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Was ich von Sam Walton gelernt habe: Wie man in einer Wal-Mart-Welt konkurriert und gedeiht - Bild 1 von 1
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Was ich von Sam Walton gelernt habe: Wie man in einer Wal-Mart-Welt konkurriert und gedeiht

by Bergdahl, Michael | PB | VeryGood
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US $8,24
Ca.CHF 6,74
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“May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ”... Mehr erfahrenÜber den Artikelzustand
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Standort: Aurora, Illinois, USA
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eBay-Artikelnr.:376117602907
Zuletzt aktualisiert am 19. Mai. 2025 06:53:20 MESZAlle Änderungen ansehenAlle Änderungen ansehen

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Hinweise des Verkäufers
“May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ...
Binding
Paperback
Weight
0 lbs
Product Group
Book
IsTextBook
No
ISBN
9780471920168

Über dieses Produkt

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471920169
ISBN-13
9780471920168
eBay Product ID (ePID)
50431163

Product Key Features

Book Title
What I Learned from Sam Walton : How to Compete and Thrive in a Wal-Mart World
Number of Pages
256 Pages
Language
English
Publication Year
2006
Topic
Motivational, Management
Illustrator
Yes
Genre
Business & Economics
Author
Michael Bergdahl
Format
Trade Paperback

Dimensions

Item Height
0.7 in
Item Weight
11.1 Oz
Item Length
8.9 in
Item Width
6.1 in

Additional Product Features

Intended Audience
Trade
LCCN
2004-007928
Dewey Edition
22
Dewey Decimal
658.4/012
Table Of Content
Foreword. Preface. Acknowledgments. Introduction Picking Wal-Mart's POCKETS-Strategies and Tactics I Learned From Sam Walton. Chapter 1: Pricing Strategies and Tactics. Chapter 2: Operational Strategies and Tactics. Chapter 3: Cultural Strategies and Tactics. Chapter 4: Key Item/Product Strategies and Tactics. Chapter 5: Expense Control Strategies and Tactics. Chapter 6: Talent Strategies and Tactics. Chapter 7: Service Strategies and Tactics. Conclusion. Appendix: Competitive Business Strategies and Tactics; Self-Assessment to Help You Evaluate Your Ability to Compete and Survive Against Wal-Mart. Notes. About the Author. Index.
Synopsis
As a former employee, Bergdhal had the opportunity to see the Wal-Mart executive team in action and to work directly with Sam Walton. This unique perspective provides him with a treasure trove of great lessons and stories from behind the scenes., Praise for WHAT I LEARNED FROM SAM WALTON "Michael Bergdahls book presents unique insights into the staggering international success of Wal-Mart. Throughout the pages of this book, you can almost hear Sam Walton himself coaching and inspiring his legion of employees to greatness." Tracy Mullin, President and CEO, National Retail Federation "Retailers, non-retailers, manufacturers, and suppliers will enjoy Bergdahls insights into Wal-Marts service culture and its leadership icon, Sam Walton." Roger J. Dow, Senior Vice President Global and Field SalesMarriott International, Inc. Bergdahl outlines his competitive strategy with the acronym P.O.C.K.E.T.S. P Price: Dont try to compete on price; differentiate your product selection. O Operations: Break the retail "ready, shoot, aim" tactical orientation bydeveloping an actual strategy to compete. C Culture: Build a can-do culture with a strong sense of urgency. Communicate your values and beliefs over and over again to your employees. K Key Item Promotion/Product: Determine who you are and uniformly communicate your brand message to your entire team. E Expenses: Become obsessed about controlling costs. T Talent: Recruit constantly and hire people who have both experience and high potential. S Service: Never take your customer for granted. Empower your employees to make decisions involving customer concerns., Praise for WHAT I LEARNED FROM SAM WALTON -Michael Bergdahl's book presents unique insights into the staggering international success of Wal-Mart. Throughout the pages of this book, you can almost hear Sam Walton himself coaching and inspiring his legion of employees to greatness.- -Tracy Mullin, President and CEO, National Retail Federation -Retailers, non-retailers, manufacturers, and suppliers will enjoy Bergdahl's insights into Wal-Mart's service culture and its leadership icon, Sam Walton.- -Roger J. Dow, Senior Vice President Global and Field SalesMarriott International, Inc. Bergdahl outlines his competitive strategy with the acronym P.O.C.K.E.T.S. P-Price: Don't try to compete on price; differentiate your product selection. O-Operations: Break the retail -ready, shoot, aim- tactical orientation bydeveloping an actual strategy to compete. C-Culture: Build a can-do culture with a strong sense of urgency. Communicate your values and beliefs over and over again to your employees. K-Key Item Promotion/Product: Determine who you are and uniformly communicate your brand message to your entire team. E-Expenses: Become obsessed about controlling costs. T-Talent: Recruit constantly and hire people who have both experience and high potential. S-Service: Never take your customer for granted. Empower your employees to make decisions involving customer concerns., Praise for WHAT I LEARNED FROM SAM WALTON "Michael Bergdahls book presents unique insights into the staggering international success of Wal-Mart. Throughout the pages of this book, you can almost hear Sam Walton himself coaching and inspiring his legion of employees to greatness." -Tracy Mullin, President and CEO, National Retail Federation "Retailers, non-retailers, manufacturers, and suppliers will enjoy Bergdahls insights into Wal-Marts service culture and its leadership icon, Sam Walton." -Roger J. Dow, Senior Vice President Global and Field SalesMarriott International, Inc. Bergdahl outlines his competitive strategy with the acronym P.O.C.K.E.T.S. P-Price: Dont try to compete on price; differentiate your product selection. O-Operations: Break the retail "ready, shoot, aim" tactical orientation bydeveloping an actual strategy to compete. C-Culture: Build a can-do culture with a strong sense of urgency. Communicate your values and beliefs over and over again to your employees. K-Key Item Promotion/Product: Determine who you are and uniformly communicate your brand message to your entire team. E-Expenses: Become obsessed about controlling costs. T-Talent: Recruit constantly and hire people who have both experience and high potential. S-Service: Never take your customer for granted. Empower your employees to make decisions involving customer concerns., Praise for WHAT I LEARNED FROM SAM WALTON "Michael Bergdahls book presents unique insights into the staggering international success of Wal-Mart. Throughout the pages of this book, you can almost hear Sam Walton himself coaching and inspiring his legion of employees to greatness.
LC Classification Number
HF5429.215.U6B47

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