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Strategische Vorausschau: Ein neuer Blick auf Szenarien von Alfred Allen Marcus, Alfred A.

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Artikelzustand
Neu: Neues, ungelesenes, ungebrauchtes Buch in makellosem Zustand ohne fehlende oder beschädigte ...
ISBN
9780230611726
Subject Area
Philosophy, Social Science, Business & Economics
Publication Name
Strategic Foresight : a New Look at Scenarios
Publisher
Palgrave Macmillan
Item Length
9.5 in
Subject
Leadership, Industries / General, Epistemology, Future Studies, Strategic Planning
Publication Year
2009
Type
Textbook
Format
Hardcover
Language
English
Item Height
0.7 in
Author
Alfred Allen Marcus, Alfred Marcus, Alfred A. Marcus
Item Weight
16.8 Oz
Item Width
6.3 in
Number of Pages
Xv, 209 Pages

Über dieses Produkt

Product Identifiers

Publisher
Palgrave Macmillan
ISBN-10
0230611729
ISBN-13
9780230611726
eBay Product ID (ePID)
66571232

Product Key Features

Number of Pages
Xv, 209 Pages
Language
English
Publication Name
Strategic Foresight : a New Look at Scenarios
Publication Year
2009
Subject
Leadership, Industries / General, Epistemology, Future Studies, Strategic Planning
Type
Textbook
Author
Alfred Allen Marcus, Alfred Marcus, Alfred A. Marcus
Subject Area
Philosophy, Social Science, Business & Economics
Format
Hardcover

Dimensions

Item Height
0.7 in
Item Weight
16.8 Oz
Item Length
9.5 in
Item Width
6.3 in

Additional Product Features

Intended Audience
Scholarly & Professional
Dewey Edition
22
Reviews
" Strategic Foresight deserves to be widely read and discussed. The book holds that decision makers should imagine multiple possibilities and that predicting futures is less useful than shaping better futures. This constructive approach can have beneficial impacts for our feelings about our futures, our ability to mold our futures, and the futures we achieve." William H Starbuck, Professor in Residence, University of Oregon "In this timely and practical book, Alfred Marcus draws on his extensive knowledge of strategy, business, and society to show companies and their members how to systematically read the future, unlock its mysteries, and indeed take part in writing it." Moshe Farjoun, The Schulich School of Business, Canada., " Strategic Foresight deserves to be widely read and discussed. The book holds that decision makers should imagine multiple possibilities and that predicting futures is less useful than shaping better futures. This constructive approach can have beneficial impacts for our feelings about our futures, our ability to mold our futures, and the futures we achieve." -William H Starbuck, Professor in Residence, University of Oregon   "In this timely and practical book, Alfred Marcus draws on his extensive knowledge of strategy, business, and society to show companies and their members how to systematically read the future, unlock its mysteries, and indeed take part in writing it." -Moshe Farjoun, The Schulich School of Business, Canada., " Strategic Foresight deserves to be widely read and discussed. The book holds that decision makers should imagine multiple possibilities and that predicting futures is less useful than shaping better futures. This constructive approach can have beneficial impacts for our feelings about our futures, our ability to mold our futures, and the futures we achieve." -William H Starbuck, Professor in Residence, University of Oregon "In this timely and practical book, Alfred Marcus draws on his extensive knowledge of strategy, business, and society to show companies and their members how to systematically read the future, unlock its mysteries, and indeed take part in writing it." -Moshe Farjoun, The Schulich School of Business, Canada., "Strategic Foresightdeserves to be widely read and discussed. The book holds that decision makers should imagine multiple possibilities and that predicting futures is less useful than shaping better futures. This constructive approach can have beneficial impacts for our feelings about our futures, our ability to mold our futures, and the futures we achieve." -William H Starbuck, Professor in Residence, University of Oregon   "In this timely and practical book, Alfred Marcus draws on his extensive knowledge of strategy, business, and society to show companies and their members how to systematically read the future, unlock its mysteries, and indeed take part in writing it." -Moshe Farjoun, The Schulich School of Business, Canada.
Number of Volumes
1 vol.
Illustrated
Yes
Dewey Decimal
658.4012
Table Of Content
Introduction Meeting the Challenges of the Future Thinking about the Future The Challenges Businesses Face Population and Security Challenges Political and Economic Challenges Energy and Environmental Challenges Technology to the Rescue? Further Reading
Synopsis
This book provides students and line managers in organizations with the means to create better scenarios and to use them to create winning business strategies. The book covers scenarios such as: economic outlooks; political environments; acquisitions; downsizing, and more.
LC Classification Number
HD30.28

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