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Nichtlinear: Navigieren im Design mit Neugier und Überzeugung von Bethune, Kevin G.

by Bethune, Kevin G. | HC | LikeNew
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Hinweise des Verkäufers
“Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, ...
Binding
Hardcover
Weight
6 lbs
IsTextBook
No
ISBN
9780262049436
Kategorie

Über dieses Produkt

Product Identifiers

Publisher
MIT Press
ISBN-10
0262049430
ISBN-13
9780262049436
eBay Product ID (ePID)
10067517079

Product Key Features

Book Title
Nonlinear : Navigating Design with Curiosity and Conviction
Number of Pages
240 Pages
Language
English
Topic
Strategic Planning, Essays, Decorative Arts
Publication Year
2025
Illustrator
Yes
Genre
Design, Business & Economics
Author
Kevin G. Bethune
Book Series
Simplicity: Design, Technology, Business, Life Ser.
Format
Hardcover

Dimensions

Item Height
0.9 in
Item Weight
12.6 Oz
Item Length
8.3 in
Item Width
5.6 in

Additional Product Features

Intended Audience
Trade
LCCN
2024-017259
Dewey Edition
23/eng/20240826
Reviews
"If you're looking for a wisdom-filled and affirming discussion of the business of design, you're in for a treat. Bethune offers up sage life, career, and day-to-day work strategies honed throughout his successful design and business career. All wrapped up under the umbrella of a 'nonlinear"'approach. So, what does 'nonlinear' mean in practice? It's all in the way we approach our work, Bethune says... Nonlinear celebrates the nuances and complexities of our work. At its core, the book is a celebration of asking questions ("the subversive act of unpacking") and searching for what's missing--in the process, in the data, in your research, in a brief." -- Print Magazine "Kevin inspires us to embrace the unexpected journey of innovation. His vision empowers us not just to meet the current needs of our audiences, but to take them places they've yet to imagine." --Greg Hoffman, author of Emotion by Design "Kevin lays out a new, imperative mindset for designers. Often interwoven with personal stories, his lessons and advice are accessible and essential for today's innovators." --Ivy Ross, Chief Design Officer, Consumer Devices at Google; coauthor of Your Brain on Art " Nonlinear readers will walk away with a mindset for even bolder innovation and a desire to design a better world. Kevin's compelling journey will inspire creativity and strategic thinking in designers at every career stage." --Mauro Porcini, Chief Design Officer, PepsiCo; author of The Human Side of Innovation "Kevin's Nonlinear is a masterclass in how curiosity fuels innovation. It provides a roadmap for leveraging design to solve today's most pressing challenges, pushing us to think beyond the obvious and embrace the unknown." --Iddris Sandu, Founder of Spatial Labs Inc. "Kevin's Nonlinear is the essential guide to help you fall in love with and trust the process--instead of getting sidetracked by fleeting certainty." --Natalie Nixon, PhD, CEO of Figure 8 Thinking, LLC, "If you're looking for a wisdom-filled and affirming discussion of the business of design, you're in for a treat. Bethune offers up sage life, career, and day-to-day work strategies honed throughout his successful design and business career. All wrapped up under the umbrella of a 'nonlinear"'approach. So, what does 'nonlinear' mean in practice? It's all in the way we approach our work, Bethune says... Nonlinear celebrates the nuances and complexities of our work. At its core, the book is a celebration of asking questions ("the subversive act of unpacking") and searching for what's missing--in the process, in the data, in your research, in a brief." -- Print Magazine
Dewey Decimal
620.8/2
Table Of Content
Foreword by John Maeda 1. Zig then Zag 2. Quantitative Framing 3. Qualitative Design Investigation 4. Design Ideation 5. Designing Moments of Truth 6. Design Ingredients 7. Flywheel Effects 8. Final Thoughts Acknowledgments Notes Suggested Reading Index
Synopsis
From the acclaimed designer and bestselling author of Reimagining Design , a nonlinear approach to navigating design's nuances in pursuit of meaningful innovation. In Nonlinear , Kevin Bethune shows us that we can reject trodden paths of digital or physical product creation by taking advantage of a nonlinear approach. To unlock meaningful innovation that breeds new and novel outcomes, he writes, teams need to embark on a journey into the proverbial forest of ambiguity, the result of a rapidly converging, dynamic, and exponentially changing landscape. The journey is less about getting it right or wrong, and more about using the information we have at our disposal to understand our choices and unlock new learning. Nonlinear begins by taking the reader through Bethune's professional zigs and zags. The author explains that while his interdisciplinary leaps were rare at the time he took them, these varied experiences unlocked perspectives about design and innovation that uniquely prepared him for our present moment and for the future. He then showcases the role of quantitative information to strategically frame and set boundary conditions for our creative exploration, and he highlights the role of qualitative insights to provide the substance necessary to begin crafting solutions that address unmet needs. The book also identifies accelerants (or flywheels) that will help readers as they reflect on their journey through the forest of ambiguity, with a specific emphasis on diversity, a key theme for Bethune, a Black man who has navigated new horizons. Readers will enjoy having the chance to customize the author's perspectives and make them their own at both an individual and a team level.
LC Classification Number
NK1520.B49 2025

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