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Principles of Marketing Hardcover Gary, Kotler, Philip Armstrong
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Artikelmerkmale
- Artikelzustand
- Book Title
- Principles of Marketing Hardcover Gary, Kotler, Philip Armstrong
- ISBN
- 9780133084047
Über dieses Produkt
Product Identifiers
Publisher
Pearson Education
ISBN-10
0133084043
ISBN-13
9780133084047
eBay Product ID (ePID)
143663067
Product Key Features
Number of Pages
720 Pages
Publication Name
Principles of Marketing
Language
English
Publication Year
2013
Subject
Marketing / General
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.2 in
Item Weight
55.2 Oz
Item Length
11 in
Item Width
8.5 in
Additional Product Features
Edition Number
15
Intended Audience
College Audience
LCCN
2012-037271
Dewey Edition
20
Dewey Decimal
658.8
Synopsis
Readers interested in an overview of marketing strategies and techniques. Learn how to create value and gain loyal customers. "Principles of Marketing "helps current and aspiring marketers master today s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers. The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage from traditional marketing all-stars such as P&G and McDonald s to new-age digital competitors such as Apple and Google.", Readers interested in an overview of marketing strategies and techniques. Learn how to create value and gain loyal customers. Principles of Marketing helps current and aspiring marketers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers. The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it's packed with new stories and examples illustrating how companies employ technology to gain competitive advantage--from traditional marketing all-stars such as P&G and McDonald's to new-age digital competitors such as Apple and Google., MARKET: Readers interested in an overview of marketing strategies and techniques. Learn how to create value and gain loyal customers. Principles of Marketing helps current and aspiring marketers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers. The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it's packed with new stories and examples illustrating how companies employ technology to gain competitive advantage--from traditional marketing all-stars such as P&G and McDonald's to new-age digital competitors such as Apple and Google.
LC Classification Number
HF5415.K636 2014
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Hayden Collective
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Verkäuferbewertungen (283)
- p***c (278)- Bewertung vom Käufer.Letztes JahrBestätigter KaufReceived Moonstone suplement as advertised. Well packed for shipping. Good price. Thank you.2 Pack MoonStone ~ Kidney Healthy STONE STOPPER 90 vegan capsules . Exp 5/26 (Nr. 387274205627)
- r***r (1108)- Bewertung vom Käufer.Letztes JahrBestätigter KaufItem as described - fast shipping - pleasure to do business with -A+++++ sellerHasbro Mighty Morphin Power Rangers Pink Ranger Replica Helmet 💓 Ships Fast (Nr. 387721969872)
- 1***3 (11)- Bewertung vom Käufer.Letztes JahrBestätigter KaufArrived in great condition and as describedMega Construx HALO Red Team Warthog Rescue 324 pcs 2022 (Nr. 387775650854)