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Sales Genius : A Masterclass in Successful Selling by Richard Israel PB 2000
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Standort: Cortland, New York, USA
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eBay-Artikelnr.:375895405419
Artikelmerkmale
- Artikelzustand
- ISBN
- 9780566082092
Über dieses Produkt
Product Identifiers
Publisher
Ashgate Publishing, The Limited
ISBN-10
0566082098
ISBN-13
9780566082092
eBay Product ID (ePID)
1079943
Product Key Features
Number of Pages
262 Pages
Language
English
Publication Name
Sales Genius : a Masterclass in Successful Selling
Subject
Sales & Selling / General
Publication Year
2000
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
17.6 Oz
Item Length
9.6 in
Item Width
6.8 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
99-011289
Dewey Edition
21
Illustrated
Yes
Dewey Decimal
658.85
Table Of Content
How to use this book. Part One What Makes a Sales Genius?: Portrait of a sales genius; The 12 traits of a sales genius; Your brain; Sales intelligences. Part Two What Makes a Successful Sale?: Away from pain and towards pleasure; Complete picture selling; The pull. Part Three The Sales Genius Diary: Introduction; 12 sales intelligences activities. Observation Diary: The 12 Sales Genius Traits; Index of activities; Summary of Sales Genius learning points; Resources; Index.
Synopsis
The author applies the fundamental principles of psychology to the modern organization. She presents a whole range of issues such as identity, image, strategy and work design in terms of a cohesive framework. It shows how to read an organization, revealing the perceptions of customers and staff. The learning package aims to destroy the myth that salespeople are born and not made and shows of knowledge of the pain/pleasure principle of motivation will enable anyone to understand what prompts people to buy. The centre of the text is the Sales Genius Diary - a 100-day programme of activities based on the 12-traits approach., With the help of this book, anyone can become a 'Sales Genius'. The material is based on the acclaimed book by Tony Buzan and Richard Israel, Brain Sell, which showed how to apply modern research on brain functioning to the practice of selling.The authors describe the 12 traits that characterize the true sales professional - and the 12 different 'intelligences' that they deploy. An extensive self-assessment test highlights those areas that may need further development and ensures that you derive the maximum benefit from the exercises in the book. A knowledge of the 'pain/pleasure principle' of motivation will enable you to understand what prompts people to buy. And with the 'complete picture' method, you can develop compelling sales presentations.At the heart of the text is the Sales Genius Diary, a 100-day programme of activities based on the 12-traits approach. By the end of that time all 12 will have become an integral part of your business and personal life, providing the basis for a sustained improvement in performance. A master class in selling., With the help of this book, anyone can become a 'Sales Genius'. The material is based on the acclaimed book by Tony Buzan and Richard Israel, Brain Sell, which showed how to apply modern research on brain functioning to the practice of selling.
Illustrated by
Fuller, Dru
LC Classification Number
HF5438.25.B894 1999
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