. Despite new technologies that have streamlined many transactions and processes, a general lack of leadership combined with flawed and deeply ingrained structures make distribution channels exceedingly difficult to change. What companies need, says V. Kasturi Rangan, is a new approach to going to market - channel stewardship - that simultaneously addresses customers' best interests and drives profits for all channel partners. In "Transforming Your Go-to-Market Strategy", Rangan shows how any member of a distribution channel can adopt this role and learn how to shape an effective, constantly evolving, and mutually beneficial channel strategy. This book outlines three disciplines that companies must master to navigate the complex distribution environment successfully: map the industry channel, build and edit one's own channel continuously to best serve customers, and align and influence one's channel value chain to ensure that all parties reap appropriate rewards. Rangan also provides guidance on managing multiple channels, integrating the Internet into a channel strategy, and overcoming common barriers that impede transformation. A fresh approach to designing and managing channels for the long term, this book helps firms expand value for customers, partners, and the bottom line., Most distribution channels are outdated and unwieldy, serving neither customers nor channel partners adequately. Despite new technologies that have streamlined many transactions and processes, a general lack of leadership combined with flawed and deeply ingrained structures make distribution channels exceedingly difficult to change. What companies need, says V. Kasturi Rangan, is a new approach to going to market - channel stewardship - that simultaneously addresses customers' best interests and drives profits for all channel partners. In Transforming Your Go-to-Market Strategy, Rangan shows how any member of a distribution channel can adopt this role and learn how to shape an effective, constantly evolving, and mutually beneficial channel strategy. This book outlines three disciplines that companies must master to navigate the complex distribution environment successfully: map the industry channel, build and edit one's own channel continuously to best serve customers, and align and influence one's channel value chain to ensure that all parties reap appropriate rewards. Rangan also provides guidance on managing multiple channels, integrating the Internet into a channel strategy, and overcoming common barriers that impede transformation. A fresh approach to designing and managing channels for the long term, this book helps firms expand value for customers, partners, and the bottom line., Most distribution channels are outdated and unwieldy, serving neither customers nor channel partners adequately. Despite new technologies that have streamlined many transactions and processes, a general lack of leadership combined with flawed and deeply ingrained structures make distribution channels exceedingly difficult to change. What companies need, says V. Kasturi Rangan, is a new approach to going to market - channel stewardship - that simultaneously addresses customers' best interests and drives profits for all channel partners. In Transforming Your Go-to-Market Strategy, Rangan shows how any member of a distribution channel can adopt this role and learn how to shape an effective, constantly evolving, and mutually beneficial channel strategy. This book outlines three disciplines that companies must master to navigate the complex distribution environment successfully: map the industry channel, build and edit one's own channel continuously to best serve customers, and align and influence one's channel value chain to ensure that all parties reap appropriate rewards. Internet into a channel strategy, and overcoming common barriers that impede transformation. A fresh approach to designing and managing channels for the long term, this book helps firms expand value for customers, partners, and the bottom line.
LC Classification Number
HF5415.129.R36 2006
Artikelbeschreibung des Verkäufers
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98,9% positive Bewertungen•19.8 Mio. Artikel verkauft
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- 4***6 (176)- Bewertung vom Käufer.Letzter MonatBestätigter KaufI was told it would be September until I saw this book, then it showed up today, I consider that very good. Book itself is in decent condition for being used.
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ThriftBooks
98,9% positive Bewertungen•19.8 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (5'715'676)
- n***a (555)- Bewertung vom Käufer.Letzter MonatBestätigter KaufBook looks good. No issues. Would buy from again. Thank you ThriftBooks!!
- i***z- Bewertung vom Käufer.Letzter MonatBestätigter KaufVERY pleased with purchase. I am a repeat customer because this seller always delivers; as described, packages nicely and ships quickly. I would definitely recommend this seller!
- 4***6 (176)- Bewertung vom Käufer.Letzter MonatBestätigter KaufI was told it would be September until I saw this book, then it showed up today, I consider that very good. Book itself is in decent condition for being used.