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Markenhilfe: Übernehmen Sie die Kontrolle über Ihren Ruf -- bevor alle El

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“Used book that is in excellent condition. May show signs of wear or have minor defects. 100% ...
Publication Name
Penguin Publishing Group
ISBN
9780735205413

Über dieses Produkt

Product Identifiers

Publisher
Penguin Publishing Group
ISBN-10
0735205418
ISBN-13
9780735205413
eBay Product ID (ePID)
202452561

Product Key Features

Book Title
Brand Aid : Taking Control of Your Reputation--Before Everyone Else Does
Number of Pages
176 Pages
Language
English
Topic
Consumer Guides, Careers / General, Personal Success, Sociology / General, Personality, Personal Growth / Success
Publication Year
2015
Illustrator
Yes
Genre
Reference, Social Science, Self-Help, Psychology, Business & Economics
Author
Patrick Sitkins, Larry G. Linne
Format
Trade Paperback

Dimensions

Item Height
0.4 in
Item Weight
5.5 Oz
Item Length
8.2 in
Item Width
5.5 in

Additional Product Features

Intended Audience
Trade
Dewey Edition
23
Reviews
"A must-read guide to understanding the most important issue of our digitally connected world-your personal brand." -Mitch Thrower, Co-Founder, Active.com, Founder, BUMP.com and Events.com "Personal branding books are flooding the marketplace. So, why in the world do we need one more? Because this is the only book on personal branding that you will ever need.This well written, straight-forward informative book demystifies the dark arts of branding and lays them bare for the everyman without the brand witch doctor mumbo-jumbo. Brand Aid uses examples from our everyday lives to help you to quickly develop a solid foundation of fundamentals that you can immediately apply to your personal and professional brand. It strikes the perfect balance between practical advise and knowledge that will allow you to adapt and evolve your brand for the rest of your life." -Steve Farnsworth, Executive Director, Silicon Valley Brand Forum, and a Top 50 Social Media Power Influencers in the world according to Forbes magazine "A deep dive into a complex topic which offers real world advice. A powerful must-read for anyone anywhere." -Alexander Boylan, Executive Producer, Around the World Productions and Winner of The Amazing Race 2 "This is a book that needs to be read by anybody in business that wants to make a difference. If you think personal branding is the social media equivalent of bragging, get over it." -Mike Natalizio, CEO HNI "A great practical guide to achieving your personal best today." - Erik Qualman, bestselling author of Socialnomics and Digital Leader  , "A must-read guide to understanding the most important issue of our digitally connected world--your personal brand." --Mitch Thrower, Co-Founder, Active.com, Founder, BUMP.com and Events.com "Personal branding books are flooding the marketplace. So, why in the world do we need one more? Because this is the only book on personal branding that you will ever need.This well written, straight-forward informative book demystifies the dark arts of branding and lays them bare for the everyman without the brand witch doctor mumbo-jumbo. Brand Aid uses examples from our everyday lives to help you to quickly develop a solid foundation of fundamentals that you can immediately apply to your personal and professional brand. It strikes the perfect balance between practical advise and knowledge that will allow you to adapt and evolve your brand for the rest of your life." --Steve Farnsworth, Executive Director, Silicon Valley Brand Forum, and a Top 50 Social Media Power Influencers in the world according to Forbes magazine "A deep dive into a complex topic which offers real world advice. A powerful must-read for anyone anywhere." --Alexander Boylan, Executive Producer, Around the World Productions and Winner of The Amazing Race 2 "This is a book that needs to be read by anybody in business that wants to make a difference. If you think personal branding is the social media equivalent of bragging, get over it." --Mike Natalizio, CEO HNI "A great practical guide to achieving your personal best today." -- Erik Qualman, bestselling author of Socialnomics and Digital Leader
Grade From
Twelfth Grade
Dewey Decimal
650.1/3
Synopsis
Now in paperback: Hands-on strategies for creating and protecting your personal brand (yes, you have one) Think branding is just for large corporations, marketing directors, and cows? Think again. Each one of us has a brand - a personal brand, how others see us - which is shaped by what we do, say, write, and otherwise present ourselves to others. We can't fully control how others see us (smart, capable, compassionate, creative, fair). But many of us don't even try. That is, we don't take a moment to think about how we WANT to be perceived, and then take a few simple steps to bolster that impression with purposeful action. BRAND AID isn't a book about manipulating others, putting on airs, or saying things you don't really mean. It IS about using our words and actions mindfully, whether they take place in a conference room, PTA meeting, dinner party, Facebook comment thread, or anywhere else. Using clear examples from businesses, families, and more, this straightforward guide presents essential advice for anyone who wants to succeed in today's competitive and interconnected world., Now in paperback- Hands-on strategies for creating and protecting your personal brand (yes, you have one) Think branding is just for large corporations, marketing directors, and cows? Think again. Each one of us has a brand - a personal brand, how others see us - which is shaped by what we do, say, write, and otherwise present ourselves to others. We can't fully control how others see us (smart, capable, compassionate, creative, fair). But many of us don't even try. That is, we don't take a moment to think about how we WANT to be perceived, and then take a few simple steps to bolster that impression with purposeful action. BRAND AID isn't a book about manipulating others, putting on airs, or saying things you don't really mean. It IS about using our words and actions mindfully, whether they take place in a conference room, PTA meeting, dinner party, Facebook comment thread, or anywhere else. Using clear examples from businesses, families, and more, this straightforward guide presents essential advice for anyone who wants to succeed in today's competitive and interconnected world.
LC Classification Number
BF637.C45

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