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Risikofragen und Krisenmanageme
by Regester, Michael; Larkin, Judy | PB | VeryGood
US $9,84
Ca.CHF 7,80
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eBay-Artikelnr.:375913312764
Artikelmerkmale
- Artikelzustand
- Sehr gut
- Hinweise des Verkäufers
- Binding
- Paperback
- Book Title
- Risk Issues and Crisis Management in Public Relations
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- Yes
- ISBN
- 9780749451073
Über dieses Produkt
Product Identifiers
Publisher
Kogan Page, The Limited
ISBN-10
0749451076
ISBN-13
9780749451073
eBay Product ID (ePID)
65567898
Product Key Features
Number of Pages
264 Pages
Publication Name
Risk Issues and Crisis Management in Public Relations : a Casebook of Best Practice
Language
English
Publication Year
2008
Subject
Marketing / General, Business Ethics, Public Relations, Decision-Making & Problem Solving
Type
Textbook
Subject Area
Business & Economics
Series
PR in Practice Ser.
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
14.1 Oz
Item Length
9.2 in
Item Width
6.1 in
Additional Product Features
Edition Number
4
Intended Audience
College Audience
LCCN
2008-006549
Dewey Edition
22
Reviews
"Clearly written and sympathetic without taking sides, this book could really make a difference for your company if the unexpected happens." -- Marketing Business, "The classic text on how to prevent an issue turning into a crisis." PR Week "A useful, well-written book." Professional Manager "This latest revision features an expanded look at issue management implementation and also examines recent trends in Corporate Social Responsibility." Corporate Public Issues And Their Management "Written for public relations managers, their text defines reputation, explores how to value it, and provides practical guidelines for effective reputation management." Reference & Research Book News "Defines reputation, explores how to value it, and provides practical guidelines for effective reputation management." Reference & Research Book News "This book offers a thoughtful collection of best practice case studies which offer important topics for debate." Italian Institute of PR(FERPI) website "Clearly written and sympathetic without taking sides, this book could really make a difference for your company if the unexpected happens." Marketing Business, "The classic text on how to prevent an issue turning into a crisis."PR Week"A useful, well-written book."Professional Manager"This latest revision features an expanded look at issue management implementation and also examines recent trends in Corporate Social Responsibility."Corporate Public Issues And Their Management"Written for public relations managers, their text defines reputation, explores how to value it, and provides practical guidelines for effective reputation management."Reference & Research Book News"Defines reputation, explores how to value it, and provides practical guidelines for effective reputation management."Reference & Research Book News"This book offers a thoughtful collection of best practice case studies which offer important topics for debate."Italian Institute of PR(FERPI) website"Clearly written and sympathetic without taking sides, this book could really make a difference for your company if the unexpected happens."Marketing Business, "Clearly written and sympathetic without taking sides, this book could really make a difference for your company if the unexpected happens." -- Marketing Business
Illustrated
Yes
Dewey Decimal
658.4/056
Table Of Content
** Chapter - 00: Introduction; * Section - ONE: Risk issues management; ** Chapter - 01: Outside-in thinking; ** Chapter - 02: Issues management defined; ** Chapter - 03: Planning an issues management programme - an issues management model; ** Chapter - 04: CSR: the new moral code for doing business; ** Chapter - 05: An issue ignored is a crisis ensured; ** Chapter - 06: Implementing an issues management programme; * Section - TWO: Crisis management; ** Chapter - 07: So it hits the fan - now what?; ** Chapter - 08: Perception is the reality; ** Chapter - 09: The media in crisis situations; ** Chapter - 10: The legal perspective; ** Chapter - 11: Planning for the unexpected; ** Chapter - 12: Crisis communications management
Synopsis
Risk Issues and Crisis Management in Public Relations defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including advising companies on how to approach issues of Corporate Social Responsibility., Packed with examples and case studies, this guide shows in a clear and practical way how issues and crises can be handled successfully and effectively with the minimum of damage., In today's complex environment, organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. This is particularly crucial when things go wrong. Written in a practical, lucid and easy to follow style. "Risk Issues and Crisis Management" shows clearly how issues and crises can be handled successfully and effectively with minimum damage and disruption. Contents include: * Defining issues management * Planning and implementing an issues management program * The media in crisis situations * Planning for the unexpected * Crisis communications management The book includes examples, case studies and models to show how complex issues and crises have been handled in practice, including both successful and unsuccessful campaigns. This fully updated second edition will make essential reading for management and communications specialists, all public relations specialists, and all students of public relations. Endorsed by the Institute of Public Relations, it is an excellent insight into this important area., The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the case of the FTSE 100. This fourth edition of Risk Issues and Crisis Management in Public Relations has been completely revised and aims to define reputation, explores how to value it and provides practical guidelines for effective reputation management. This latest edition features new sections on the effects of recent world events, Corporate Social Responsibility, climate change and sustainability, legal revisions and the use of the Internet in a crisis. Featuring new case studies on Oxfam V Starbucks, Sony, Dell, Ribena, BP, Bernard Matthews and the bird flu issue, Northern Rock, Walmart, Celebrity Big Brother 07, the Cadbury Salmonella outbreak, the Virgin train crash and the Buncefield Oil Explosion, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns.
LC Classification Number
HD49
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ThriftBooks
98,9% positive Bewertungen•19.7 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (5'685'936)
- b***o (24)- Bewertung vom Käufer.Letzter MonatBestätigter KaufGood condition. Just what I needed.
- n***6 (156)- Bewertung vom Käufer.Letzter MonatBestätigter KaufAs advertised
- i***l (2212)- Bewertung vom Käufer.Letzter MonatBestätigter Kaufquick delivery