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Saving the Corporate Soul & (Who Knows?) Vielleicht dein eigenes: Acht Prinzipien für...
by Batstone, David | HC | LikeNew
US $7,79
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eBay-Artikelnr.:375799191142
Artikelmerkmale
- Artikelzustand
- Neuwertig
- Hinweise des Verkäufers
- Binding
- Hardcover
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- Yes
- ISBN
- 9780787964801
Über dieses Produkt
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0787964808
ISBN-13
9780787964801
eBay Product ID (ePID)
2381530
Product Key Features
Book Title
Saving the Corporate Soul - And (Who Knows) Maybe Your Own : The Eight Principles for Creating and Preserving Integrity and Profitability Without Selling Out
Number of Pages
288 Pages
Language
English
Topic
Leadership, Business Ethics
Publication Year
2003
Illustrator
Yes
Genre
Business & Economics
Book Series
JB Us Non-Franchise Leadership Ser.
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
17.2 Oz
Item Length
9.2 in
Item Width
6.3 in
Additional Product Features
Intended Audience
Trade
LCCN
2002-154858
Reviews
Batstone ( Business 2.0 ) provides the tools, strategies, and inspiration to revitalize corporations and their employees. He describes eight principles for doing business honestly and openly and cites examples of firms like Timberland, GM, and Clif Bar candy as evidence that principled companies excel over the long haul. (Best Business Books 2003, Library Journal , March 15, 2004) "At this moment, the corporation sorely needs leaders...to live with soul," declares Batstone, a founding editor of Business 2.0 in this timely overview contrasting integrity-challenged companies with those that are both principled and profitable. Batstone concisely organizes his principles, laying out a variety of predicaments companies face and proposing alternatives that promise to win supporters rather than generate enemies and mass resignations by valued employees. Among his principles: connection with the community, customer care, valuing workers and respecting the environment. Batstone brings up financial reasons for companies to change their ethical tunes; he cites studies howing that people who are choosing an employer rank corporate reputation second and admits that consumers regard very few companies as excellent corporate citizens. Aware of potential resistance, Batstone explains how to adopt each principle in stages and provides practical guidelines for moving forward. In considering a company's environmental accountability, for example, he develops a 10-step plan to defuse environmental conflict among parties and repla ce screaming matches with mutually respectful discussions. Similarly fresh and useful are his thoughts on the challenges of globalization and deepening involvement with the community, two areas that many companies, including Nike and Home Depot, have found more perilous than they expected. Agent, Mark Tauber, (May) Forecast: Jossey-Bass plans to spread the word on Batstone's appealing principles with a $100,000 ad/promo budget that will include airport and transit advertising in New York, Washington, Boston and San Francisco. These efforts should make a good dent in the 100,000-copy first printing. ( Publishers Weekly , April 7, 2003)
Series Volume Number
8
Table Of Content
Introduction: Values Make the Company.Chapter 1: Leadership and Governance. The directors and executives of a company will align their personal interests with the fate of stakeholders and act in a responsible way to ensure the viability of the enterprise.Chapter 2: Transparency and Integrity. A company's business operations will be transparent to shareholders, employees, and the public, and its executives will stand by the integrity of their decisions.Chapter 3: Community. A company will think of itself as part of a community as well as a market.Chapter 4: Customer Care. A company will represent its products honestly to customers and honor their dignity up to and beyond a transaction.Chapter 5: Valuing the Worker. The worker will be treated as a valuable team member, not just a hired hand.Chapter 6: Respect for the Environment. The environment will be treated as a silent stakeholder, a party to which the company is wholly accountable.Chapter 7: Equality and Diversity. A company will strive for balance, diversity, and equality in its relationships with workers, customers, and suppliers.Chapter 8: Globalization. A company will pursue international trade and production based on respect for the rights of workers and citizens of trade partner nations.Conclusion: From Success to Significance.Notes.Acknowledgments.The Author.Index.
Synopsis
Every day the media reports on the latest corporation guilty of financial misconduct and public deception. Insider trading, fraudulent accounting, outlandish executive pay and perks_ a steady stream of scandals scars the business landscape. But the corporate crisis is as much spiritual as it is financial. More than ever, the time is ripe for Saving the Corporate Soul. In this hard-hitting, thought-provoking book, David Batstone shows that a corporation has the potential to act with soul when it aligns its missions with the values of its workers and puts its resources at the service of the people it employs and the public it serves. He offers companies and their employees eight sound principles for "doing the right thing" and_ citing examples from firms like Timberland, General Motors, Clif Bar, and BP_ offers evidence that principled companies will excel financially over the long haul., Every day the media reports on the latest corporation guilty of financial misconduct and public deception. Insider trading, fraudulent accounting, outlandish executive pay and perks-- a steady stream of scandals scars the business landscape. But the corporate crisis is as much spiritual as it is financial. More than ever, the time is ripe for Saving the Corporate Soul. In this hard-hitting, thought-provoking book, David Batstone shows that a corporation has the potential to act with soul when it aligns its missions with the values of its workers and puts its resources at the service of the people it employs and the public it serves. He offers companies and their employees eight sound principles for "doing the right thing" and-- citing examples from firms like Timberland, General Motors, Clif Bar, and BP-- offers evidence that principled companies will excel financially over the long haul.
LC Classification Number
HD57.7.B378 2003
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ThriftBooks
98,9% positive Bewertungen•19.7 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (5'686'435)
- e***t (389)- Bewertung vom Käufer.Letzter MonatBestätigter KaufAs described. Great transaction.
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