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Twitter Marketing: Eine Stunde am Tag von Thomases, Hollis
by Thomases, Hollis | PB | Good
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eBay-Artikelnr.:376155349056
Artikelmerkmale
- Artikelzustand
- Gut
- Hinweise des Verkäufers
- Binding
- Paperback
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9780470562260
Über dieses Produkt
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470562269
ISBN-13
9780470562260
eBay Product ID (ePID)
73966987
Product Key Features
Book Title
Twitter Marketing : an Hour a Day
Number of Pages
512 Pages
Language
English
Topic
Business Communication / General, Web / Social Media, E-Commerce / Internet Marketing
Publication Year
2010
Illustrator
Yes
Genre
Computers, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1.2 in
Item Weight
23.2 Oz
Item Length
9 in
Item Width
7.3 in
Additional Product Features
Intended Audience
Trade
LCCN
2009-043718
Dewey Edition
22
Dewey Decimal
658.8/72
Synopsis
The complete guide to a successful Twitter marketing campaign Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy. Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You'll discover how top companies-large and small-have leveraged this exciting communications platform. Twitter has become a phenomenon with 32 million users, including major companies such as Apple, JetBlue, and CNN This step-by-step guide explains the demographics, shows how companies are using Twitter, and explains how to scale the approach to your enterprise The detailed coverage includes the basics for Twitter newcomers and explores all elements of a successful strategy Expert author Hollis Thomases shows how to set goals, develop and implement a plan, attract followers, and measure the impact of a campaign The in-depth book explains how to maintain momentum and explores such issues as contests, promotions, and crisis management Twitter Marketing: An Hour a Day is the ultimate guide to succeeding one tweet at a time, The complete guide to a successful Twitter marketing campaign Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy. Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You'll discover how top companies-large and small-have leveraged this exciting communications platform. Twitter has become a phenomenon with 32 million users, including major companies such as Apple, JetBlue, and CNN This step-by-step guide explains the demographics, shows how companies are using Twitter, and explains how to scale the approach to your enterprise The detailed coverage includes the basics for Twitter newcomers and explores all elements of a successful strategy Expert author Hollis Thomases shows how to set goals, develop and implement a plan, attract followers, and measure the impact of a campaign The in-depth book explains how to maintain momentum and explores such issues as contests, promotions, and crisis management Twitter Marketing: An Hour a Day is the ultimate guide to succeeding one tweet at a time!, The complete guide to a successful Twitter marketing campaign Twitter is a microblogging service that's changing the way we communicate., Craft and Implement a Winning Twitter Marketing Strategy A StepbyStep Guide Twitter has rocketed into the mainstream and is vastly changing how your customers view products and brands. Learn how to leverage Twitter for your business with this smart, practical guide from social media expert Hollis Thomases, who shows you how to design, implement, and measure a winning Twitter strategy from start to finish. After walking you through Twitter basics, she explains how to craft strategies that can be scaled to any organization or market including travel, retail, restaurants, healthcare, and serviceoriented businesses. Learn how to create a winning, goalbased plan and then implement, maintain, and adjust your plan while avoiding common pitfalls. This detailed howto helps you: Explore the fascinating demographics of the Twitterverse and see how to reach potential customers Master Twitter basics, understand tweeting dos and don'ts, and leverage useful thirdparty Twitter applications See how a slew of top brands such as Starbucks&®, Zappos&®, and Planet Hollywood&® are successfully using Twitter Prioritize your objectives, create a plan, and get corporate buyin Leverage contests, promotions, tweets with multimedia, and other proven ways to improve engagement and foster conversation Let the tweets flow and then track and measure everything from retweets to mentions to increases in web traffic Analyze results and frame reports in terms of your key metrics, whether in dollars, traffic, conversions, or other goals You'll also find: Creative ways to map your marketing goals to Twitter metrics, so you can really find out what's working Realworld "From the Trenches" case studies that illustrate successes to learn from and mistakes to avoid Useful Twitter tools that will help you manage and measure your efforts Praise for Twitter Marketing:An Hour a Day "This book walks you through Twitter processes and strategies step by step, from setting an account to setting actionable business goals. Whether you're a Twitter newbie or a seasoned power user, there's something in here that will help you use Twitter more effectively and more profitably." Rebecca Lieb, VP Econsultancy and author of The Truth About Search Engine Optimization "This terrific book is a godsend. It's filled with practical advice and handson exercises that will help companies of all sizes tap into Twitter's marketing potential." Bo Burlingham, EditoratLarge of Inc. magazine and author of Small Giants: Companies That Choose To Be Great Instead of Big "Hollis Thomases has created an extremely practical guide to Twitter for neophytes and serious marketers alike. She clearly and completely demystifies the service. This is an indispensable B2B guide for large or small businesses seeking to build effective social media marketing campaigns on this rapidly growing platform." Greg Sterling, Principal, Sterling Market Intelligence
LC Classification Number
HF5415.1265
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- a***a (23)- Bewertung vom Käufer.Letzter MonatBestätigter KaufIt was a good little gem that I found for the price of it.I’m glad I found it.
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ThriftBooks
98,9% positive Bewertungen•19.8 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (5'712'718)
- a***a (23)- Bewertung vom Käufer.Letzter MonatBestätigter KaufIt was a good little gem that I found for the price of it.I’m glad I found it.
- w***1 (20)- Bewertung vom Käufer.Letzter MonatBestätigter KaufLe délai était super et la qualité au rendez vous. Merci 👍
- b***3 (82)- Bewertung vom Käufer.Letzter MonatBestätigter KaufAs advertised. Condition very good. Great price.